{"id":"https://openalex.org/W2083068979","doi":"https://doi.org/10.2501/s0021849908080586","title":"Tradition Meets Technology: Can Mass Customization Succeed in China?","display_name":"Tradition Meets Technology: Can Mass Customization Succeed in China?","publication_year":2008,"publication_date":"2008-11-21","ids":{"openalex":"https://openalex.org/W2083068979","doi":"https://doi.org/10.2501/s0021849908080586","mag":"2083068979"},"language":"en","primary_location":{"id":"doi:10.2501/s0021849908080586","doi":"https://doi.org/10.2501/s0021849908080586","is_oa":false,"landing_page_url":"https://doi.org/10.2501/s0021849908080586","pdf_url":null,"source":{"id":"https://openalex.org/S61992289","display_name":"Journal of Advertising Research","issn_l":"0021-8499","issn":["0021-8499","1740-1909"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4364309724","host_organization_name":"Advertising Research Foundation","host_organization_lineage":["https://openalex.org/P4364309724"],"host_organization_lineage_names":["Advertising Research Foundation"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising Research","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Kun Song","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Kun Song","raw_affiliation_strings":["Advertising Research Foundation","Advertising Research Foundation, shawn@thearf.org"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Advertising Research Foundation","institution_ids":[]},{"raw_affiliation_string":"Advertising Research Foundation, shawn@thearf.org","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5052435049","display_name":"Ann Marie Fiore","orcid":"https://orcid.org/0000-0002-2157-6717","observed_orcids":["https://orcid.org/0000-0002-2157-6717"]},"institutions":[{"id":"https://openalex.org/I173911158","display_name":"Iowa State University","ror":"https://ror.org/04rswrd78","country_code":"US","type":"education","lineage":["https://openalex.org/I173911158"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Ann Marie Fiore","raw_affiliation_strings":["Iowa State University","Iowa State University, amfiore@iastate.edu"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Iowa State University","institution_ids":["https://openalex.org/I173911158"]},{"raw_affiliation_string":"Iowa State University, amfiore@iastate.edu","institution_ids":["https://openalex.org/I173911158"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.6068,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.89926403,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":"48","issue":"4","first_page":"506","last_page":"522"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11729","display_name":"Product Development and Customization","score":0.7461000084877014,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11729","display_name":"Product Development and Customization","score":0.7461000084877014,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.09380000084638596,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.055399999022483826,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/mass-customization","display_name":"mass customization","score":0.9990000128746033},{"id":"https://openalex.org/keywords/clothing","display_name":"clothing","score":0.9039999842643738},{"id":"https://openalex.org/keywords/chinese-consumers","display_name":"Chinese consumers","score":0.890999972820282},{"id":"https://openalex.org/keywords/perceived-value","display_name":"perceived value","score":0.9100000262260437},{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.6190000176429749},{"id":"https://openalex.org/keywords/behavioral-intention","display_name":"behavioral intention","score":0.9409999847412109},{"id":"https://openalex.org/keywords/collectivism","display_name":"collectivism","score":0.8029999732971191},{"id":"https://openalex.org/keywords/individualism","display_name":"individualism","score":0.593999981880188},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.5590000152587891},{"id":"https://openalex.org/keywords/consumer-response","display_name":"consumer response","score":0.4009999930858612}],"concepts":[{"id":"https://openalex.org/C72414096","wikidata":"https://www.wikidata.org/wiki/Q1367461","display_name":"Mass customization","level":3,"score":0.9442752003669739},{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.736505925655365},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.7251043319702148},{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.718869686126709},{"id":"https://openalex.org/C191935318","wikidata":"https://www.wikidata.org/wiki/Q148","display_name":"China","level":2,"score":0.6656769514083862},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6545403003692627},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6064741015434265},{"id":"https://openalex.org/C96420161","wikidata":"https://www.wikidata.org/wiki/Q237789","display_name":"Collectivism","level":3,"score":0.601324737071991},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5923447012901306},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5443742275238037},{"id":"https://openalex.org/C2991943566","wikidata":"https://www.wikidata.org/wiki/Q209380","display_name":"Chinese