{"id":"https://openalex.org/W2075914756","doi":"https://doi.org/10.1108/eum0000000001512","title":"The International Dimension of Branding: Strategic Considerations and Decisions","display_name":"The International Dimension of Branding: Strategic Considerations and Decisions","publication_year":1989,"publication_date":"1989-03-01","ids":{"openalex":"https://openalex.org/W2075914756","doi":"https://doi.org/10.1108/eum0000000001512","mag":"2075914756"},"language":"en","primary_location":{"id":"doi:10.1108/eum0000000001512","doi":"https://doi.org/10.1108/eum0000000001512","is_oa":false,"landing_page_url":"https://doi.org/10.1108/eum0000000001512","pdf_url":null,"source":{"id":"https://openalex.org/S35673206","display_name":"International Marketing Review","issn_l":"0265-1335","issn":["0265-1335","1758-6763"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Marketing Review","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5047532655","display_name":"Sak Onkvisit","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sak Onkvisit","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5018664721","display_name":"John J. Shaw","orcid":"https://orcid.org/0000-0002-5420-061X","observed_orcids":["https://orcid.org/0000-0002-5420-061X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"John J. Shaw","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.1446,"has_fulltext":false,"cited_by_count":71,"citation_normalized_percentile":{"value":0.91912351,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"6","issue":"3","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5131999850273132,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5131999850273132,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.23680000007152557,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13842","display_name":"Intellectual Property Law","score":0.13490000367164612,"subfield":{"id":"https://openalex.org/subfields/3308","display_name":"Law"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-internationalization","display_name":"brand internationalization","score":0.9490000009536743},{"id":"https://openalex.org/keywords/brand-strategy","display_name":"brand strategy","score":0.7549999952316284},{"id":"https://openalex.org/keywords/private-labels","display_name":"private labels","score":0.9160000085830688},{"id":"https://openalex.org/keywords/trademark-law","display_name":"trademark law","score":0.8299999833106995}],"concepts":[{"id":"https://openalex.org/C2779027411","wikidata":"https://www.wikidata.org/wiki/Q167270","display_name":"Trademark","level":2,"score":0.7688426971435547},{"id":"https://openalex.org/C33676613","wikidata":"https://www.wikidata.org/wiki/Q13415176","display_name":"Dimension (graph theory)","level":2,"score":0.6894906163215637},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6818674802780151},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.680380642414093},{"id":"https://openalex.org/C2985989394","wikidata":"https://www.wikidata.org/wiki/Q2746910","display_name":"International marketing","level":2,"score":0.6551218628883362},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6107355356216431},{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.60870760679245},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5550909042358398},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.5072559714317322},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.4972839653491974},{"id":"https://openalex.org/C2994343996","wikidata":"https://www.wikidata.org/wiki/Q2746910","display_name":"International market","level":2,"score":0.41634097695350647},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.17414209246635437},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.15751373767852783},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/eum0000000001512","doi":"https://doi.org/10.1108/eum0000000001512","is_oa":false,"landing_page_url":"https://doi.org/10.1108/eum0000000001512","pdf_url":null,"source":{"id":"https://openalex.org/S35673206","display_name":"International Marketing Review","issn_l":"0265-1335","issn":["0265-1335","1758-6763"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Marketing Review","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":7,"referenced_works":["https://openalex.org/W1517701247","https://openalex.org/W1968960232","https://openalex.org/W3109482897","https://openalex.org/W4235078838","https://openalex.org/W4245903605","https://openalex.org/W4256566621","https://openalex.org/W4297081765"],"related_works":["https://openalex.org/W4248006648","https://openalex.org/W312983273","https://openalex.org/W2343147247","https://openalex.org/W7055110414","https://openalex.org/W7159956104","https://openalex.org/W1973261750","https://openalex.org/W2804915871","https://openalex.org/W7135499121","https://openalex.org/W593508935","https://openalex.org/W1969063134"],"abstract_inverted_index":{"This":[0],"article":[1],"examines":[2],"the":[3,19,23,57],"strategic,":[4],"legal,":[5],"and":[6,25,42],"research":[7],"implications":[8],"of":[9,18,27,49,62],"trademark":[10],"decisions":[11],"in":[12,56,60],"an":[13],"international":[14,50],"context.":[15],"The":[16,46],"focus":[17],"investigation":[20],"is":[21,65],"on":[22],"strengths":[24],"limitations":[26],"each":[28],"branding":[29],"strategy":[30],"(e.g.,":[31],"brandless":[32],"product,":[33],"private":[34],"brand,":[35],"multiple":[36,43],"brands":[37],"for":[38],"a":[39,52],"single":[40],"market":[41],"markets":[44],"etc.).":[45],"legal":[47],"dimension":[48],"branding,":[51],"topic":[53],"usually":[54],"ignored":[55],"marketing":[58],"literature":[59],"spite":[61],"its":[63],"significance,":[64],"also":[66],"covered.":[67]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2022,"cited_by_count":3},{"year":2019,"cited_by_count":5},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":4},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":4},{"year":2013,"cited_by_count":7}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}