{"id":"https://openalex.org/W2076355291","doi":"https://doi.org/10.1080/0090988042000276014","title":"Use of inoculation to foster resistance to credit card marketing targeting college students","display_name":"Use of inoculation to foster resistance to credit card marketing targeting college students","publication_year":2004,"publication_date":"2004-10-01","ids":{"openalex":"https://openalex.org/W2076355291","doi":"https://doi.org/10.1080/0090988042000276014","mag":"2076355291"},"language":"en","primary_location":{"id":"doi:10.1080/0090988042000276014","doi":"https://doi.org/10.1080/0090988042000276014","is_oa":false,"landing_page_url":"https://doi.org/10.1080/0090988042000276014","pdf_url":null,"source":{"id":"https://openalex.org/S18318442","display_name":"Journal of Applied Communication Research","issn_l":"0090-9882","issn":["0090-9882","1479-5752"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Applied Communication Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5074740850","display_name":"Josh Compton","orcid":"https://orcid.org/0000-0003-4625-3823","observed_orcids":["https://orcid.org/0000-0003-4625-3823"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Joshua Compton","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5068007115","display_name":"Michael William Pfau","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Michael Pfau","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":8.866,"has_fulltext":false,"cited_by_count":122,"citation_normalized_percentile":{"value":0.97046774,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":100},"biblio":{"volume":"32","issue":"4","first_page":"343","last_page":"364"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13841","display_name":"Psychology of Social Influence","score":0.7099999785423279,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13841","display_name":"Psychology of Social Influence","score":0.7099999785423279,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11542","display_name":"Behavioral Health and Interventions","score":0.08789999783039093,"subfield":{"id":"https://openalex.org/subfields/3202","display_name":"Applied Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.06279999762773514,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/inoculation-theory","display_name":"inoculation theory","score":0.9399999976158142},{"id":"https://openalex.org/keywords/credit-card-marketing","display_name":"credit card marketing","score":0.8429999947547913},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.9509999752044678},{"id":"https://openalex.org/keywords/argument-strength","display_name":"argument strength","score":0.7450000047683716},{"id":"https://openalex.org/keywords/medical-analogy","display_name":"medical analogy","score":0.7070000171661377},{"id":"https://openalex.org/keywords/viral-marketing","display_name":"viral marketing","score":0.7609999775886536},{"id":"https://openalex.org/keywords/behavioral-intention","display_name":"behavioral intention","score":0.9309999942779541}],"concepts":[{"id":"https://openalex.org/C2983355114","wikidata":"https://www.wikidata.org/wiki/Q161380","display_name":"Credit card","level":3,"score":0.8377887010574341},{"id":"https://openalex.org/C98184364","wikidata":"https://www.wikidata.org/wiki/Q1780131","display_name":"Argument (complex analysis)","level":2,"score":0.7534058690071106},{"id":"https://openalex.org/C180032290","wikidata":"https://www.wikidata.org/wiki/Q1664296","display_name":"Inoculation","level":2,"score":0.6940599083900452},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.5317788124084473},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4837610721588135},{"id":"https://openalex.org/C521332185","wikidata":"https://www.wikidata.org/wiki/Q185816","display_name":"Analogy","level":2,"score":0.4486914277076721},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3816257119178772},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3685688376426697},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.206240713596344},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.19129157066345215},{"id":"https://openalex.org/C203014093","wikidata":"https://www.wikidata.org/wiki/Q101929","display_name":"Immunology","level":1,"score":0.1625520884990692},{"id":"https://openalex.org/C126322002","wikidata":"https://www.wikidata.org/wiki/Q11180","display_name":"Internal