{"id":"https://openalex.org/W2081645367","doi":"https://doi.org/10.1108/eum0000000004857","title":"An Overview of Marketing Planning in UK Manufacturing Companies","display_name":"An Overview of Marketing Planning in UK Manufacturing Companies","publication_year":1982,"publication_date":"1982-07-01","ids":{"openalex":"https://openalex.org/W2081645367","doi":"https://doi.org/10.1108/eum0000000004857","mag":"2081645367"},"language":"en","primary_location":{"id":"doi:10.1108/eum0000000004857","doi":"https://doi.org/10.1108/eum0000000004857","is_oa":false,"landing_page_url":"https://doi.org/10.1108/eum0000000004857","pdf_url":null,"source":{"id":"https://openalex.org/S89389284","display_name":"European Journal of Marketing","issn_l":"0309-0566","issn":["0309-0566","1758-7123"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5002539437","display_name":"Gordon E. Greenley","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Gordon E. Greenley","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5002539437"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":5.5353,"has_fulltext":false,"cited_by_count":33,"citation_normalized_percentile":{"value":0.94106583,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"16","issue":"7","first_page":"3","last_page":"15"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9657999873161316,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9657999873161316,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13137","display_name":"Strategic Planning and Analysis","score":0.012900000438094139,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.00570000009611249,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-planning","display_name":"marketing planning","score":1.0},{"id":"https://openalex.org/keywords/manufacturing-firms","display_name":"manufacturing companies","score":0.9409999847412109},{"id":"https://openalex.org/keywords/uk-manufacturing","display_name":"UK manufacturing","score":0.6520000100135803},{"id":"https://openalex.org/keywords/firm-size","display_name":"firm size","score":0.5899999737739563},{"id":"https://openalex.org/keywords/sales-turnover","display_name":"sales turnover","score":0.9290000200271606},{"id":"https://openalex.org/keywords/staffing-levels","display_name":"staffing levels","score":0.7940000295639038},{"id":"https://openalex.org/keywords/job-functions","display_name":"job functions","score":0.5640000104904175},{"id":"https://openalex.org/keywords/marketing-functions","display_name":"marketing functions","score":0.6179999709129333},{"id":"https://openalex.org/keywords/questionnaire-survey","display_name":"questionnaire survey","score":0.36899998784065247}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7820483446121216},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6976063251495361},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.5539306402206421},{"id":"https://openalex.org/C14036430","wikidata":"https://www.wikidata.org/wiki/Q3736076","display_name":"Function (biology)","level":2,"score":0.49819469451904297},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.4974804222583771},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/eum0000000004857","doi":"https://doi.org/10.1108/eum0000000004857","is_oa":false,"landing_page_url":"https://doi.org/10.1108/eum0000000004857","pdf_url":null,"source":{"id":"https://openalex.org/S89389284","display_name":"European Journal of Marketing","issn_l":"0309-0566","issn":["0309-0566","1758-7123"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.4000000059604645}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":4,"referenced_works":["https://openalex.org/W657172751","https://openalex.org/W2276507144","https://openalex.org/W2325175168","https://openalex.org/W4297081765"],"related_works":["https://openalex.org/W2047416311","https://openalex.org/W4399807147","https://openalex.org/W2742541897","https://openalex.org/W69380","https://openalex.org/W2016406111","https://openalex.org/W1995209303","https://openalex.org/W4401186543","https://openalex.org/W1532039976","https://openalex.org/W1985064830","https://openalex.org/W783174516"],"abstract_inverted_index":{"Examines":[0],"a":[1,57,74,92,103,109],"programme":[2],"of":[3,14,18,28,37,49,62,98,121,127,138],"research":[4],"into":[5],"marketing":[6,39,78],"planning":[7,36],"in":[8,34,45,85,141],"UK":[9],"manufacturing":[10],"companies":[11],"containing":[12],"results":[13,61,82],"the":[15,29,35,46,50,106,119,130,135,139,142,146],"first":[16,64],"stage":[17,48,65],"fieldwork.":[19],"Aims":[20],"to":[21,72,77,111],"get":[22],"an":[23],"initial":[24],"and":[25,43,88,125],"broad":[26],"understanding":[27],"approach":[30],"that":[31,81],"firms":[32,101],"take":[33],"their":[38],"function.":[40],"Investigates":[41],"questions":[42],"issues":[44],"second":[47],"research,":[51],"which":[52,99],"will":[53],"be":[54,73],"reported":[55,84],"at":[56],"later":[58],"date.":[59],"Reports":[60],"this":[63],"which,":[66],"it":[67],"is":[68],"reported,":[69],"are":[70,83],"considered":[71],"useful":[75],"contribution":[76],"planning.":[79],"States":[80],"five":[86],"sections":[87],"presents":[89],"these.":[90],"Uses":[91],"postal":[93],"questionnaire":[94],"from":[95],"summer":[96],"1980,":[97],"80":[100],"sent":[102],"response,":[104],"giving":[105],"structure":[107],"using":[108,118],"table":[110],"show":[112],"this.":[113],"Classifies":[114],"respondents":[115],"by":[116,134],"size":[117],"criteria":[120],"both":[122],"sales":[123],"turnover":[124],"number":[126],"employees.":[128],"Further,":[129],"sample":[131],"was":[132],"classified":[133],"job":[136],"function":[137],"employee":[140],"company":[143],"who":[144],"completed":[145],"questionnaire.":[147]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2013,"cited_by_count":1}],"updated_date":"2026-09-22T17:25:34.749102","created_date":"2016-06-24T00:00:00"}