{"id":"https://openalex.org/W2071278491","doi":"https://doi.org/10.1080/00913367.1985.10672966","title":"The Effect of Repetition on Humor in a Radio Advertising Study","display_name":"The Effect of Repetition on Humor in a Radio Advertising Study","publication_year":1985,"publication_date":"1985-12-01","ids":{"openalex":"https://openalex.org/W2071278491","doi":"https://doi.org/10.1080/00913367.1985.10672966","mag":"2071278491"},"language":"en","primary_location":{"id":"doi:10.1080/00913367.1985.10672966","doi":"https://doi.org/10.1080/00913367.1985.10672966","is_oa":false,"landing_page_url":"https://doi.org/10.1080/00913367.1985.10672966","pdf_url":null,"source":{"id":"https://openalex.org/S103311983","display_name":"Journal of Advertising","issn_l":"0091-3367","issn":["0091-3367","1557-7805"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5010787760","display_name":"Betsy DuBois Gelb","orcid":"https://orcid.org/0000-0003-0489-485X","observed_orcids":["https://orcid.org/0000-0003-0489-485X"]},"institutions":[{"id":"https://openalex.org/I44461941","display_name":"University of Houston","ror":"https://ror.org/048sx0r50","country_code":"US","type":"education","lineage":["https://openalex.org/I44461941"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Betsy D. Gelb","raw_affiliation_strings":["U Houston"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"U Houston","institution_ids":["https://openalex.org/I44461941"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5063494637","display_name":"George M. Zinkhan","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"George M. Zinkhan","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.6519,"has_fulltext":false,"cited_by_count":55,"citation_normalized_percentile":{"value":0.74219345,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"14","issue":"4","first_page":"13","last_page":"68"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11795","display_name":"Humor Studies and Applications","score":0.9574999809265137,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11795","display_name":"Humor Studies and Applications","score":0.9574999809265137,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.029100000858306885,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.007000000216066837,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/humor","display_name":"humor","score":0.6209999918937683},{"id":"https://openalex.org/keywords/repetition","display_name":"repetition","score":0.7260000109672546},{"id":"https://openalex.org/keywords/radio-advertising","display_name":"radio advertising","score":0.953000009059906},{"id":"https://openalex.org/keywords/perceived-humor","display_name":"perceived humor","score":0.7730000019073486},{"id":"https://openalex.org/keywords/advertising-creativity","display_name":"advertising creativity","score":0.460999995470047},{"id":"https://openalex.org/keywords/advertising-effectiveness","display_name":"advertising effectiveness","score":0.3440000116825104}],"concepts":[{"id":"https://openalex.org/C2776141515","wikidata":"https://www.wikidata.org/wiki/Q1274479","display_name":"Repetition (rhetorical device)","level":2,"score":0.8583945035934448},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7820814847946167},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6414539813995361},{"id":"https://openalex.org/C2994427434","wikidata":"https://www.wikidata.org/wiki/Q35874","display_name":"Sense of humor","level":2,"score":0.41445648670196533},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.32371675968170166},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.12553590536117554},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.07901313900947571},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/00913367.1985.10672966","doi":"https://doi.org/10.1080/00913367.1985.10672966","is_oa":false,"landing_page_url":"https://doi.org/10.1080/00913367.1985.10672966","pdf_url":null,"source":{"id":"https://openalex.org/S103311983","display_name":"Journal of Advertising","issn_l":"0091-3367","issn":["0091-3367","1557-7805"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":15,"referenced_works":["https://openalex.org/W80006774","https://openalex.org/W571989929","https://openalex.org/W1975840618","https://openalex.org/W1978624476","https://openalex.org/W2000212878","https://openalex.org/W2037694567","https://openalex.org/W2056527123","https://openalex.org/W2063617436","https://openalex.org/W2313662134","https://openalex.org/W2314535975","https://openalex.org/W2317865399","https://openalex.org/W2327037956","https://openalex.org/W2327668498","https://openalex.org/W2419627702","https://openalex.org/W2896844617"],"related_works":["https://openalex.org/W2027296619","https://openalex.org/W2057640219","https://openalex.org/W2411596409","https://openalex.org/W2152796808","https://openalex.org/W2056527123","https://openalex.org/W7100787873","https://openalex.org/W2626689511","https://openalex.org/W812663373","https://openalex.org/W2116951516","https://openalex.org/W2410304458"],"abstract_inverted_index":{"There":[0,17],"is":[1,18],"evidence":[2,23],"that":[3,11,24],"humor":[4,29,47,62],"in":[5,30],"a":[6,31,54,59],"commercial":[7,32],"leads":[8],"to":[9],"effects":[10],"are":[12],"desirable":[13],"for":[14],"the":[15,41,51],"advertiser.":[16],"an":[19,25],"absence,":[20],"however,":[21],"of":[22,43,53],"audience":[26],"still":[27],"perceives":[28],"they":[33],"have":[34],"heard":[35],"numerous":[36],"times.":[37],"This":[38],"study":[39],"tests":[40,50],"effect":[42,52],"repetition":[44],"on":[45],"perceived":[46],"and":[48],"also":[49],"new":[55],"creative":[56],"treatment":[57],"as":[58],"tactic":[60],"when":[61],"wears":[63],"out.":[64]},"counts_by_year":[{"year":2024,"cited_by_count":5},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":4},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":5},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":3}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}
