{"id":"https://openalex.org/W2071737339","doi":"https://doi.org/10.1007/bf02729449","title":"Societal Marketing: A Strategic View of the Marketing Mix in the 1970's","display_name":"Societal Marketing: A Strategic View of the Marketing Mix in the 1970's","publication_year":1974,"publication_date":"1974-01-01","ids":{"openalex":"https://openalex.org/W2071737339","doi":"https://doi.org/10.1007/bf02729449","mag":"2071737339"},"language":"en","primary_location":{"id":"doi:10.1007/bf02729449","doi":"https://doi.org/10.1007/bf02729449","is_oa":false,"landing_page_url":"https://doi.org/10.1007/bf02729449","pdf_url":null,"source":{"id":"https://openalex.org/S92522684","display_name":"Journal of the Academy of Marketing Science","issn_l":"0092-0703","issn":["0092-0703","1552-7824"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1","fnege-3","ft50","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of the Academy of Marketing Science","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5084552596","display_name":"Adel I. El\u2010Ansary","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I121820613","display_name":"Louisiana State University","ror":"https://ror.org/05ect4e57","country_code":"US","type":"education","lineage":["https://openalex.org/I121820613"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Adel I. El Ansary","raw_affiliation_strings":["Louisiana State University, Baton Rouge"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Louisiana State University, Baton Rouge","institution_ids":["https://openalex.org/I121820613"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5084552596"],"corresponding_institution_ids":["https://openalex.org/I121820613"],"apc_list":{"value":4790,"currency":"USD","value_usd":4790},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":25,"citation_normalized_percentile":{"value":0.23154362,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"2","issue":"1-4","first_page":"553","last_page":"566"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.861299991607666,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.861299991607666,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.040699999779462814,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.02710000053048134,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/societal-marketing","display_name":"societal marketing","score":0.996999979019165},{"id":"https://openalex.org/keywords/marketing-mix","display_name":"marketing mix","score":0.9909999966621399},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.7239999771118164},{"id":"https://openalex.org/keywords/marketing-environment","display_name":"marketing environment","score":0.6690000295639038}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7909500598907471},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.759326159954071},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6243510246276855},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.5906032919883728},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.5690749883651733},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.5237614512443542},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.4504188895225525},{"id":"https://openalex.org/C15306905","wikidata":"https://www.wikidata.org/wiki/Q6770925","display_name":"Marketing science","level":4,"score":0.43705326318740845},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.37911099195480347}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/bf02729449","doi":"https://doi.org/10.1007/bf02729449","is_oa":false,"landing_page_url":"https://doi.org/10.1007/bf02729449","pdf_url":null,"source":{"id":"https://openalex.org/S92522684","display_name":"Journal of the Academy of Marketing Science","issn_l":"0092-0703","issn":["0092-0703","1552-7824"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1","fnege-3","ft50","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of the Academy of Marketing Science","raw_type":"journal-article"},{"id":"doi:10.1177/009207037400200139","doi":"https://doi.org/10.1177/009207037400200139","is_oa":false,"landing_page_url":"https://doi.org/10.1177/009207037400200139","pdf_url":null,"source":{"id":"https://openalex.org/S92522684","display_name":"Journal of the Academy of Marketing Science","issn_l":"0092-0703","issn":["0092-0703","1552-7824"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1","fnege-3","ft50","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of the Academy of Marketing Science","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":9,"referenced_works":["https://openalex.org/W1526237341","https://openalex.org/W1980492465","https://openalex.org/W2092354295","https://openalex.org/W2319341395","https://openalex.org/W2325100087","https://openalex.org/W2329074135","https://openalex.org/W2330527866","https://openalex.org/W2332241580","https://openalex.org/W2335010818"],"related_works":["https://openalex.org/W2330678628","https://openalex.org/W631781434","https://openalex.org/W2077650866","https://openalex.org/W6986373252","https://openalex.org/W2528417587","https://openalex.org/W2199028262","https://openalex.org/W1518780986","https://openalex.org/W2791418716","https://openalex.org/W2362692967","https://openalex.org/W4256039799"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":4},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
