{"id":"https://openalex.org/W2075933262","doi":"https://doi.org/10.1016/s0969-6989(97)00039-8","title":"Brand equity and retailer acceptance of brand extensions","display_name":"Brand equity and retailer acceptance of brand extensions","publication_year":1999,"publication_date":"1999-01-01","ids":{"openalex":"https://openalex.org/W2075933262","doi":"https://doi.org/10.1016/s0969-6989(97)00039-8","mag":"2075933262"},"language":"en","primary_location":{"id":"doi:10.1016/s0969-6989(97)00039-8","doi":"https://doi.org/10.1016/s0969-6989(97)00039-8","is_oa":false,"landing_page_url":"https://doi.org/10.1016/s0969-6989(97)00039-8","pdf_url":null,"source":{"id":"https://openalex.org/S25235501","display_name":"Journal of Retailing and Consumer Services","issn_l":"0969-6989","issn":["0969-6989","1873-1384"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Retailing and Consumer Services","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5016451595","display_name":"Colleen Collins\u2010Dodd","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I18014758","display_name":"Simon Fraser University","ror":"https://ror.org/0213rcc28","country_code":"CA","type":"education","lineage":["https://openalex.org/I18014758"]}],"countries":["CA"],"is_corresponding":false,"raw_author_name":"Colleen Collins-Dodd","raw_affiliation_strings":["Assistant Professor in the Faculty of Business Administration, Simon Fraser University, Burnaby, British Columbia, Canada V5A 1S6"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Assistant Professor in the Faculty of Business Administration, Simon Fraser University, Burnaby, British Columbia, Canada V5A 1S6","institution_ids":["https://openalex.org/I18014758"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5073251863","display_name":"Jordan J. Louviere","orcid":"https://orcid.org/0000-0001-7688-164X","observed_orcids":["https://orcid.org/0000-0001-7688-164X"]},"institutions":[{"id":"https://openalex.org/I129604602","display_name":"The University of Sydney","ror":"https://ror.org/0384j8v12","country_code":"AU","type":"education","lineage":["https://openalex.org/I129604602"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Jordan J Louviere","raw_affiliation_strings":["Professor and Foundation Chair, Department of Marketing, Faculty of Economics, University of Sydney, Newtown, New South Wales, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Professor and Foundation Chair, Department of Marketing, Faculty of Economics, University of Sydney, Newtown, New South Wales, Australia","institution_ids":["https://openalex.org/I129604602"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":4510,"currency":"USD","value_usd":4510},"apc_paid":null,"fwci":5.5398,"has_fulltext":false,"cited_by_count":67,"citation_normalized_percentile":{"value":0.95524096,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"6","issue":"1","first_page":"1","last_page":"13"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9648000001907349,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9648000001907349,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.026599999517202377,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.002899999963119626,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-equity","display_name":"brand equity","score":0.9990000128746033},{"id":"https://openalex.org/keywords/brand-extension","display_name":"brand extension","score":0.9950000047683716},{"id":"https://openalex.org/keywords/brand-names","display_name":"brand names","score":0.3240000009536743},{"id":"https://openalex.org/keywords/consumer-advertising","display_name":"consumer advertising","score":0.7590000033378601},{"id":"https://openalex.org/keywords/wholesale-prices","display_name":"wholesale prices","score":0.9639999866485596},{"id":"https://openalex.org/keywords/marketing-mix","display_name":"marketing mix","score":0.6129999756813049},{"id":"https://openalex.org/keywords/competitive-behavior","display_name":"competitive behavior","score":0.33500000834465027}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7635636329650879},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.7479961514472961},{"id":"https://openalex.org/C127576917","wikidata":"https://www.wikidata.org/wiki/Q624630","display_name":"Competitor analysis","level":2,"score":0.633838415145874},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6254246830940247},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5796067714691162},{"id":"https://openalex.org/C109168655","wikidata":"https://www.wikidata.org/wiki/Q242988","display_name":"Liberian dollar","level":2,"score":0.5595678687095642},{"id":"https://openalex.org/C2779820595","wikidata":"https://www.wikidata.org/wiki/Q798505","display_name":"Listing (finance)","level":2,"score":0.5261880159378052},{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.465632826089859},{"id":"https://openalex.org/C2779268580","wikidata":"https://www.wikidata.org/wiki/Q3447087","display_name":"Allowance (engineering)","level":2,"score":0.45010679960250854},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.4470425248146057},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.43611377477645874},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.18186691403388977},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.06679427623748779},{"id":"https://openalex.org/C21547014","wikidata":"https://www.wikidata.org/wiki/Q1423657","display_name":"Operations management","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1016/s0969-6989(97)00039-8","doi":"https://doi.org/10.1016/s0969-6989(97)00039-8","is_oa":false,"landing_page_url":"https://doi.org/10.1016/s0969-6989(97)00039-8","pdf_url":null,"source":{"id":"https://openalex.org/S25235501","display_name":"Journal of Retailing and Consumer Services","issn_l":"0969-6989","issn":["0969-6989","1873-1384"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Retailing and Consumer Services","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320319946","display_name":"University of Alberta","ror":"https://ror.org/0160cpw27"},{"id":"https://openalex.org/F4320322551","display_name":"Simon Fraser University","ror":"https://ror.org/0213rcc28"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W108029477","https://openalex.org/W2064364587","https://openalex.org/W2066560646","https://openalex.org/W2767851413","https://openalex.org/W2594109120","https://openalex.org/W3004876179","https://openalex.org/W2490602488","https://openalex.org/W1997822264","https://openalex.org/W2003264394","https://openalex.org/W4233133297"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":5},{"year":2018,"cited_by_count":3},{"year":2016,"cited_by_count":3},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":10},{"year":2012,"cited_by_count":6}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-06-24T00:00:00"}
