{"id":"https://openalex.org/W2077545202","doi":"https://doi.org/10.2753/joa0091-3367360202","title":"Truths, Half-Truths, and Deception: Perceived Social Responsibility and Intent to Donate for a Nonprofit Using Implicature, Truth, and Duplicity in Print Advertising","display_name":"Truths, Half-Truths, and Deception: Perceived Social Responsibility and Intent to Donate for a Nonprofit Using Implicature, Truth, and Duplicity in Print Advertising","publication_year":2007,"publication_date":"2007-06-01","ids":{"openalex":"https://openalex.org/W2077545202","doi":"https://doi.org/10.2753/joa0091-3367360202","mag":"2077545202"},"language":"en","primary_location":{"id":"doi:10.2753/joa0091-3367360202","doi":"https://doi.org/10.2753/joa0091-3367360202","is_oa":false,"landing_page_url":"https://doi.org/10.2753/joa0091-3367360202","pdf_url":null,"source":{"id":"https://openalex.org/S103311983","display_name":"Journal of Advertising","issn_l":"0091-3367","issn":["0091-3367","1557-7805"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5072103882","display_name":"Kevin J. Shanahan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I8078737","display_name":"Clemson University","ror":"https://ror.org/037s24f05","country_code":"US","type":"education","lineage":["https://openalex.org/I8078737"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Kevin J. Shanahan","raw_affiliation_strings":["The College of Business and Behavioral Science, Clemson University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"The College of Business and Behavioral Science, Clemson University","institution_ids":["https://openalex.org/I8078737"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5088651321","display_name":"Christopher D. Hopkins","orcid":"https://orcid.org/0000-0002-0208-1161","observed_orcids":["https://orcid.org/0000-0002-0208-1161"]},"institutions":[{"id":"https://openalex.org/I221716585","display_name":"The University of Texas at Tyler","ror":"https://ror.org/01azfw069","country_code":"US","type":"education","lineage":["https://openalex.org/I221716585"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Christopher D. Hopkins","raw_affiliation_strings":["The College of Business and Technology, University of Texas, Tyler"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"The College of Business and Technology, University of Texas, Tyler","institution_ids":["https://openalex.org/I221716585"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":4.7226,"has_fulltext":false,"cited_by_count":41,"citation_normalized_percentile":{"value":0.95080047,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"36","issue":"2","first_page":"33","last_page":"48"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.18440000712871552,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.18440000712871552,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.12139999866485596,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.12139999866485596,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/public-service-announcements","display_name":"public service announcements","score":0.8149999976158142},{"id":"https://openalex.org/keywords/truth-in-advertising","display_name":"truth in advertising","score":0.7409999966621399},{"id":"https://openalex.org/keywords/implicature","display_name":"implicature","score":0.9850000143051147},{"id":"https://openalex.org/keywords/duplicity","display_name":"duplicity","score":0.7770000100135803},{"id":"https://openalex.org/keywords/deceptive-advertising","display_name":"misleading advertising","score":0.7649999856948853},{"id":"https://openalex.org/keywords/withholding-information","display_name":"withholding information","score":0.7630000114440918},{"id":"https://openalex.org/keywords/perceived-social-responsibility","display_name":"perceived social responsibility","score":0.7519999742507935},{"id":"https://openalex.org/keywords/willingness-to-donate","display_name":"willingness to donate","score":0.6190000176429749},{"id":"https://openalex.org/keywords/mothers-against-drunk-driving","display_name":"Mothers Against Drunk Driving","score":0.9509999752044678},{"id":"https://openalex.org/keywords/emotional-responses-to-advertising","display_name":"emotional response to advertising","score":0.875},{"id":"https://openalex.org/keywords/attitude-toward-the-advertisement","display_name":"attitude toward the advertisement","score":0.6399999856948853}],"concepts":[{"id":"https://openalex.org/C2779267917","wikidata":"https://www.wikidata.org/wiki/Q170028","display_name":"Deception","level":2,"score":0.8163703680038452},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7490217685699463},{"id":"https://openalex.org/C503426891","wikidata":"https://www.wikidata.org/wiki/Q1371586","display_name":"False advertising","level":2,"score":0.7306492328643799},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6222654581069946},{"id":"https://openalex.org/C2779899686","wikidata":"https://www.wikidata.org/wiki/Q571227","display_name":"Implicature","level":3,"score":0.5737605094909668},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.5562658905982971},{"id":"https://openalex.org/C147598955","wikidata":"https://www.wikidata.org/wiki/Q3427818","display_name":"Social