{"id":"https://openalex.org/W206809912","doi":null,"title":"Marketing Measurement Revolution: C-OAR-SE to Replace Psychometrics","display_name":"Marketing Measurement Revolution: C-OAR-SE to Replace Psychometrics","publication_year":2010,"publication_date":"2010-01-01","ids":{"openalex":"https://openalex.org/W206809912","mag":"206809912"},"language":"en","primary_location":{"id":"pmh:oai:ro.uow.edu.au:commpapers-3148","doi":null,"is_oa":false,"landing_page_url":"https://ro.uow.edu.au/commpapers/2099","pdf_url":null,"source":{"id":"https://openalex.org/S4306400510","display_name":"Research Online (University of Wollongong)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I204824540","host_organization_name":"University of Wollongong","host_organization_lineage":["https://openalex.org/I204824540"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Faculty of Commerce - Papers (Archive)","raw_type":"article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5086689536","display_name":"John R. Rossiter","orcid":"https://orcid.org/0000-0002-0311-6506","observed_orcids":["https://orcid.org/0000-0002-0311-6506"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"John R. Rossiter","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-0311-6506","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5086689536"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.4284,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.68840365,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"66","last_page":"72"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10467","display_name":"Psychometric Methodologies and Testing","score":0.9854000210762024,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10467","display_name":"Psychometric Methodologies and Testing","score":0.9854000210762024,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12926","display_name":"Business Strategies and Management Research","score":0.006300000008195639,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11539","display_name":"Survey Methodology and Nonresponse","score":0.0020000000949949026,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/content-validity","display_name":"content validity","score":0.7250000238418579},{"id":"https://openalex.org/keywords/measurement-design","display_name":"measurement design","score":0.46399998664855957},{"id":"https://openalex.org/keywords/construct-definition","display_name":"construct definition","score":0.6639999747276306},{"id":"https://openalex.org/keywords/scaling","display_name":"scaling","score":0.5270000100135803},{"id":"https://openalex.org/keywords/structural-equation-modeling","display_name":"structural equation modeling","score":0.7580000162124634},{"id":"https://openalex.org/keywords/confirmatory-factor-analysis","display_name":"confirmatory factor analysis","score":0.8370000123977661},{"id":"https://openalex.org/keywords/cronbach-s-alpha","display_name":"Cronbach's alpha","score":0.8999999761581421},{"id":"https://openalex.org/keywords/single-item-measures","display_name":"single-item measures","score":0.7369999885559082},{"id":"https://openalex.org/keywords/marketing-measurement","display_name":"marketing measurement","score":0.6510000228881836},{"id":"https://openalex.org/keywords/measurement-validity","display_name":"measurement validity","score":0.4779999852180481}],"concepts":[{"id":"https://openalex.org/C171606756","wikidata":"https://www.wikidata.org/wiki/Q506132","display_name":"Psychometrics","level":2,"score":0.592475950717926},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4512466788291931},{"id":"https://openalex.org/C75630572","wikidata":"https://www.wikidata.org/wiki/Q538904","display_name":"Applied psychology","level":1,"score":0.3539366126060486},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.33320289850234985},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3066243529319763},{"id":"https://openalex.org/C70410870","wikidata":"https://www.wikidata.org/wiki/Q199906","display_name":"Clinical psychology","level":1,"score":0.25219136476516724}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:ro.uow.edu.au:commpapers-3148","doi":null,"is_oa":false,"landing_page_url":"https://ro.uow.edu.au/commpapers/2099","pdf_url":null,"source":{"id":"https://openalex.org/S4306400510","display_name":"Research Online (University of Wollongong)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I204824540","host_organization_name":"University of Wollongong","host_organization_lineage":["https://openalex.org/I204824540"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Faculty of Commerce - Papers (Archive)","raw_type":"article"},{"id":"mag:206809912","doi":null,"is_oa":false,"landing_page_url":"https://ro.uow.edu.au/commpapers/2099/","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":17,"referenced_works":["https://openalex.org/W1593594222","https://openalex.org/W1689771227","https://openalex.org/W1740479172","https://openalex.org/W1978125974","https://openalex.org/W1985958722","https://openalex.org/W1991623719","https://openalex.org/W2026368098","https://openalex.org/W2028838950","https://openalex.org/W2069736034","https://openalex.org/W2090573894","https://openalex.org/W2099342631","https://openalex.org/W2157744781","https://openalex.org/W2599177281","https://openalex.org/W2911079845","https://openalex.org/W2943564964","https://openalex.org/W4206711400","https://openalex.org/W4248482101"],"related_works":["https://openalex.org/W7011482414","https://openalex.org/W2039687474","https://openalex.org/W1579906304","https://openalex.org/W2541290509","https://openalex.org/W2541504764","https://openalex.org/W320281844","https://openalex.org/W2545937533","https://openalex.org/W2169033715","https://openalex.org/W2110940876","https://openalex.org/W1986597740"],"abstract_inverted_index":{"The":[0,31,58,107,142],"C-OAR-SE":[1,32,129],"(Construct":[2],"definition,":[3],"Object":[4],"classification,":[5,7],"Attribute":[6],"Rater":[8],"identification,":[9],"Scale":[10],"formation,":[11],"and":[12,14,43,79,114,116,124,159],"Enumeration":[13],"reporting)":[15],"measurement":[16],"method":[17,33,39,49,134,144],"(Rossiter":[18],"2010)":[19],"emphasizes":[20],"high":[21],"content":[22,56,60],"validity":[23,61],"as":[24,75,104,122,151],"the":[25,36,47,63,148],"only":[26],"requirement":[27],"of":[28,62,86],"a":[29,131,152],"measure.":[30],"must":[34],"replace":[35],"standard":[37],"psychometric":[38,48,72],"(see":[40],"Nunnally":[41],"1978":[42],"Churchill":[44],"1979)":[45],"because":[46],"leads":[50],"to":[51,103,137],"measures":[52,85,162],"that":[53,68],"have":[54],"low":[55,59],"validity.":[57],"measure":[64],"generates":[65],"\"off-construct\"":[66],"results":[67,109],"are":[69,89,163],"masked":[70],"by":[71,112,147],"statistics":[73],"such":[74],"confirmatory":[76],"factor":[77],"analysis":[78],"coefficient":[80],"alpha.":[81],"Results":[82],"from":[83],"bad":[84],"multiple":[87],"constructs":[88],"then":[90],"typically":[91],"hidden":[92],"in":[93,119],"impressive-looking":[94],"but":[95],"largely":[96],"meaningless":[97],"structural":[98],"equation":[99],"models":[100],"(grandiosely":[101],"referred":[102],"\"causal":[105],"models\".":[106],"\"off\"":[108],"remain":[110],"undetected":[111],"editors":[113],"reviewers":[115],"end":[117],"up":[118],"our":[120],"journals":[121],"misleading":[123],"often":[125],"entirely":[126],"false":[127],"findings.":[128],"is":[130],"much":[132],"better":[133],"for":[135],"researchers":[136],"use":[138],"when":[139],"designing":[140],"measures.":[141],"new":[143],"was":[145],"suggested":[146],"author's":[149],"experience":[150],"market":[153],"research":[154],"practitioner,":[155],"where":[156],"highly":[157],"content-valid":[158],"single-item":[160],"efficient":[161],"essential.":[164]},"counts_by_year":[{"year":2020,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
