{"id":"https://openalex.org/W2082906793","doi":"https://doi.org/10.1504/ijbem.2014.065561","title":"Winning poor consumers in Africa: best-practices from mobile network operators","display_name":"Winning poor consumers in Africa: best-practices from mobile network operators","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W2082906793","doi":"https://doi.org/10.1504/ijbem.2014.065561","mag":"2082906793"},"language":"en","primary_location":{"id":"doi:10.1504/ijbem.2014.065561","doi":"https://doi.org/10.1504/ijbem.2014.065561","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijbem.2014.065561","pdf_url":null,"source":{"id":"https://openalex.org/S146380144","display_name":"International Journal of Business and Emerging Markets","issn_l":"1753-6219","issn":["1753-6219","1753-6227"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1","norway-1","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Business and Emerging Markets","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5072109560","display_name":"Wolfgang Albeck","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I177802217","display_name":"University of Mannheim","ror":"https://ror.org/031bsb921","country_code":"DE","type":"education","lineage":["https://openalex.org/I177802217"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Wolfgang Albeck","raw_affiliation_strings":["Chair for Strategic and International Management, University of Mannheim, Schloss, 68131 Mannheim, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Chair for Strategic and International Management, University of Mannheim, Schloss, 68131 Mannheim, Germany","institution_ids":["https://openalex.org/I177802217"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5002395907","display_name":"Steffen Huth","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I177802217","display_name":"University of Mannheim","ror":"https://ror.org/031bsb921","country_code":"DE","type":"education","lineage":["https://openalex.org/I177802217"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Steffen Huth","raw_affiliation_strings":["Chair for Strategic and International Management, University of Mannheim, Schloss, 68131 Mannheim, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Chair for Strategic and International Management, University of Mannheim, Schloss, 68131 Mannheim, Germany","institution_ids":["https://openalex.org/I177802217"]}]},{"author_position":"last","author":{"id":null,"display_name":"Marco Braun","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Marco Braun","raw_affiliation_strings":["Sky Deutschland Fernsehen GmbH and Co. KG, Medienallee 26, 85774 Unterf\u00f6hring, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sky Deutschland Fernsehen GmbH and Co. KG, Medienallee 26, 85774 Unterf\u00f6hring, Germany","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.31063384,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"6","issue":"4","first_page":"340","last_page":"340"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12786","display_name":"Innovation and Socioeconomic Development","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12786","display_name":"Innovation and Socioeconomic Development","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13194","display_name":"ICT in Developing Communities","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/bottom-of-the-pyramid","display_name":"bottom of the pyramid","score":0.9229999780654907},{"id":"https://openalex.org/keywords/mobile-network-operators","display_name":"mobile operators","score":0.8889999985694885},{"id":"https://openalex.org/keywords/mobile-communication","display_name":"mobile communication","score":0.6809999942779541},{"id":"https://openalex.org/keywords/low-income-consumers","display_name":"low-income consumers","score":0.6489999890327454},{"id":"https://openalex.org/keywords/strategic-alliances","display_name":"strategic alliances","score":0.5820000171661377},{"id":"https://openalex.org/keywords/affordability","display_name":"affordability","score":0.6930000185966492},{"id":"https://openalex.org/keywords/awareness","display_name":"awareness","score":0.5559999942779541},{"id":"https://openalex.org/keywords/acceptability","display_name":"acceptability","score":0.9269999861717224},{"id":"https://openalex.org/keywords/availability","display_name":"availability","score":0.578000009059906},{"id":"https://openalex.org/keywords/africa","display_name":"Africa","score":0.6480000019073486}],"concepts":[{"id":"https://openalex.org/C2779575352","wikidata":"https://www.wikidata.org/wiki/Q809829","display_name":"Bottom of the pyramid","level":2,"score":0.8639605045318604},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7080860137939453},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6209083199501038},{"id":"https://openalex.org/C2778431023","wikidata":"https://www.wikidata.org/wiki/Q878249","display_name":"Alliance","level":2,"score":0.6046159863471985},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.5721490383148193},{"id":"https://openalex.org/C121087249","wikidata":"https://www.wikidata.org/wiki/Q546395","display_name":"Emerging