{"id":"https://openalex.org/W2078119714","doi":"https://doi.org/10.1080/17470218.2012.712541","title":"The gut chooses faster than the mind: A latency advantage of affective over cognitive decisions","display_name":"The gut chooses faster than the mind: A latency advantage of affective over cognitive decisions","publication_year":2012,"publication_date":"2012-09-06","ids":{"openalex":"https://openalex.org/W2078119714","doi":"https://doi.org/10.1080/17470218.2012.712541","mag":"2078119714","pmid":"https://pubmed.ncbi.nlm.nih.gov/22950824"},"language":"en","primary_location":{"id":"doi:10.1080/17470218.2012.712541","doi":"https://doi.org/10.1080/17470218.2012.712541","is_oa":false,"landing_page_url":"https://doi.org/10.1080/17470218.2012.712541","pdf_url":null,"source":{"id":"https://openalex.org/S59062809","display_name":"Quarterly Journal of Experimental Psychology","issn_l":"0033-555X","issn":["0033-555X","1747-0218","1747-0226"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","dongbi-c","erih-plus","jufo-1","ki-jl-1","medline","norway-1","poland-100","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Quarterly Journal of Experimental Psychology","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","pubmed"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5030493376","display_name":"Tom S. Saunders","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I79510175","display_name":"Cardiff University","ror":"https://ror.org/03kk7td41","country_code":"GB","type":"education","lineage":["https://openalex.org/I79510175"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Tom S. Saunders","raw_affiliation_strings":["School of Psychology, Cardiff University, Cardiff, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Psychology, Cardiff University, Cardiff, UK","institution_ids":["https://openalex.org/I79510175"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5038628767","display_name":"Marc J. Buehner","orcid":"https://orcid.org/0000-0003-4202-7511","observed_orcids":["https://orcid.org/0000-0003-4202-7511"]},"institutions":[{"id":"https://openalex.org/I79510175","display_name":"Cardiff University","ror":"https://ror.org/03kk7td41","country_code":"GB","type":"education","lineage":["https://openalex.org/I79510175"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Marc J. Buehner","raw_affiliation_strings":["School of Psychology, Cardiff University, Cardiff, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Psychology, Cardiff University, Cardiff, UK","institution_ids":["https://openalex.org/I79510175"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5038628767"],"corresponding_institution_ids":["https://openalex.org/I79510175"],"apc_list":{"value":3650,"currency":"USD","value_usd":3650},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.14522494,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"66","issue":"2","first_page":"381","last_page":"388"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.9800000190734863,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.9800000190734863,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.004800000227987766,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.002400000113993883,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/emotional-processing","display_name":"emotional processing","score":0.7870000004768372},{"id":"https://openalex.org/keywords/cognitive-processes","display_name":"cognitive processes","score":0.9929999709129333},{"id":"https://openalex.org/keywords/decision-making","display_name":"decision-making","score":0.7229999899864197},{"id":"https://openalex.org/keywords/response-latency","display_name":"response latency","score":0.7269999980926514},{"id":"https://openalex.org/keywords/dual-process-theory","display_name":"dual-process theory","score":0.8700000047683716},{"id":"https://openalex.org/keywords/consumer-brands","display_name":"consumer brands","score":0.7799999713897705},{"id":"https://openalex.org/keywords/brand-choice","display_name":"brand choice","score":0.4410000145435333},{"id":"https://openalex.org/keywords/forced-choice-task","display_name":"forced-choice task","score":0.47200000286102295}],"concepts":[{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.7565035820007324},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.7156592607498169},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.6577267050743103},{"id":"https://openalex.org/C82876162","wikidata":"https://www.wikidata.org/wiki/Q17096504","display_name":"Latency (audio)","level":2,"score":0.6420862674713135},{"id":"https://openalex.org/C87868495","wikidata":"https://www.wikidata.org/wiki/Q750843","display_name":"Information processing","level":2,"score":0.47631344199180603},{"id":"https://openalex.org/C2984634286","wikidata":"https://www.wikidata.org/wiki/Q1331926","display_name":"Decision process","level":2,"score":0.46416524052619934},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.4507449269294739},{"id":"https://openalex.org/C2780980858","wikidata":"https://www.wikidata.org/wiki/Q110022","display_name":"Dual (grammatical number)","level":2,"score":0.42944854497909546},{"id":"https://openalex.org/C2780203653","wikidata":"https://www.wikidata.org/wiki/Q17009571","display_name":"Dual