{"id":"https://openalex.org/W2076060146","doi":"https://doi.org/10.2753/joa0091-3367370306","title":"A Ten-Year Retrospective of Advertising Research Productivity, 1997-2006","display_name":"A Ten-Year Retrospective of Advertising Research Productivity, 1997-2006","publication_year":2008,"publication_date":"2008-09-01","ids":{"openalex":"https://openalex.org/W2076060146","doi":"https://doi.org/10.2753/joa0091-3367370306","mag":"2076060146"},"language":"en","primary_location":{"id":"doi:10.2753/joa0091-3367370306","doi":"https://doi.org/10.2753/joa0091-3367370306","is_oa":false,"landing_page_url":"https://doi.org/10.2753/joa0091-3367370306","pdf_url":null,"source":{"id":"https://openalex.org/S103311983","display_name":"Journal of Advertising","issn_l":"0091-3367","issn":["0091-3367","1557-7805"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5061029066","display_name":"John B. Ford","orcid":"https://orcid.org/0000-0003-3721-6836","observed_orcids":["https://orcid.org/0000-0003-3721-6836"]},"institutions":[{"id":"https://openalex.org/I81365321","display_name":"Old Dominion University","ror":"https://ror.org/04zjtrb98","country_code":"US","type":"education","lineage":["https://openalex.org/I81365321"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"John B. Ford","raw_affiliation_strings":["a  Old Dominion University","Old Dominion University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"a  Old Dominion University","institution_ids":["https://openalex.org/I81365321"]},{"raw_affiliation_string":"Old Dominion University","institution_ids":["https://openalex.org/I81365321"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5069724703","display_name":"Altaf Merchant","orcid":"https://orcid.org/0000-0002-8861-0609","observed_orcids":["https://orcid.org/0000-0002-8861-0609"]},"institutions":[{"id":"https://openalex.org/I4210150356","display_name":"University of Washington Tacoma","ror":"https://ror.org/05n8t2628","country_code":"US","type":"education","lineage":["https://openalex.org/I201448701","https://openalex.org/I4210150356"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Altaf Merchant","raw_affiliation_strings":["b  University of Washington, Tacoma","University of Washington, Tacoma"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"b  University of Washington, Tacoma","institution_ids":["https://openalex.org/I4210150356"]},{"raw_affiliation_string":"University of Washington, Tacoma","institution_ids":["https://openalex.org/I4210150356"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.43,"has_fulltext":false,"cited_by_count":32,"citation_normalized_percentile":{"value":0.92385251,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"37","issue":"3","first_page":"69","last_page":"94"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10102","display_name":"scientometrics and bibliometrics research","score":0.8666999936103821,"subfield":{"id":"https://openalex.org/subfields/1804","display_name":"Statistics, Probability and Uncertainty"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10102","display_name":"scientometrics and bibliometrics research","score":0.8666999936103821,"subfield":{"id":"https://openalex.org/subfields/1804","display_name":"Statistics, Probability and Uncertainty"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13284","display_name":"Psychology Research and Bibliometrics","score":0.0560000017285347,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.02879999950528145,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/refereed-publications","display_name":"refereed publications","score":0.7390000224113464},{"id":"https://openalex.org/keywords/institutional-accountability","display_name":"institutional accountability","score":0.8610000014305115},{"id":"https://openalex.org/keywords/research-recognition","display_name":"research recognition","score":0.503000020980835},{"id":"https://openalex.org/keywords/scientific-publication-trends","display_name":"scientific publication trends","score":0.33799999952316284}],"concepts":[{"id":"https://openalex.org/C2778061430","wikidata":"https://www.wikidata.org/wiki/Q188823","display_name":"Scholarship","level":2,"score":0.8847401738166809},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7548953890800476},{"id":"https://openalex.org/C12718992","wikidata":"https://www.wikidata.org/wiki/Q4686766","display_name":"Advertising research","level":2,"score":0.6291424036026001},{"id":"https://openalex.org/C204983608","wikidata":"https://www.wikidata.org/wiki/Q2111958","display_name":"Productivity","level":2,"score":0.5555812120437622},{"id":"https://openalex.org/C136197465","wikidata":"https://www.wikidata.org/wiki/Q1729295","display_name":"Variety (cybernetics)","level":2,"score":0.5551691055297852},{"id":"https://openalex.org/C2776007630","wikidata":"https://www.wikidata.org/wiki/Q2798912","display_name":"Accountability","level":2,"score":0.5164530277252197},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5005221366882324},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3959340453147888},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3854564428329468},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3789709508419037},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3249291181564331},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.29852592945098877},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1165279746055603},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.11471426486968994},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C139719470","wikidata":"https://www.wikidata.org/wiki/Q39680","display_name":"Macroeconomics","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.2753/joa0091-3367370306","doi":"https://doi.org/10.2753/joa0091-3367370306","is_oa":false,"landing_page_url":"https://doi.org/10.2753/joa0091-3367370306","pdf_url":null,"source":{"id":"https://openalex.org/S103311983","display_name":"Journal of Advertising","issn_l":"0091-3367","issn":["0091-3367","1557-7805"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/8","score":0.4300000071525574,"display_name":"Decent work and economic growth"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":12,"referenced_works":["https://openalex.org/W1966353134","https://openalex.org/W1989888140","https://openalex.org/W2003241293","https://openalex.org/W2014878447","https://openalex.org/W2020510174","https://openalex.org/W2032042534","https://openalex.org/W2054790357","https://openalex.org/W2083571136","https://openalex.org/W2093363334","https://openalex.org/W2108054519","https://openalex.org/W2338202010","https://openalex.org/W2497709115"],"related_works":["https://openalex.org/W2003241293","https://openalex.org/W2020510174","https://openalex.org/W3183555794","https://openalex.org/W2504650552","https://openalex.org/W2507772325","https://openalex.org/W4413982405","https://openalex.org/W4240427664","https://openalex.org/W2921254482","https://openalex.org/W2089823053","https://openalex.org/W2040770650"],"abstract_inverted_index":{"Given":[0],"institutional":[1,26],"accountability":[2],"and":[3,28,63,68,93],"ever-increasing":[4],"pressure":[5],"to":[6,22,36],"gain":[7],"recognition":[8],"with":[9],"high-quality":[10],"research":[11],"at":[12],"the":[13,49,73,96],"highest":[14],"academic":[15],"levels,":[16],"objective":[17],"performance":[18],"benchmarks":[19],"are":[20,98],"needed":[21,30],"reward":[23],"faculty,":[24],"enhance":[25],"image,":[27],"attract":[29],"funding.":[31],"Two":[32],"studies":[33],"were":[34],"undertaken":[35],"examine":[37],"advertising":[38,54,83,89],"scholarship":[39,90],"for":[40,95],"1997-2006.":[41],"The":[42],"first":[43],"study":[44,75],"examined":[45],"refereed":[46],"publications":[47],"in":[48,70],"top":[50],"three":[51],"U.":[52],"S.":[53],"journals":[55],"(Journal":[56],"of":[57,60,65,79,82,88],"Advertising,":[58],"Journal":[59,64],"Advertising":[61],"Research,":[62],"Current":[66],"Issues":[67],"Research":[69],"Advertising),":[71],"while":[72],"second":[74],"added":[76],"a":[77],"variety":[78],"other":[80],"sources":[81],"scholarship.":[84],"A":[85],"comprehensive":[86],"picture":[87],"is":[91],"developed":[92],"suggestions":[94],"discipline":[97],"provided.":[99]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":3}],"updated_date":"2026-08-15T07:11:24.734988","created_date":"2016-06-24T00:00:00"}