markets","level":2,"score":0.5423293113708496},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.5185652375221252},{"id":"https://openalex.org/C189326681","wikidata":"https://www.wikidata.org/wiki/Q10294","display_name":"Poverty","level":2,"score":0.47899457812309265},{"id":"https://openalex.org/C184356942","wikidata":"https://www.wikidata.org/wiki/Q830382","display_name":"Best practice","level":2,"score":0.4548507332801819},{"id":"https://openalex.org/C50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","level":1,"score":0.22462418675422668},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.16833573579788208},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.13044360280036926},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.10822224617004395},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.09257009625434875},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1504/ijbem.2014.065561","doi":"https://doi.org/10.1504/ijbem.2014.065561","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijbem.2014.065561","pdf_url":null,"source":{"id":"https://openalex.org/S146380144","display_name":"International Journal of Business and Emerging Markets","issn_l":"1753-6219","issn":["1753-6219","1753-6227"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1","norway-1","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Business and Emerging Markets","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:ids:ijbema:v:6:y:2014:i:4:p:340-355","doi":null,"is_oa":false,"landing_page_url":"http://www.inderscience.com/link.php?id=65561","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"No poverty","score":0.8928999900817871,"id":"https://metadata.un.org/sdg/1"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":28,"referenced_works":["https://openalex.org/W164336450","https://openalex.org/W571467200","https://openalex.org/W603601739","https://openalex.org/W1485598440","https://openalex.org/W1527165181","https://openalex.org/W1546375055","https://openalex.org/W1555263238","https://openalex.org/W1586144370","https://openalex.org/W1875447003","https://openalex.org/W1967449001","https://openalex.org/W1982562184","https://openalex.org/W1982728102","https://openalex.org/W2032677156","https://openalex.org/W2055017793","https://openalex.org/W2055056256","https://openalex.org/W2087442192","https://openalex.org/W2098215207","https://openalex.org/W2129996389","https://openalex.org/W2143194834","https://openalex.org/W2144608246","https://openalex.org/W2145179064","https://openalex.org/W2148374308","https://openalex.org/W2149640238","https://openalex.org/W2165075375","https://openalex.org/W2274382433","https://openalex.org/W2799395120","https://openalex.org/W3124990811","https://openalex.org/W4243246718"],"related_works":["https://openalex.org/W1952615071","https://openalex.org/W2277430372","https://openalex.org/W7071621544","https://openalex.org/W2070201620","https://openalex.org/W3005658436","https://openalex.org/W2519139474","https://openalex.org/W280774846","https://openalex.org/W2900740679","https://openalex.org/W2167681006","https://openalex.org/W4313396586"],"abstract_inverted_index":{"Within":[0],"the":[1,4,28,31,35,47,64,85,109],"last":[2],"decades":[3],"understanding":[5],"of":[6,18,30,39,46,87,101],"poverty":[7],"has":[8],"been":[9],"changing":[10],"dramatically,":[11],"resulting":[12],"in":[13,55,68],"a":[14,52,79],"whole":[15],"new":[16],"perception":[17],"market":[19],"opportunity":[20],"by":[21],"identifying":[22],"four":[23],"billion":[24],"people":[25],"living":[26],"at":[27,108],"bottom":[29],"pyramid":[32],"(BOP)":[33],"as":[34,44],"auspicious":[36],"future":[37],"pool":[38],"valuable":[40],"consumers.":[41],"Being":[42],"considered":[43],"one":[45],"key":[48],"technologies":[49],"for":[50,105],"developing":[51],"commercial":[53],"infrastructure":[54],"BOP":[56],"markets,":[57],"this":[58],"study":[59],"conducts":[60],"several":[61],"best-practices":[62],"within":[63],"mobile":[65],"communications":[66],"sector":[67],"Africa.":[69],"In":[70],"order":[71],"to":[72],"win":[73],"poor":[74],"consumers":[75],"alliances":[76],"hereby":[77],"play":[78],"crucial":[80],"part.":[81],"We":[82],"build":[83],"on":[84],"work":[86],"Anderson":[88],"and":[89,92,96,115],"Markides":[90],"(2007)":[91],"Prahalad":[93],"(2010,":[94],"2012)":[95],"develop":[97],"an":[98],"analytical":[99],"framework":[100],"five":[102],"essential":[103],"factors":[104],"doing":[106],"business":[107],"BOP:":[110],"availability,":[111],"affordability,":[112],"awareness,":[113],"acceptability":[114],"alliance.":[116]},"counts_by_year":[{"year":2021,"cited_by_count":1}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-06-24T00:00:00"}
