{"id":"https://openalex.org/W2074077164","doi":"https://doi.org/10.1080/0267257x.1997.9964473","title":"The measurement and utility of brand price elasticities","display_name":"The measurement and utility of brand price elasticities","publication_year":1997,"publication_date":"1997-05-01","ids":{"openalex":"https://openalex.org/W2074077164","doi":"https://doi.org/10.1080/0267257x.1997.9964473","mag":"2074077164"},"language":"en","primary_location":{"id":"doi:10.1080/0267257x.1997.9964473","doi":"https://doi.org/10.1080/0267257x.1997.9964473","is_oa":false,"landing_page_url":"https://doi.org/10.1080/0267257x.1997.9964473","pdf_url":null,"source":{"id":"https://openalex.org/S14291815","display_name":"Journal of Marketing Management","issn_l":"0267-257X","issn":["0267-257X","1472-1376"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5102363746","display_name":"Will Hamilton","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210115792","display_name":"Interpublic Group (United States)","ror":"https://ror.org/02851yv23","country_code":"US","type":"company","lineage":["https://openalex.org/I4210115792"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Will Hamilton","raw_affiliation_strings":["McCann\u2010Erickson, London"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"McCann\u2010Erickson, London","institution_ids":["https://openalex.org/I4210115792"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5064497827","display_name":"Robert East","orcid":"https://orcid.org/0000-0001-8671-9478","observed_orcids":["https://orcid.org/0000-0001-8671-9478"]},"institutions":[{"id":"https://openalex.org/I205051169","display_name":"Kingston University London","ror":"https://ror.org/05bbqza97","country_code":"GB","type":"education","lineage":["https://openalex.org/I205051169"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Robert East","raw_affiliation_strings":["Kingston Business School, Kingston University, Kingston, KT27LB, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Kingston Business School, Kingston University, Kingston, KT27LB, UK","institution_ids":["https://openalex.org/I205051169"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5075480787","display_name":"Stavros P. Kalafatis","orcid":"https://orcid.org/0000-0002-7543-2479","observed_orcids":["https://orcid.org/0000-0002-7543-2479"]},"institutions":[{"id":"https://openalex.org/I205051169","display_name":"Kingston University London","ror":"https://ror.org/05bbqza97","country_code":"GB","type":"education","lineage":["https://openalex.org/I205051169"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Stavros Kalafatis","raw_affiliation_strings":["Kingston Business School, Kingston University, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Kingston Business School, Kingston University, UK","institution_ids":["https://openalex.org/I205051169"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.45153749,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":94},"biblio":{"volume":"13","issue":"4","first_page":"285","last_page":"298"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11898","display_name":"Economics of Agriculture and Food Markets","score":0.0,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/price-sensitivity","display_name":"price sensitivity","score":0.8899999856948853},{"id":"https://openalex.org/keywords/field-experiments","display_name":"field experiments","score":0.9660000205039978},{"id":"https://openalex.org/keywords/brand-leadership","display_name":"brand leadership","score":0.5529999732971191},{"id":"https://openalex.org/keywords/new-brands","display_name":"new brands","score":0.8730000257492065},{"id":"https://openalex.org/keywords/advertising-expenditure","display_name":"advertising expenditure","score":0.7940000295639038},{"id":"https://openalex.org/keywords/product-categories","display_name":"product categories","score":0.44200000166893005},{"id":"https://openalex.org/keywords/consumer-demand","display_name":"consumer demand","score":0.33000001311302185}],"concepts":[{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.666079044342041},{"id":"https://openalex.org/C152877465","wikidata":"https://www.wikidata.org/wiki/Q208042","display_name":"Regression analysis","level":2,"score":0.6217544078826904},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.6000382304191589},{"id":"https://openalex.org/C121854251","wikidata":"https://www.wikidata.org/wiki/Q62932","display_name":"Elasticity (physics)","level":2,"score":0.5660096406936646},{"id":"https://openalex.org/C51355593","wikidata":"https://www.wikidata.org/wiki/Q3194154","display_name":"Price elasticity of demand","level":2,"score":0.525425910949707},{"id":"https://openalex.org/C24851441","wikidata":"https://www.wikidata.org/wiki/Q4113687","display_name":"Seemingly