{"id":"https://openalex.org/W2076962467","doi":"https://doi.org/10.1177/076737019901400401","title":"Les mod\u00e8les de concurrence entre les marques : Pratiques et limites","display_name":"Les mod\u00e8les de concurrence entre les marques : Pratiques et limites","publication_year":1999,"publication_date":"1999-12-01","ids":{"openalex":"https://openalex.org/W2076962467","doi":"https://doi.org/10.1177/076737019901400401","mag":"2076962467"},"language":"fr","primary_location":{"id":"doi:10.1177/076737019901400401","doi":"https://doi.org/10.1177/076737019901400401","is_oa":false,"landing_page_url":"https://doi.org/10.1177/076737019901400401","pdf_url":null,"source":{"id":"https://openalex.org/S4210175448","display_name":"Recherche et Applications en Marketing (French Edition)","issn_l":"0767-3701","issn":["0767-3701","2051-2821"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","fnege-2","jufo-1","norway-1","poland-20"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Recherche et Applications en Marketing (French Edition)","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5018723400","display_name":"Dwight R. Merunka","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Dwight Merunka","raw_affiliation_strings":["Professeur \u00e0 l'IAE Aix-en-Provence - CEROG, et \u00e0 l'ESCMP"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Professeur \u00e0 l'IAE Aix-en-Provence - CEROG, et \u00e0 l'ESCMP","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5057224327","display_name":"Sophie Changeur","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sophie Changeur","raw_affiliation_strings":["Chercheur au CEROG, IAE Aix-en-Provence"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Chercheur au CEROG, IAE Aix-en-Provence","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5042701975","display_name":"Pascal Bourgeat","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Pascal Bourgeat","raw_affiliation_strings":["Directeur, Novaction Australasie et Chercheur au CEROG, IAE Aix-en-Provence"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Directeur, Novaction Australasie et Chercheur au CEROG, IAE Aix-en-Provence","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":3400,"currency":"USD","value_usd":3400},"apc_paid":null,"fwci":1.006,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.86188186,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"14","issue":"4","first_page":"1","last_page":"22"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9789999723434448,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9789999723434448,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11043","display_name":"Merger and Competition Analysis","score":0.011599999852478504,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11898","display_name":"Economics of Agriculture and Food Markets","score":0.0020000000949949026,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-competition","display_name":"brand competition","score":0.8090000152587891},{"id":"https://openalex.org/keywords/consumer-choice","display_name":"consumer choice","score":0.37700000405311584}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.7390165328979492},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.4501004219055176}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1177/076737019901400401","doi":"https://doi.org/10.1177/076737019901400401","is_oa":false,"landing_page_url":"https://doi.org/10.1177/076737019901400401","pdf_url":null,"source":{"id":"https://openalex.org/S4210175448","display_name":"Recherche et Applications en Marketing (French Edition)","issn_l":"0767-3701","issn":["0767-3701","2051-2821"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","fnege-2","jufo-1","norway-1","poland-20"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Recherche et Applications en Marketing (French Edition)","raw_type":"journal-article"},{"id":"pmh:oai:HAL:hal-02018505v1","doi":null,"is_oa":false,"landing_page_url":"https://hal.science/hal-02018505","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Recherche et Applications en Marketing (French Edition), 1999, 14 (4), pp.1-22. ⟨10.1177/076737019901400401⟩","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":33,"referenced_works":["https://openalex.org/W38608337","https://openalex.org/W659253667","https://openalex.org/W1855283887","https://openalex.org/W1971036125","https://openalex.org/W1971096960","https://openalex.org/W1977593285","https://openalex.org/W1983662610","https://openalex.org/W1985970208","https://openalex.org/W2000277468","https://openalex.org/W2003001849","https://openalex.org/W2005251646","https://openalex.org/W2016381774","https://openalex.org/W2023801818","https://openalex.org/W2024910115","https://openalex.org/W2032428183","https://openalex.org/W2033704907","https://openalex.org/W2047600409","https://openalex.org/W2056729917","https://openalex.org/W2062469874","https://openalex.org/W2063613297","https://openalex.org/W2069521888","https://openalex.org/W2074270109","https://openalex.org/W2089822635","https://openalex.org/W2117948452","https://openalex.org/W2119693838","https://openalex.org/W2120858031","https://openalex.org/W2126227802","https://openalex.org/W2147016894","https://openalex.org/W2160763624","https://openalex.org/W2314985678","https://openalex.org/W2326561799","https://openalex.org/W2334118848","https://openalex.org/W6601248127"],"related_works":["https://openalex.org/W582508873","https://openalex.org/W1971096960","https://openalex.org/W50712326","https://openalex.org/W2142252828","https://openalex.org/W2003001849","https://openalex.org/W4234666355","https://openalex.org/W2005251646","https://openalex.org/W2792559379","https://openalex.org/W115898234","https://openalex.org/W2316721933"],"abstract_inverted_index":{"Nous":[0,17,41,63],"proposons":[1],"une":[2,79],"revue":[3],"critique":[4],"des":[5,61,84],"mod\u00e8les":[6,22,68],"de":[7,9,12,37,39,50,54,70],"structure":[8],"march\u00e9":[10],"et":[11,26,32,59,82],"concurrence":[13,55],"entre":[14],"les":[15,21,23,52,66],"marques.":[16],"nous":[18,33],"concentrons":[19],"sur":[20],"plus":[24],"utilis\u00e9s":[25],"largement":[27],"d\u00e9velopp\u00e9s":[28],"dans":[29],"la":[30],"litt\u00e9rature":[31],"pla\u00e7ons":[34],"du":[35],"point":[36],"vue":[38],"l'utilisateur.":[40],"explorons":[42],"en":[43,57,76],"particulier":[44],"trois":[45],"domaines":[46],":":[47],"le":[48],"type":[49],"donn\u00e9es,":[51],"mesures":[53],"mises":[56,75],"\u0153uvre":[58],"l'interpr\u00e9tation":[60],"r\u00e9sultats.":[62,85],"montrons":[64],"que":[65],"principaux":[67],"souffrent":[69],"limites":[71],"qui":[72],"m\u00e9ritent":[73],"d'\u00eatre":[74],"\u00e9vidence":[77],"pour":[78],"meilleure":[80],"compr\u00e9hension":[81],"utilisation":[83]},"counts_by_year":[{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}