{"id":"https://openalex.org/W2070564437","doi":"https://doi.org/10.1002/cb.156","title":"Effect of brand name on consumers' risk perceptions of online shopping","display_name":"Effect of brand name on consumers' risk perceptions of online shopping","publication_year":2004,"publication_date":"2004-09-01","ids":{"openalex":"https://openalex.org/W2070564437","doi":"https://doi.org/10.1002/cb.156","mag":"2070564437"},"language":"en","primary_location":{"id":"doi:10.1002/cb.156","doi":"https://doi.org/10.1002/cb.156","is_oa":false,"landing_page_url":"https://doi.org/10.1002/cb.156","pdf_url":null,"source":{"id":"https://openalex.org/S41958068","display_name":"Journal of Consumer Behaviour","issn_l":"1472-0817","issn":["1472-0817","1479-1838"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Consumer Behaviour","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5110136921","display_name":"Wen\u2010yeh Huang","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I219193219","display_name":"Purdue University West Lafayette","ror":"https://ror.org/02dqehb95","country_code":"US","type":"education","lineage":["https://openalex.org/I219193219"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Wen\u2010yeh Huang","raw_affiliation_strings":["Wen-yeh Huang: is a PhD candidate in the Department of Consumer Sciences and Retailing at Purdue University. Her research interests focus on various aspects of consumer behaviour and incorporate perspectives from marketing"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Wen-yeh Huang: is a PhD candidate in the Department of Consumer Sciences and Retailing at Purdue University. Her research interests focus on various aspects of consumer behaviour and incorporate perspectives from marketing","institution_ids":["https://openalex.org/I219193219"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5036167115","display_name":"Holly L. Schrank","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I219193219","display_name":"Purdue University West Lafayette","ror":"https://ror.org/02dqehb95","country_code":"US","type":"education","lineage":["https://openalex.org/I219193219"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Holly Schrank","raw_affiliation_strings":["Holly Schrank: is Professor in the Department of Consumer Sciences and Retailing at Purdue University. Her research interests include family business, consumer choice of shopping location, and small business retailing"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Holly Schrank: is Professor in the Department of Consumer Sciences and Retailing at Purdue University. Her research interests include family business, consumer choice of shopping location, and small business retailing","institution_ids":["https://openalex.org/I219193219"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5000997544","display_name":"Alan J. Dubinsky","orcid":"https://orcid.org/0009-0001-7740-5458","observed_orcids":["https://orcid.org/0009-0001-7740-5458"]},"institutions":[{"id":"https://openalex.org/I219193219","display_name":"Purdue University West Lafayette","ror":"https://ror.org/02dqehb95","country_code":"US","type":"education","lineage":["https://openalex.org/I219193219"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Alan J. Dubinsky","raw_affiliation_strings":["Alan J. Dubinsky: is Professor in the Department of Consumer Sciences and Retailing at Purdue University. His research interests include personal selling, sales management, and general marketing","School of Consumer and Family Sciences, Purdue University, Matthews Hall, 812 West State Street, West Lafayette, IN 47907, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Alan J. Dubinsky: is Professor in the Department of Consumer Sciences and Retailing at Purdue University. His research interests include personal selling, sales management, and general marketing","institution_ids":["https://openalex.org/I219193219"]},{"raw_affiliation_string":"School of Consumer and Family Sciences, Purdue University, Matthews Hall, 812 West State Street, West Lafayette, IN 47907, USA","institution_ids":["https://openalex.org/I219193219"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5000997544"],"corresponding_institution_ids":["https://openalex.org/I219193219"],"apc_list":{"value":3350,"currency":"USD","value_usd":3350},"apc_paid":null,"fwci":12.8128,"has_fulltext":false,"cited_by_count":216,"citation_normalized_percentile":{"value":0.98302649,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":93,"max":100},"biblio":{"volume":"4","issue":"1","first_page":"40","last_page":"50"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.7271000146865845,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.7271000146865845,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.10140000283718109,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0575999990105629,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-names","display_name":"brand names","score":0.8899999856948853},{"id":"https://openalex.org/keywords/risk-perception","display_name":"risk perception","score":0.9649999737739563},{"id":"https://openalex.org/keywords/online-shopping","display_name":"online shopping","score":0.996999979019165},{"id":"https://openalex.org/keywords/brand-familiarity","display_name":"brand familiarity","score":0.8579999804496765},{"id":"https://openalex.org/keywords/e-commerce-consumers","display_name":"online