medicine","level":1,"score":0.12716785073280334},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0737188458442688},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C145097563","wikidata":"https://www.wikidata.org/wiki/Q1148747","display_name":"Payment","level":2,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/0090988042000276014","doi":"https://doi.org/10.1080/0090988042000276014","is_oa":false,"landing_page_url":"https://doi.org/10.1080/0090988042000276014","pdf_url":null,"source":{"id":"https://openalex.org/S18318442","display_name":"Journal of Applied Communication Research","issn_l":"0090-9882","issn":["0090-9882","1479-5752"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Applied Communication Research","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/3","display_name":"Good health and well-being","score":0.46810001134872437}],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":34,"referenced_works":["https://openalex.org/W24628003","https://openalex.org/W108987050","https://openalex.org/W374036391","https://openalex.org/W1546898075","https://openalex.org/W1723194642","https://openalex.org/W1846720167","https://openalex.org/W1971526329","https://openalex.org/W1971728071","https://openalex.org/W1974142776","https://openalex.org/W1988257624","https://openalex.org/W2019591258","https://openalex.org/W2022365405","https://openalex.org/W2023397150","https://openalex.org/W2040348508","https://openalex.org/W2046586315","https://openalex.org/W2058805055","https://openalex.org/W2059145567","https://openalex.org/W2062974058","https://openalex.org/W2069252630","https://openalex.org/W2082238134","https://openalex.org/W2083025995","https://openalex.org/W2084308560","https://openalex.org/W2088258915","https://openalex.org/W2091918588","https://openalex.org/W2099342631","https://openalex.org/W2099594827","https://openalex.org/W2130819865","https://openalex.org/W2137287400","https://openalex.org/W2143717494","https://openalex.org/W2152013852","https://openalex.org/W2346923672","https://openalex.org/W2788180122","https://openalex.org/W2795614343","https://openalex.org/W2950774871"],"related_works":["https://openalex.org/W2910798265","https://openalex.org/W2023226414","https://openalex.org/W2193467054","https://openalex.org/W3167259994","https://openalex.org/W2586265763","https://openalex.org/W2047590898","https://openalex.org/W2004703768","https://openalex.org/W7103663506","https://openalex.org/W2524088398","https://openalex.org/W1968195792"],"abstract_inverted_index":{"Student":[0],"credit":[1,21,109],"card":[2,22,110],"debt":[3],"is":[4,40,124],"a":[5],"growing":[6],"problem.":[7],"This":[8],"study":[9,43],"explores":[10],"the":[11,14,32,37,45,50,55,60,91,125],"effectiveness":[12,70],"of":[13,53,71,94],"inoculation":[15,38,61,72,80,101,128],"strategy":[16,39],"to":[17,20,29,48,64,84,90],"foster":[18],"resistance":[19],"marketing":[23,92],"targeting":[24],"college":[25,106],"students.":[26],"In":[27,74],"order":[28],"explore":[30],"further":[31],"medical":[33],"analogy":[34],"on":[35],"which":[36],"based,":[41],"this":[42,76],"was":[44],"first":[46],"systematically":[47],"alter":[49],"argument":[51,67,122],"strength":[52,123],"both":[54],"counterarguments":[56],"and":[57,116,119],"refutations":[58],"in":[59,113],"pretreatment":[62],"message":[63],"determine":[65],"whether":[66,79],"strengths":[68],"impact":[69],"treatments.":[73],"addition,":[75],"investigation":[77],"explored":[78],"spreads":[81],"from":[82],"person":[83,85],"via":[86],"social":[87],"channels,":[88],"similar":[89],"concept":[93],"viral":[95],"marketing.":[96],"Results":[97],"indicated":[98],"that":[99,120],"conventional":[100],"treatment":[102],"messages":[103],"successfully":[104],"inoculated":[105],"students":[107],"against":[108],"advertisements,":[111],"manifested":[112],"attitude":[114],"valence":[115],"behavioral":[117],"intentions,":[118],"matching":[121],"most":[126],"effective":[127],"strategy.":[129]},"counts_by_year":[{"year":2026,"cited_by_count":17},{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":6},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":6},{"year":2020,"cited_by_count":20},{"year":2019,"cited_by_count":1},{"year":2017,"cited_by_count":4},{"year":2016,"cited_by_count":5},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":5},{"year":2013,"cited_by_count":6},{"year":2012,"cited_by_count":7}],"updated_date":"2026-10-25T09:29:13.331239","created_date":"2016-06-24T00:00:00"}
