{"id":"https://openalex.org/W2079987998","doi":"https://doi.org/10.1108/07363769410053691","title":"Setting Promotional Goals: A Communications\u2032 Relationship Model","display_name":"Setting Promotional Goals: A Communications\u2032 Relationship Model","publication_year":1994,"publication_date":"1994-03-01","ids":{"openalex":"https://openalex.org/W2079987998","doi":"https://doi.org/10.1108/07363769410053691","mag":"2079987998"},"language":"en","primary_location":{"id":"doi:10.1108/07363769410053691","doi":"https://doi.org/10.1108/07363769410053691","is_oa":false,"landing_page_url":"https://doi.org/10.1108/07363769410053691","pdf_url":null,"source":{"id":"https://openalex.org/S165789823","display_name":"Journal of Consumer Marketing","issn_l":"0736-3761","issn":["0736-3761","2052-1200"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Consumer Marketing","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5013068149","display_name":"David Barrie Jones","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I47652572","display_name":"La Salle University","ror":"https://ror.org/02beve479","country_code":"US","type":"education","lineage":["https://openalex.org/I47652572"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"David B. Jones","raw_affiliation_strings":["(Assistant Professor of Marketing in the Department of Marketing, La Salle University, Philadelphia, USA.)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"(Assistant Professor of Marketing in the Department of Marketing, La Salle University, Philadelphia, USA.)","institution_ids":["https://openalex.org/I47652572"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5013068149"],"corresponding_institution_ids":["https://openalex.org/I47652572"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"11","issue":"1","first_page":"38","last_page":"49"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.48899999260902405},{"id":"https://openalex.org/keywords/advertising-effectiveness","display_name":"advertising effectiveness","score":0.8880000114440918},{"id":"https://openalex.org/keywords/advertising-design","display_name":"advertising design","score":0.4129999876022339},{"id":"https://openalex.org/keywords/advertising-management","display_name":"advertising management","score":0.597000002861023}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6666088700294495},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6488254070281982},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.6229251623153687},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5683109760284424},{"id":"https://openalex.org/C110350745","wikidata":"https://www.wikidata.org/wiki/Q1761818","display_name":"Advertising campaign","level":2,"score":0.5577987432479858},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.5576683878898621},{"id":"https://openalex.org/C192209626","wikidata":"https://www.wikidata.org/wiki/Q190909","display_name":"Focus (optics)","level":2,"score":0.49032309651374817},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2556391954421997},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C120665830","wikidata":"https://www.wikidata.org/wiki/Q14620","display_name":"Optics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/07363769410053691","doi":"https://doi.org/10.1108/07363769410053691","is_oa":false,"landing_page_url":"https://doi.org/10.1108/07363769410053691","pdf_url":null,"source":{"id":"https://openalex.org/S165789823","display_name":"Journal of Consumer Marketing","issn_l":"0736-3761","issn":["0736-3761","2052-1200"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Consumer Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":7,"referenced_works":["https://openalex.org/W109677331","https://openalex.org/W1539648202","https://openalex.org/W1575520492","https://openalex.org/W1662240627","https://openalex.org/W2007679501","https://openalex.org/W2171336051","https://openalex.org/W4412109068"],"related_works":["https://openalex.org/W3163241633","https://openalex.org/W2945819194","https://openalex.org/W2051301323","https://openalex.org/W142275319","https://openalex.org/W2797513230","https://openalex.org/W7219916528","https://openalex.org/W4412131432","https://openalex.org/W1575645812","https://openalex.org/W150824256","https://openalex.org/W3164937336"],"abstract_inverted_index":{"Presents":[0],"a":[1],"communications":[2,41],"relationship":[3],"model":[4,10,56],"for":[5],"setting":[6],"promotional":[7,12,26],"goals.":[8],"The":[9,55],"divides":[11],"objectives":[13],"into":[14],"short,":[15],"mid\u2010":[16],"and":[17,20,24,39,44,60,73],"long\u2010range":[18],"goals":[19],"helps":[21],"present":[22],"advertising":[23,38,66,70],"related":[25,40],"tools":[27],"as":[28,69,75,77],"an":[29],"ongoing":[30],"process.":[31],"Its":[32],"focus":[33],"is":[34],"primarily":[35],"on":[36],"how":[37],"engineer":[42],"situations":[43],"the":[45],"importance":[46],"of":[47],"gearing":[48],"advertisements":[49],"that":[50],"maximize":[51],"subsequent":[52],"advertisements\u2032":[53],"effectiveness.":[54],"has":[57],"multiple":[58],"uses":[59],"can":[61],"be":[62],"used":[63],"by":[64],"different":[65],"stakeholders":[67],"such":[68],"designers,":[71],"sellers":[72],"managers,":[74],"well":[76],"end":[78],"users.":[79]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}