{"id":"https://openalex.org/W2082018756","doi":"https://doi.org/10.1177/1080569905278863","title":"Visual Rhetoric in the Curriculum","display_name":"Visual Rhetoric in the Curriculum","publication_year":2005,"publication_date":"2005-08-05","ids":{"openalex":"https://openalex.org/W2082018756","doi":"https://doi.org/10.1177/1080569905278863","mag":"2082018756"},"language":"en","primary_location":{"id":"doi:10.1177/1080569905278863","doi":"https://doi.org/10.1177/1080569905278863","is_oa":false,"landing_page_url":"https://doi.org/10.1177/1080569905278863","pdf_url":null,"source":{"id":"https://openalex.org/S993458940","display_name":"Business Communication Quarterly","issn_l":"1080-5699","issn":["1080-5699","1552-4191"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Business Communication Quarterly","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5072204668","display_name":"Eva R. Brumberger","orcid":"https://orcid.org/0000-0002-6765-1540","observed_orcids":["https://orcid.org/0000-0002-6765-1540"]},"institutions":[{"id":"https://openalex.org/I859038795","display_name":"Virginia Tech","ror":"https://ror.org/02smfhw86","country_code":"US","type":"education","lineage":["https://openalex.org/I859038795"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Eva R. Brumberger","raw_affiliation_strings":["Virginia Tech,","Virginia Polytechnic Institute And State University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Virginia Tech,","institution_ids":["https://openalex.org/I859038795"]},{"raw_affiliation_string":"Virginia Polytechnic Institute And State University","institution_ids":["https://openalex.org/I859038795"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5072204668"],"corresponding_institution_ids":["https://openalex.org/I859038795"],"apc_list":null,"apc_paid":null,"fwci":2.8085,"has_fulltext":false,"cited_by_count":44,"citation_normalized_percentile":{"value":0.91773879,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"68","issue":"3","first_page":"318","last_page":"333"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.5414999723434448,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.5414999723434448,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11935","display_name":"Literacy, Media, and Education","score":0.17960000038146973,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11982","display_name":"Rhetoric and Communication Studies","score":0.09950000047683716,"subfield":{"id":"https://openalex.org/subfields/1211","display_name":"Philosophy"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/visual-rhetoric","display_name":"visual rhetoric","score":1.0},{"id":"https://openalex.org/keywords/visual-communication-education","display_name":"visual communication education","score":0.8529999852180481},{"id":"https://openalex.org/keywords/multimodal-communication","display_name":"multimodal communication","score":0.9580000042915344},{"id":"https://openalex.org/keywords/undergraduate-business-courses","display_name":"undergraduate business courses","score":0.5929999947547913},{"id":"https://openalex.org/keywords/curriculum-integration","display_name":"curriculum integration","score":0.6320000290870667},{"id":"https://openalex.org/keywords/design-projects","display_name":"design projects","score":0.6650000214576721},{"id":"https://openalex.org/keywords/workplace-communication-skills","display_name":"workplace communication skills","score":0.4399999976158142}],"concepts":[{"id":"https://openalex.org/C1370556","wikidata":"https://www.wikidata.org/wiki/Q81009","display_name":"Rhetoric","level":2,"score":0.9082055687904358},{"id":"https://openalex.org/C63075964","wikidata":"https://www.wikidata.org/wiki/Q3277307","display_name":"Visual rhetoric","level":3,"score":0.8662192225456238},{"id":"https://openalex.org/C47177190","wikidata":"https://www.wikidata.org/wiki/Q207137","display_name":"Curriculum","level":2,"score":0.7400318384170532},{"id":"https://openalex.org/C105842133","wikidata":"https://www.wikidata.org/wiki/Q1899679","display_name":"Visual communication","level":2,"score":0.7291613221168518},{"id":"https://openalex.org/C175815440","wikidata":"https://www.wikidata.org/wiki/Q4115749","display_name":"Business communication","level":2,"score":0.5439527034759521},{"id":"https://openalex.org/C3017588708","wikidata":"https://www.wikidata.org/wiki/Q758901","display_name":"Audio visual","level":2,"score":0.5146485567092896},{"id":"https://openalex.org/C41022531","wikidata":"https://www.wikidata.org/wiki/Q333657","display_name":"Communication