{"id":"https://openalex.org/W2074589395","doi":"https://doi.org/10.1002/he.365","title":"Institutional brand personality and advertisements during televised games","display_name":"Institutional brand personality and advertisements during televised games","publication_year":2009,"publication_date":"2009-12-01","ids":{"openalex":"https://openalex.org/W2074589395","doi":"https://doi.org/10.1002/he.365","mag":"2074589395"},"language":"en","primary_location":{"id":"doi:10.1002/he.365","doi":"https://doi.org/10.1002/he.365","is_oa":false,"landing_page_url":"https://doi.org/10.1002/he.365","pdf_url":null,"source":{"id":"https://openalex.org/S86455573","display_name":"New Directions for Higher Education","issn_l":"0271-0560","issn":["0271-0560","1536-0741"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"New Directions for Higher Education","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101756209","display_name":"Michael S. Harris","orcid":"https://orcid.org/0000-0002-4341-927X","observed_orcids":["https://orcid.org/0000-0002-4341-927X"]},"institutions":[{"id":"https://openalex.org/I17301866","display_name":"University of Alabama","ror":"https://ror.org/03xrrjk67","country_code":"US","type":"education","lineage":["https://openalex.org/I17301866"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Michael S. Harris","raw_affiliation_strings":["College of Education, University of Alabama"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Education, University of Alabama","institution_ids":["https://openalex.org/I17301866"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5101756209"],"corresponding_institution_ids":["https://openalex.org/I17301866"],"apc_list":{"value":3140,"currency":"USD","value_usd":3140},"apc_paid":null,"fwci":0.9907,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.88814799,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"2009","issue":"148","first_page":"23","last_page":"33"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9398999810218811,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9398999810218811,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0357000008225441,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.014700000174343586,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-advertising","display_name":"brand advertising","score":0.49799999594688416},{"id":"https://openalex.org/keywords/college-athletics","display_name":"college athletics","score":0.5189999938011169},{"id":"https://openalex.org/keywords/sports-broadcasting","display_name":"sports broadcasting","score":0.42500001192092896},{"id":"https://openalex.org/keywords/brand-identity","display_name":"brand identity","score":0.4269999861717224},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.46000000834465027}],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.8250107169151306},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7314804196357727},{"id":"https://openalex.org/C120912362","wikidata":"https://www.wikidata.org/wiki/Q136822","display_name":"Higher education","level":2,"score":0.5922970175743103},{"id":"https://openalex.org/C187288502","wikidata":"https://www.wikidata.org/wiki/Q641118","display_name":"Personality","level":2,"score":0.5743119716644287},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5509629249572754},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.48172715306282043},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.45558083057403564},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.42310604453086853},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.30523866415023804},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.1276470422744751},{"id":"https://openalex.org/C50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1002/he.365","doi":"https://doi.org/10.1002/he.365","is_oa":false,"landing_page_url":"https://doi.org/10.1002/he.365","pdf_url":null,"source":{"id":"https://openalex.org/S86455573","display_name":"New Directions for Higher Education","issn_l":"0271-0560","issn":["0271-0560","1536-0741"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"New Directions for Higher Education","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":45,"referenced_works":["https://openalex.org/W201578715","https://openalex.org/W1519112172","https://openalex.org/W1592205665","https://openalex.org/W1592772112","https://openalex.org/W1967421495","https://openalex.org/W1974181562","https://openalex.org/W1975662952","https://openalex.org/W1977148772","https://openalex.org/W1980959871","https://openalex.org/W1981065418","https://openalex.org/W1993663609","https://openalex.org/W2004452297","https://openalex.org/W2022604014","https://openalex.org/W2033620413","https://openalex.org/W2034535611","https://openalex.org/W2049779698","https://openalex.org/W2050494128","https://openalex.org/W2053554282","https://openalex.org/W2057023064","https://openalex.org/W2067998661","https://openalex.org/W2072224876","https://openalex.org/W2078366187","https://openalex.org/W2078524654","https://openalex.org/W2087360911","https://openalex.org/W2090583190","https://openalex.org/W2101460989","https://openalex.org/W2113136459","https://openalex.org/W2118830242","https://openalex.org/W2133097978","https://openalex.org/W2264976432","https://openalex.org/W2266639535","https://openalex.org/W2320672278","https://openalex.org/W2609196667","https://openalex.org/W2801002940","https://openalex.org/W2890500068","https://openalex.org/W2915194739","https://openalex.org/W2954694796","https://openalex.org/W3089263621","https://openalex.org/W3121590070","https://openalex.org/W3123282572","https://openalex.org/W3125623877","https://openalex.org/W4254911892","https://openalex.org/W4312571095","https://openalex.org/W4319588060","https://openalex.org/W4380764040"],"related_works":["https://openalex.org/W7027244126","https://openalex.org/W1985056799","https://openalex.org/W6926410684","https://openalex.org/W4412452026","https://openalex.org/W4205678185","https://openalex.org/W2597872839","https://openalex.org/W7106604605","https://openalex.org/W2312447321","https://openalex.org/W7026375694","https://openalex.org/W207610137"],"abstract_inverted_index":{"Abstract":[0],"Brands":[1],"underscore":[2],"what":[3],"is":[4],"distinctive":[5],"and":[6],"notable":[7],"about":[8],"institutions,":[9],"important":[10],"in":[11,17],"the":[12],"minds":[13],"of":[14],"consumers":[15],"interested":[16],"purchasing":[18],"something":[19],"more":[20],"than":[21],"just":[22],"a":[23],"generic":[24],"product.":[25]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}