market","level":3,"score":0.5173187255859375},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3631282448768616},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.254014790058136},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.18180689215660095},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.12418457865715027},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.08507686853408813},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C17022365","wikidata":"https://www.wikidata.org/wiki/Q171995","display_name":"Individualism","level":2,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C34447519","wikidata":"https://www.wikidata.org/wiki/Q179522","display_name":"Market economy","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.2501/s0021849908080586","doi":"https://doi.org/10.2501/s0021849908080586","is_oa":false,"landing_page_url":"https://doi.org/10.2501/s0021849908080586","pdf_url":null,"source":{"id":"https://openalex.org/S61992289","display_name":"Journal of Advertising Research","issn_l":"0021-8499","issn":["0021-8499","1740-1909"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4364309724","host_organization_name":"Advertising Research Foundation","host_organization_lineage":["https://openalex.org/P4364309724"],"host_organization_lineage_names":["Advertising Research Foundation"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising Research","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":48,"referenced_works":["https://openalex.org/W560148883","https://openalex.org/W1499347609","https://openalex.org/W1529729762","https://openalex.org/W1563574999","https://openalex.org/W1584883541","https://openalex.org/W1956824555","https://openalex.org/W1964656302","https://openalex.org/W1965626835","https://openalex.org/W1966120870","https://openalex.org/W1971164915","https://openalex.org/W1979985985","https://openalex.org/W1986440703","https://openalex.org/W1987493627","https://openalex.org/W1996435292","https://openalex.org/W1999188582","https://openalex.org/W2017679397","https://openalex.org/W2019323530","https://openalex.org/W2019794088","https://openalex.org/W2021399461","https://openalex.org/W2024545750","https://openalex.org/W2042886619","https://openalex.org/W2046752514","https://openalex.org/W2050716594","https://openalex.org/W2061752928","https://openalex.org/W2066466416","https://openalex.org/W2073590460","https://openalex.org/W2073645713","https://openalex.org/W2074416143","https://openalex.org/W2081717269","https://openalex.org/W2082667171","https://openalex.org/W2088320032","https://openalex.org/W2099804514","https://openalex.org/W2100813809","https://openalex.org/W2105823543","https://openalex.org/W2114159787","https://openalex.org/W2124787039","https://openalex.org/W2167712743","https://openalex.org/W2189299330","https://openalex.org/W2260166662","https://openalex.org/W2413702977","https://openalex.org/W2416484720","https://openalex.org/W2486941627","https://openalex.org/W2620899402","https://openalex.org/W4233433191","https://openalex.org/W4243667233","https://openalex.org/W6744010852","https://openalex.org/W6841410898","https://openalex.org/W7030239333"],"related_works":["https://openalex.org/W186353716","https://openalex.org/W1529867936","https://openalex.org/W2360998430","https://openalex.org/W2144005883","https://openalex.org/W1874213242","https://openalex.org/W2954207664","https://openalex.org/W4307508625","https://openalex.org/W2810128115","https://openalex.org/W2032373988","https://openalex.org/W3048964678"],"abstract_inverted_index":{"ABSTRACT":[0],"This":[1,28],"study":[2,29],"examined":[3],"Chinese":[4,41,48],"consumers9":[5,31],"responses":[6],"toward":[7],"mass":[8,36,87],"customization":[9,37,55,88],"of":[10,60],"apparel.":[11],"Mass":[12],"customization,":[13],"as":[14],"a":[15],"marketing":[16,78],"approach,":[17],"was":[18],"developed":[19],"in":[20,38,64,89],"reaction":[21],"to":[22,85],"the":[23,39],"increasingly":[24],"individualized":[25],"Western":[26],"markets.":[27],"tested":[30],"value":[32,62],"perception":[33],"about":[34,77],"apparel":[35],"collectivistic":[40],"market.":[42],"Using":[43],"an":[44],"experimental":[45],"design":[46],"with":[47],"respondents,":[49],"we":[50],"found":[51],"that":[52,82],"price":[53],"and":[54],"levels":[56],"affect":[57,66],"various":[58],"aspects":[59],"perceived":[61],"that,":[63],"turn,":[65],"behavioral":[67],"intentions.":[68],"The":[69],"findings":[70],"provide":[71],"information":[72],"needed":[73],"for":[74,80],"decision":[75],"making":[76],"strategies":[79],"companies":[81],"would":[83],"like":[84],"implement":[86],"China.":[90]},"counts_by_year":[{"year":2020,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":2},{"year":2012,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}