process theory (moral psychology)","level":3,"score":0.41729283332824707},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.18382346630096436},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.08257254958152771},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C124952713","wikidata":"https://www.wikidata.org/wiki/Q8242","display_name":"Literature","level":1,"score":0.0},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.0},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.0}],"mesh":[{"descriptor_ui":"D000293","descriptor_name":"Adolescent","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D000328","descriptor_name":"Adult","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D003071","descriptor_name":"Cognition","qualifier_ui":"Q000502","qualifier_name":"physiology","is_major_topic":true},{"descriptor_ui":"D003258","descriptor_name":"Consumer Behavior","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D003657","descriptor_name":"Decision Making","qualifier_ui":"Q000502","qualifier_name":"physiology","is_major_topic":true},{"descriptor_ui":"D004644","descriptor_name":"Emotions","qualifier_ui":"Q000502","qualifier_name":"physiology","is_major_topic":true},{"descriptor_ui":"D005260","descriptor_name":"Female","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D006801","descriptor_name":"Humans","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D007600","descriptor_name":"Judgment","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D008297","descriptor_name":"Male","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D011930","descriptor_name":"Reaction Time","qualifier_ui":"Q000502","qualifier_name":"physiology","is_major_topic":true},{"descriptor_ui":"D055815","descriptor_name":"Young Adult","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false}],"locations_count":3,"locations":[{"id":"doi:10.1080/17470218.2012.712541","doi":"https://doi.org/10.1080/17470218.2012.712541","is_oa":false,"landing_page_url":"https://doi.org/10.1080/17470218.2012.712541","pdf_url":null,"source":{"id":"https://openalex.org/S59062809","display_name":"Quarterly Journal of Experimental Psychology","issn_l":"0033-555X","issn":["0033-555X","1747-0218","1747-0226"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","dongbi-c","erih-plus","jufo-1","ki-jl-1","medline","norway-1","poland-100","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Quarterly Journal of Experimental Psychology","raw_type":"journal-article"},{"id":"pmid:22950824","doi":null,"is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/22950824","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Quarterly journal of experimental psychology (2006)","raw_type":"Journal Article"},{"id":"pmh:oai:https://orca.cardiff.ac.uk:38203","doi":null,"is_oa":false,"landing_page_url":"https://orca.cardiff.ac.uk/id/eprint/38203/","pdf_url":null,"source":{"id":"https://openalex.org/S4306401195","display_name":"ORCA Online Research @Cardiff (Cardiff University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I79510175","host_organization_name":"Cardiff University","host_organization_lineage":["https://openalex.org/I79510175"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":15,"referenced_works":["https://openalex.org/W1975600556","https://openalex.org/W1995813262","https://openalex.org/W2042276900","https://openalex.org/W2054788835","https://openalex.org/W2101091849","https://openalex.org/W2107488010","https://openalex.org/W2117753779","https://openalex.org/W2125016606","https://openalex.org/W2126824225","https://openalex.org/W2144846366","https://openalex.org/W2150678469","https://openalex.org/W2156984202","https://openalex.org/W2170905535","https://openalex.org/W2516137114","https://openalex.org/W3011865677"],"related_works":["https://openalex.org/W1979346913","https://openalex.org/W2007776923","https://openalex.org/W7162858544","https://openalex.org/W2021713474","https://openalex.org/W2787676745","https://openalex.org/W2023615102","https://openalex.org/W2006041151","https://openalex.org/W3046282394","https://openalex.org/W4280610438","https://openalex.org/W2140590756"],"abstract_inverted_index":{"Dual-process":[0],"theories":[1],"often":[2],"cite":[3],"that":[4,37],"affective":[5,38,78],"processing":[6,79],"occurs":[7],"more":[8],"rapidly":[9],"than":[10,44],"cognitive":[11,45,82],"processing.":[12,83],"A":[13],"wide":[14],"range":[15],"of":[16,30,52,67],"evidence":[17],"seems":[18],"to":[19,81],"support":[20],"this":[21],"notion;":[22],"however,":[23],"little":[24],"research":[25],"exists":[26],"in":[27],"the":[28,35,68],"context":[29],"decision":[31],"making.":[32],"We":[33],"tested":[34],"hypothesis":[36],"decisions":[39],"would":[40],"be":[41],"performed":[42],"faster":[43],"decisions.":[46],"Forty-nine":[47],"students":[48],"completed":[49],"a":[50,73],"series":[51],"forced-choice":[53],"tasks":[54],"involving":[55],"well-known":[56],"consumer":[57],"brands,":[58],"focusing":[59],"on":[60],"either":[61],"emotionally":[62],"or":[63],"cognitively":[64],"relevant":[65],"aspects":[66],"products.":[69],"The":[70],"results":[71],"revealed":[72],"significant":[74],"latency":[75],"advantage":[76],"for":[77],"compared":[80]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}