consumers","score":0.8740000128746033},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.7110000252723694}],"concepts":[{"id":"https://openalex.org/C163355716","wikidata":"https://www.wikidata.org/wiki/Q2154783","display_name":"Risk perception","level":3,"score":0.7747014164924622},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7588893175125122},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.6843031644821167},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6596024036407471},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5267031788825989},{"id":"https://openalex.org/C147101817","wikidata":"https://www.wikidata.org/wiki/Q13443840","display_name":"Product category","level":3,"score":0.487813264131546},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.46702006459236145},{"id":"https://openalex.org/C2992181568","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand names","level":2,"score":0.46453243494033813},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.4613926410675049},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3796238601207733},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1002/cb.156","doi":"https://doi.org/10.1002/cb.156","is_oa":false,"landing_page_url":"https://doi.org/10.1002/cb.156","pdf_url":null,"source":{"id":"https://openalex.org/S41958068","display_name":"Journal of Consumer Behaviour","issn_l":"1472-0817","issn":["1472-0817","1479-1838"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Consumer Behaviour","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":43,"referenced_works":["https://openalex.org/W195237934","https://openalex.org/W1522222331","https://openalex.org/W1562722146","https://openalex.org/W1603646748","https://openalex.org/W1656424465","https://openalex.org/W1968242447","https://openalex.org/W1968570787","https://openalex.org/W1976494717","https://openalex.org/W1990513740","https://openalex.org/W2009861785","https://openalex.org/W2016586855","https://openalex.org/W2018888731","https://openalex.org/W2022727669","https://openalex.org/W2025398397","https://openalex.org/W2027269823","https://openalex.org/W2035026282","https://openalex.org/W2036286075","https://openalex.org/W2037326931","https://openalex.org/W2047694710","https://openalex.org/W2056298598","https://openalex.org/W2059501504","https://openalex.org/W2059916607","https://openalex.org/W2070011002","https://openalex.org/W2075282088","https://openalex.org/W2076380664","https://openalex.org/W2076803565","https://openalex.org/W2080304133","https://openalex.org/W2086838148","https://openalex.org/W2118451146","https://openalex.org/W2168780725","https://openalex.org/W2310480410","https://openalex.org/W2319064941","https://openalex.org/W2320942705","https://openalex.org/W2328176005","https://openalex.org/W2334317552","https://openalex.org/W2408198878","https://openalex.org/W2412610617","https://openalex.org/W2415603389","https://openalex.org/W2476732026","https://openalex.org/W2736496194","https://openalex.org/W2800868943","https://openalex.org/W2902225836","https://openalex.org/W3110007487"],"related_works":["https://openalex.org/W2061503235","https://openalex.org/W6786089","https://openalex.org/W2139553265","https://openalex.org/W2372014421","https://openalex.org/W2136757509","https://openalex.org/W2800201291","https://openalex.org/W6981040461","https://openalex.org/W3031122310","https://openalex.org/W2368309028","https://openalex.org/W7008771557"],"abstract_inverted_index":{"Abstract":[0],"The":[1],"purpose":[2],"of":[3,25,67],"the":[4,10,23,38,63,79],"present":[5],"study":[6],"was":[7,86],"to":[8,82],"investigate":[9],"relationship":[11],"between":[12,90],"brand":[13,28,42,70,96],"names":[14],"and":[15,48,52,108,112],"consumers'":[16,31,45],"perceived":[17,32,46,75,93,103],"risk.":[18],"Hypotheses":[19],"dealt":[20],"with":[21,40],"whether":[22,37,49],"presence":[24,64],"a":[26,41,68],"product's":[27,69],"name":[29,43,71],"affects":[30,72],"risk":[33,55,94,104],"towards":[34,56],"shopping":[35,57],"online;":[36],"familiarity":[39],"influences":[44],"risk;":[47],"online":[50,58,73,91,99],"shoppers":[51,100],"non\u2010shoppers":[53],"perceive":[54],"differently.":[59],"Results":[60],"indicate":[61],"that":[62,83],"or":[65],"absence":[66],"shoppers'":[74,92],"risk,":[76],"but":[77],"in":[78],"opposite":[80],"direction":[81],"expected.":[84],"There":[85],"no":[87],"significant":[88],"difference":[89],"vis\u2010\u00e0\u2010vis":[95],"familiarity;":[97],"however,":[98],"possessed":[101],"lower":[102],"than":[105],"non\u2010shoppers.":[106],"Implications":[107],"limitations":[109],"are":[110,117],"discussed":[111],"recommendations":[113],"for":[114],"future":[115],"research":[116],"provided.":[118],"Copyright":[119],"\u00a9":[120],"2004":[121],"Henry":[122],"Stewart":[123],"Publications":[124],"Ltd.":[125]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":7},{"year":2023,"cited_by_count":13},{"year":2022,"cited_by_count":15},{"year":2021,"cited_by_count":14},{"year":2020,"cited_by_count":10},{"year":2019,"cited_by_count":18},{"year":2018,"cited_by_count":21},{"year":2017,"cited_by_count":7},{"year":2016,"cited_by_count":6},{"year":2015,"cited_by_count":17},{"year":2014,"cited_by_count":14},{"year":2013,"cited_by_count":6},{"year":2012,"cited_by_count":11}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}