design","level":2,"score":0.5064038038253784},{"id":"https://openalex.org/C64364511","wikidata":"https://www.wikidata.org/wiki/Q1132530","display_name":"Technical communication","level":2,"score":0.4671608507633209},{"id":"https://openalex.org/C2781419009","wikidata":"https://www.wikidata.org/wiki/Q17153102","display_name":"Professional communication","level":2,"score":0.45293596386909485},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4129679799079895},{"id":"https://openalex.org/C2989496772","wikidata":"https://www.wikidata.org/wiki/Q52946","display_name":"Speech communication","level":2,"score":0.411124050617218},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.37402474880218506},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.33048194646835327},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.32498371601104736},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.17704826593399048},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.14279553294181824},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.13390937447547913},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.12330633401870728},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C119599485","wikidata":"https://www.wikidata.org/wiki/Q43035","display_name":"Electrical engineering","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1177/1080569905278863","doi":"https://doi.org/10.1177/1080569905278863","is_oa":false,"landing_page_url":"https://doi.org/10.1177/1080569905278863","pdf_url":null,"source":{"id":"https://openalex.org/S993458940","display_name":"Business Communication Quarterly","issn_l":"1080-5699","issn":["1080-5699","1552-4191"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Business Communication Quarterly","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","score":0.6164000034332275,"display_name":"Quality education"}],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/4","score":0.7599999904632568,"display_name":"Quality education"}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":12,"referenced_works":["https://openalex.org/W269354077","https://openalex.org/W424989674","https://openalex.org/W1485232696","https://openalex.org/W1596386461","https://openalex.org/W1686482903","https://openalex.org/W1987930784","https://openalex.org/W2031562375","https://openalex.org/W2046139000","https://openalex.org/W2080611354","https://openalex.org/W4211221776","https://openalex.org/W4238825308","https://openalex.org/W4240762060"],"related_works":["https://openalex.org/W7095083143","https://openalex.org/W2619027458","https://openalex.org/W1994693939","https://openalex.org/W4299514123","https://openalex.org/W2103104542","https://openalex.org/W4247171195","https://openalex.org/W2057712439","https://openalex.org/W2322906173","https://openalex.org/W2993330392","https://openalex.org/W2049888199"],"abstract_inverted_index":{"A":[0],"survey":[1],"of":[2,37,79],"BizCom":[3],"listserv":[4],"subscribers":[5],"suggests":[6],"that":[7,20,50,75],"visual":[8,29,45,80,88,109],"rhetoric":[9],"receives":[10],"relatively":[11],"little":[12],"attention":[13],"within":[14],"business":[15,51],"communication":[16,52,62,89,110],"curricula.":[17],"Results":[18],"indicate":[19],"programs":[21],"typically":[22],"do":[23],"not":[24,55],"require":[25],"a":[26],"course":[27,114],"in":[28,39,69],"rhetoric,":[30],"and":[31,107],"on":[32,77],"average,":[33],"20%":[34],"or":[35],"less":[36],"teaching":[38],"undergraduate":[40],"courses":[41],"is":[42],"dedicated":[43],"to":[44,67,99],"communication.":[46],"The":[47],"findings":[48],"suggest":[49],"curricula":[53],"may":[54],"adequately":[56],"prepare":[57],"students":[58],"for":[59],"the":[60,70],"multimodal":[61],"tasks":[63,74],"they":[64,101],"are":[65,102],"likely":[66],"encounter":[68],"workplace,":[71],"particularly":[72],"those":[73],"rely":[76],"knowledge":[78],"rhetoric.":[81],"Possible":[82],"solutions":[83],"include":[84],"adding":[85],"courses,":[86,94],"integrating":[87],"more":[90,103],"deeply":[91],"into":[92,111],"existing":[93,96],"contextualizing":[95],"design":[97],"projects":[98],"ensure":[100],"than":[104],"software":[105],"exercises,":[106],"incorporating":[108],"other":[112],"typical":[113],"projects.":[115]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":6},{"year":2022,"cited_by_count":2},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":3},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":4},{"year":2015,"cited_by_count":5},{"year":2014,"cited_by_count":2},{"year":2012,"cited_by_count":3}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}