{"id":"https://openalex.org/W207987694","doi":null,"title":"Entrepreneurial marketing: Scale development and validation in the small firm context","display_name":"Entrepreneurial marketing: Scale development and validation in the small firm context","publication_year":2013,"publication_date":"2013-01-01","ids":{"openalex":"https://openalex.org/W207987694","mag":"207987694"},"language":"en","primary_location":{"id":"pmh:oai:lib.dr.iastate.edu:aeshm_conf-1002","doi":null,"is_oa":true,"landing_page_url":"https://lib.dr.iastate.edu/cgi/viewcontent.cgi?article=1002&context=aeshm_conf","pdf_url":"https://lib.dr.iastate.edu/cgi/viewcontent.cgi?article=1002&context=aeshm_conf","source":{"id":"https://openalex.org/S4377196104","display_name":"Iowa State University Digital Repository (Iowa State University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I173911158","host_organization_name":"Iowa State University","host_organization_lineage":["https://openalex.org/I173911158"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Apparel, Events and Hospitality Management Conference Proceedings and Presentations","raw_type":"text"},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://lib.dr.iastate.edu/cgi/viewcontent.cgi?article=1002&context=aeshm_conf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5009246171","display_name":"Linda S. Niehm","orcid":"https://orcid.org/0009-0009-9591-6284","observed_orcids":["https://orcid.org/0009-0009-9591-6284"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Linda S. Niehm","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5066142337","display_name":"Jessica L. Hurst","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jessica L. Hurst","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5011946882","display_name":"Jihyeong Son","orcid":"https://orcid.org/0000-0001-8884-802X","observed_orcids":["https://orcid.org/0000-0001-8884-802X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jihyeong Son","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5052435049","display_name":"Ann Marie Fiore","orcid":"https://orcid.org/0000-0002-2157-6717","observed_orcids":["https://orcid.org/0000-0002-2157-6717"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ann Marie Fiore","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-2157-6717","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5040638761","display_name":"Amrut Sadachar","orcid":"https://orcid.org/0000-0001-8159-8881","observed_orcids":["https://orcid.org/0000-0001-8159-8881"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Amrut Sadachar","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-8159-8881","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.9535999894142151,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.9535999894142151,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.026599999517202377,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.004600000102072954,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/entrepreneurial-marketing","display_name":"entrepreneurial marketing","score":1.0},{"id":"https://openalex.org/keywords/small-business","display_name":"small business","score":0.7390000224113464},{"id":"https://openalex.org/keywords/scale-development","display_name":"scale development","score":0.9350000023841858},{"id":"https://openalex.org/keywords/construct-validation","display_name":"construct validation","score":0.7480000257492065},{"id":"https://openalex.org/keywords/small-business-success","display_name":"small business success","score":0.7020000219345093},{"id":"https://openalex.org/keywords/resource-constraints","display_name":"resource constraints","score":0.7289999723434448},{"id":"https://openalex.org/keywords/measurement-consistency","display_name":"measurement consistency","score":0.5270000100135803}],"concepts":[{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6433496475219727},{"id":"https://openalex.org/C2778755073","wikidata":"https://www.wikidata.org/wiki/Q10858537","display_name":"Scale (ratio)","level":2,"score":0.6353768706321716},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5676422119140625},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4693155288696289},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.18761387467384338},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C58640448","wikidata":"https://www.wikidata.org/wiki/Q42515","display_name":"Cartography","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:lib.dr.iastate.edu:aeshm_conf-1002","doi":null,"is_oa":true,"landing_page_url":"https://lib.dr.iastate.edu/cgi/viewcontent.cgi?article=1002&context=aeshm_conf","pdf_url":"https://lib.dr.iastate.edu/cgi/viewcontent.cgi?article=1002&context=aeshm_conf","source":{"id":"https://openalex.org/S4377196104","display_name":"Iowa State University Digital Repository (Iowa State University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I173911158","host_organization_name":"Iowa State University","host_organization_lineage":["https://openalex.org/I173911158"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Apparel, Events and Hospitality Management Conference Proceedings and Presentations","raw_type":"text"},{"id":"mag:207987694","doi":null,"is_oa":false,"landing_page_url":"https://lib.dr.iastate.edu/aeshm_conf/2/","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:lib.dr.iastate.edu:aeshm_conf-1002","doi":null,"is_oa":true,"landing_page_url":"https://lib.dr.iastate.edu/cgi/viewcontent.cgi?article=1002&context=aeshm_conf","pdf_url":"https://lib.dr.iastate.edu/cgi/viewcontent.cgi?article=1002&context=aeshm_conf","source":{"id":"https://openalex.org/S4377196104","display_name":"Iowa State University Digital Repository (Iowa State University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I173911158","host_organization_name":"Iowa State University","host_organization_lineage":["https://openalex.org/I173911158"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Apparel, Events and Hospitality Management Conference Proceedings and Presentations","raw_type":"text"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":0.48510000109672546}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W207987694.pdf","grobid_xml":"https://content.openalex.org/works/W207987694.grobid-xml"},"referenced_works_count":10,"referenced_works":["https://openalex.org/W1490397452","https://openalex.org/W1991623719","https://openalex.org/W1993202431","https://openalex.org/W2009990582","https://openalex.org/W2040780635","https://openalex.org/W2075488796","https://openalex.org/W2093631975","https://openalex.org/W2098156352","https://openalex.org/W2190769414","https://openalex.org/W2740777765"],"related_works":["https://openalex.org/W2992664712","https://openalex.org/W7163609096","https://openalex.org/W2911081568","https://openalex.org/W1991683239","https://openalex.org/W3184206639","https://openalex.org/W4402579167","https://openalex.org/W3111263565","https://openalex.org/W1490397452","https://openalex.org/W3012858992","https://openalex.org/W2510672865"],"abstract_inverted_index":{"Entrepreneurial":[0],"marketing":[1,23],"(EM)":[2],"is":[3,19,42],"seen":[4],"as":[5,22],"an":[6],"integral":[7],"component":[8],"of":[9,63],"small":[10],"business":[11],"success":[12],"(Hills,":[13],"Hultman,":[14],"&":[15],"Miles,":[16],"2008).":[17],"It":[18],"generally":[20],"conceptualized":[21],"processes":[24],"that":[25,38],"firms":[26],"undertake":[27],"in":[28,73],"ambiguous":[29],"and":[30,45,61],"resource":[31],"constrained":[32],"conditions.":[33],"However,":[34],"Ionita":[35],"(2012)":[36],"maintained":[37],"the":[39,64],"EM":[40,65],"construct":[41],"still":[43],"under-developed":[44],"lacks":[46],"a":[47],"unifying":[48],"theory,":[49],"leading":[50],"to":[51,67],"fragmented":[52],"research":[53],"efforts.":[54],"The":[55],"present":[56],"study":[57],"addresses":[58],"scale":[59],"development":[60],"validation":[62],"construct,":[66],"enhance":[68],"consistency":[69],"among":[70],"measures":[71],"used":[72],"empirical":[74],"studies.":[75]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1}],"updated_date":"2026-09-21T07:43:02.447757","created_date":"2016-06-24T00:00:00"}