responsibility","level":2,"score":0.42682337760925293},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.20669475197792053},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.205519437789917},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1597224771976471},{"id":"https://openalex.org/C11693617","wikidata":"https://www.wikidata.org/wiki/Q181839","display_name":"Pragmatics","level":2,"score":0.0942312479019165},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.2753/joa0091-3367360202","doi":"https://doi.org/10.2753/joa0091-3367360202","is_oa":false,"landing_page_url":"https://doi.org/10.2753/joa0091-3367360202","pdf_url":null,"source":{"id":"https://openalex.org/S103311983","display_name":"Journal of Advertising","issn_l":"0091-3367","issn":["0091-3367","1557-7805"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":68,"referenced_works":["https://openalex.org/W80988250","https://openalex.org/W1963917017","https://openalex.org/W1972707813","https://openalex.org/W1974171265","https://openalex.org/W1978234697","https://openalex.org/W1978475561","https://openalex.org/W1979137387","https://openalex.org/W1981502112","https://openalex.org/W1993449044","https://openalex.org/W2005012434","https://openalex.org/W2011848730","https://openalex.org/W2017679397","https://openalex.org/W2020983842","https://openalex.org/W2023166229","https://openalex.org/W2033481613","https://openalex.org/W2037357256","https://openalex.org/W2038001094","https://openalex.org/W2040780635","https://openalex.org/W2040945568","https://openalex.org/W2043732615","https://openalex.org/W2044640583","https://openalex.org/W2057172983","https://openalex.org/W2059340733","https://openalex.org/W2059355990","https://openalex.org/W2059518795","https://openalex.org/W2060010505","https://openalex.org/W2063906861","https://openalex.org/W2066290904","https://openalex.org/W2070011002","https://openalex.org/W2071718730","https://openalex.org/W2073859008","https://openalex.org/W2074567866","https://openalex.org/W2082771300","https://openalex.org/W2082934638","https://openalex.org/W2087731623","https://openalex.org/W2114067086","https://openalex.org/W2117310841","https://openalex.org/W2119315611","https://openalex.org/W2122038527","https://openalex.org/W2122051037","https://openalex.org/W2140099057","https://openalex.org/W2143129082","https://openalex.org/W2150236821","https://openalex.org/W2151282277","https://openalex.org/W2152492177","https://openalex.org/W2156936111","https://openalex.org/W2164946207","https://openalex.org/W2168512241","https://openalex.org/W2169430089","https://openalex.org/W2171884968","https://openalex.org/W2314844516","https://openalex.org/W2315030463","https://openalex.org/W2318181140","https://openalex.org/W2326247870","https://openalex.org/W2329745760","https://openalex.org/W2335055786","https://openalex.org/W2413790748","https://openalex.org/W2559168223","https://openalex.org/W2909899515","https://openalex.org/W2910598250","https://openalex.org/W3006996030","https://openalex.org/W3121441690","https://openalex.org/W4232476263","https://openalex.org/W4235678817","https://openalex.org/W4240876579","https://openalex.org/W4243443132","https://openalex.org/W4256550748","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W2043939727","https://openalex.org/W1986707631","https://openalex.org/W888902536","https://openalex.org/W2088358704","https://openalex.org/W7169834863","https://openalex.org/W2353745451","https://openalex.org/W4390226598","https://openalex.org/W2901464604","https://openalex.org/W4407815524","https://openalex.org/W50137144"],"abstract_inverted_index":{"The":[0,44],"differences":[1],"in":[2,54,73,139],"emotional":[3,80,125],"response":[4,126],"to":[5,21,98,100,127],"the":[6,11,17,68,78,82,87,89,95,101,104,128,134,146],"ad,":[7,12],"overall":[8],"attitude":[9,85],"toward":[10,86],"perceived":[13,91,121],"social":[14,92,122],"responsibility":[15,123],"of":[16,28,70,106,136],"sponsor,":[18],"and":[19,60,94,124],"intent":[20],"donate":[22,99],"are":[23],"tested":[24],"across":[25],"four":[26,45],"types":[27],"public":[29],"service":[30],"announcement":[31],"(PSA)":[32],"print":[33,74],"advertisements":[34,50],"sponsored":[35],"by":[36,145],"a":[37],"nonprofit":[38,147],"(MADD;":[39],"Mothers":[40],"Against":[41],"Drunk":[42],"Driving).":[43],"treatments":[46],"for":[47],"anti-drunk":[48],"driving":[49],"include":[51],"employing":[52],"truth":[53],"advertising,":[55],"implicature,":[56],"actor":[57,116],"portrayal":[58,117],"disclosure,":[59],"deceptive":[61,107],"(withholding":[62],"information)":[63],"advertising.":[64],"We":[65],"find":[66],"that":[67,133],"use":[69,105,135],"real":[71,137],"victims":[72,138],"ad":[75],"PSAs":[76,140],"garners":[77],"strongest":[79,90],"response,":[81],"most":[83],"positive":[84],"advertisement,":[88],"responsibility,":[93],"highest":[96],"proclivity":[97],"nonprofit.":[102],"Conversely,":[103],"advertising":[108],"is":[109],"not":[110],"significantly":[111],"different":[112],"from":[113],"using":[114],"an":[115],"disclosure":[118],"as":[119],"regards":[120],"ad.":[129],"Our":[130],"findings":[131],"suggest":[132],"demonstrates":[141],"socially":[142],"responsible":[143],"behavior":[144],"organization.":[148]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":2}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
