{"id":"https://openalex.org/W2074200489","doi":"https://doi.org/10.1080/00913367.1983.10672826","title":"An Experimental Investigation of the Documentation of Advertising Claims","display_name":"An Experimental Investigation of the Documentation of Advertising Claims","publication_year":1983,"publication_date":"1983-03-01","ids":{"openalex":"https://openalex.org/W2074200489","doi":"https://doi.org/10.1080/00913367.1983.10672826","mag":"2074200489"},"language":"en","primary_location":{"id":"doi:10.1080/00913367.1983.10672826","doi":"https://doi.org/10.1080/00913367.1983.10672826","is_oa":false,"landing_page_url":"https://doi.org/10.1080/00913367.1983.10672826","pdf_url":null,"source":{"id":"https://openalex.org/S103311983","display_name":"Journal of Advertising","issn_l":"0091-3367","issn":["0091-3367","1557-7805"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5015055396","display_name":"Mary Jane Sheffet","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Mary Jane Sheffet","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5015055396"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.792,"has_fulltext":false,"cited_by_count":35,"citation_normalized_percentile":{"value":0.86745407,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"12","issue":"1","first_page":"19","last_page":"29"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7437000274658203,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7437000274658203,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.06870000064373016,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.03959999978542328,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising-claims","display_name":"advertising claims","score":0.7480000257492065},{"id":"https://openalex.org/keywords/claim-substantiation","display_name":"claim substantiation","score":0.7369999885559082},{"id":"https://openalex.org/keywords/brand-attitude","display_name":"brand attitude","score":0.7820000052452087},{"id":"https://openalex.org/keywords/consumer-involvement","display_name":"consumer involvement","score":0.7059999704360962},{"id":"https://openalex.org/keywords/advertising-regulation","display_name":"advertising regulation","score":0.40299999713897705}],"concepts":[{"id":"https://openalex.org/C2779513410","wikidata":"https://www.wikidata.org/wiki/Q25351567","display_name":"Credence","level":2,"score":0.8887659907341003},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.8403710126876831},{"id":"https://openalex.org/C56666940","wikidata":"https://www.wikidata.org/wiki/Q788790","display_name":"Documentation","level":2,"score":0.8148189783096313},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6205425262451172},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.559423565864563},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5379363298416138},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4260440766811371},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.32186266779899597},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.09650593996047974},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.057266801595687866},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/00913367.1983.10672826","doi":"https://doi.org/10.1080/00913367.1983.10672826","is_oa":false,"landing_page_url":"https://doi.org/10.1080/00913367.1983.10672826","pdf_url":null,"source":{"id":"https://openalex.org/S103311983","display_name":"Journal of Advertising","issn_l":"0091-3367","issn":["0091-3367","1557-7805"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":22,"referenced_works":["https://openalex.org/W12802705","https://openalex.org/W131877270","https://openalex.org/W198259661","https://openalex.org/W1506398395","https://openalex.org/W1617165864","https://openalex.org/W1972557675","https://openalex.org/W2046279784","https://openalex.org/W2060645997","https://openalex.org/W2064062304","https://openalex.org/W2069736034","https://openalex.org/W2086888884","https://openalex.org/W2102598266","https://openalex.org/W2111883617","https://openalex.org/W2314858779","https://openalex.org/W2314940117","https://openalex.org/W2320395239","https://openalex.org/W2324873529","https://openalex.org/W2325309782","https://openalex.org/W2331317414","https://openalex.org/W2410254633","https://openalex.org/W2899058880","https://openalex.org/W4253428016"],"related_works":["https://openalex.org/W2319330465","https://openalex.org/W1586617253","https://openalex.org/W2096242889","https://openalex.org/W2014512361","https://openalex.org/W2071560642","https://openalex.org/W2025435177","https://openalex.org/W2082246893","https://openalex.org/W1984755813","https://openalex.org/W2320395239","https://openalex.org/W7169590631"],"abstract_inverted_index":{"The":[0],"FTC's":[1],"Advertising":[2],"Substantiation":[3],"Program":[4],"requires":[5],"manufacturers,":[6],"when":[7],"demanded,":[8],"to":[9,47],"submit":[10],"data":[11,31],"substantiating":[12,30],"advertised":[13,60,96],"product":[14],"performance":[15],"claims.":[16,165],"One":[17],"question":[18],"an":[19,59,68],"advertising":[20],"manager":[21],"might":[22],"ask":[23],"is":[24],"whether":[25,49],"the":[26,50,53,104,108,119,138,142,150],"disclosure":[27,51,105,145],"of":[28,52,55,78,95,103,112,118,144,146,164],"such":[29],"about":[32],"a":[33],"brand":[34],"would":[35,62],"impact":[36],"on":[37],"consumers'":[38],"attitudes":[39,82,124,157],"toward":[40,83,130],"that":[41,122,155],"brand.":[42],"This":[43],"research":[44],"was":[45,153],"designed":[46],"test":[48,56],"existence":[54],"results":[57],"documenting":[58],"claim":[61,97],"be":[63],"valued":[64],"by":[65],"subjects":[66],"in":[67,141],"experimental":[69],"setting.":[70],"Subjects":[71],"were":[72,86,92,125],"shown":[73],"advertisements":[74,131],"for":[75,161],"fictitious":[76],"brands":[77,85],"products":[79],"and":[80,100,110],"their":[81],"those":[84],"then":[87],"measured.":[88],"Three":[89],"independent":[90],"variables":[91],"manipulated:":[93],"type":[94],"(experience,":[98],"search":[99],"credence),":[101],"source":[102],"(FTC":[106],"or":[107,115],"manufacturer),":[109],"level":[111],"involvement":[113],"(high":[114],"low).":[116],"Results":[117],"study":[120],"indicate":[121],"subjects'":[123,156],"not":[126],"significantly":[127],"more":[128,159],"favorable":[129,160],"disclosed":[132],"as":[133],"having":[134],"documentation":[135,147],"available":[136,148],"from":[137,149],"FTC":[139],"but":[140],"case":[143],"manufacturer":[151],"there":[152],"evidence":[154],"became":[158],"some":[162],"types":[163]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":3},{"year":2012,"cited_by_count":2}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}