unrelated regressions","level":2,"score":0.44428104162216187},{"id":"https://openalex.org/C83546350","wikidata":"https://www.wikidata.org/wiki/Q1139051","display_name":"Regression","level":2,"score":0.4305607080459595},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.27356475591659546},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.21376818418502808},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.18523314595222473},{"id":"https://openalex.org/C192562407","wikidata":"https://www.wikidata.org/wiki/Q228736","display_name":"Materials science","level":0,"score":0.0},{"id":"https://openalex.org/C159985019","wikidata":"https://www.wikidata.org/wiki/Q181790","display_name":"Composite material","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1080/0267257x.1997.9964473","doi":"https://doi.org/10.1080/0267257x.1997.9964473","is_oa":false,"landing_page_url":"https://doi.org/10.1080/0267257x.1997.9964473","pdf_url":null,"source":{"id":"https://openalex.org/S14291815","display_name":"Journal of Marketing Management","issn_l":"0267-257X","issn":["0267-257X","1472-1376"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Management","raw_type":"journal-article"},{"id":"pmh:oai:eprints.kingston.ac.uk:3392","doi":null,"is_oa":false,"landing_page_url":"http://eprints.kingston.ac.uk/id/eprint/3392/","pdf_url":null,"source":{"id":"https://openalex.org/S4306400991","display_name":"Research Repository (Kingston University London)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I2801636071","host_organization_name":"Kingston Hospital NHS Trust","host_organization_lineage":["https://openalex.org/I2801636071"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":33,"referenced_works":["https://openalex.org/W625263158","https://openalex.org/W1978456527","https://openalex.org/W2003350772","https://openalex.org/W2006445332","https://openalex.org/W2007831764","https://openalex.org/W2027524395","https://openalex.org/W2051087778","https://openalex.org/W2058218386","https://openalex.org/W2059761071","https://openalex.org/W2063788156","https://openalex.org/W2071649219","https://openalex.org/W2072145535","https://openalex.org/W2075369688","https://openalex.org/W2083329137","https://openalex.org/W2084386739","https://openalex.org/W2092507447","https://openalex.org/W2098944378","https://openalex.org/W2111616856","https://openalex.org/W2116989130","https://openalex.org/W2134652466","https://openalex.org/W2325533188","https://openalex.org/W2327651018","https://openalex.org/W2327795643","https://openalex.org/W2334548368","https://openalex.org/W2396750551","https://openalex.org/W2590625655","https://openalex.org/W2768548915","https://openalex.org/W3124123533","https://openalex.org/W3124801109","https://openalex.org/W4213183334","https://openalex.org/W4245544018","https://openalex.org/W4253326638","https://openalex.org/W4297081765"],"related_works":["https://openalex.org/W2109904072","https://openalex.org/W1973289953","https://openalex.org/W4391163506","https://openalex.org/W2142975212","https://openalex.org/W2100582856","https://openalex.org/W2058218386","https://openalex.org/W2027524395","https://openalex.org/W1978456527","https://openalex.org/W1493447218","https://openalex.org/W2259446806"],"abstract_inverted_index":{"The":[0,50,84],"price":[1,51,89,109,120],"elasticities":[2,29,52],"of":[3,10,36,53],"brands":[4,57],"have":[5],"been":[6],"measured":[7],"by":[8,63],"analysis":[9],"store\u2010level":[11],"data,":[12],"field":[13],"experiments":[14],"and":[15,22,72,99],"regression":[16,77],"analysis.":[17],"These":[18],"methods":[19],"are":[20,26,41,46],"reviewed":[21],"the":[23,54],"main":[24],"findings":[25],"reported.":[27],"Price":[28],"vary":[30],"in":[31,58],"response":[32],"to":[33,48,68,80,108],"a":[34],"variety":[35],"market":[37],"conditions":[38],"but":[39],"there":[40],"also":[42,86],"product\u2010specific":[43],"factors":[44],"that":[45],"related":[47],"elasticity.":[49],"leading":[55],"five":[56],"100":[59],"categories":[60],"were":[61,66,74,104],"established":[62],"regression.":[64],"Elasticities":[65],"found":[67],"be":[69],"widely":[70],"spread":[71],"19%":[73],"positive.":[75],"Stronger":[76],"estimates":[78],"tended":[79],"produce":[81],"higher":[82,114],"elasticities.":[83],"study":[85],"revealed:":[87],"greater":[88],"elasticity":[90],"magnitudes":[91],"for":[92],"new":[93],"brands;":[94,101,113],"no":[95],"difference":[96],"between":[97],"growing":[98],"declining":[100],"brand":[102],"leaders":[103],"slightly":[105],"less":[106],"sensitive":[107],"changes":[110],"than":[111],"other":[112],"adspend":[115],"was":[116],"associated":[117],"with":[118],"lower":[119],"sensitivity.":[121]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
