{"id":"https://openalex.org/W2065678089","doi":"https://doi.org/10.2753/mer1052-8008200108","title":"Improving the Marketing Math Skills of Marketing Undergraduate Students Through a Unique Undergraduate Marketing Math Course","display_name":"Improving the Marketing Math Skills of Marketing Undergraduate Students Through a Unique Undergraduate Marketing Math Course","publication_year":2010,"publication_date":"2010-04-01","ids":{"openalex":"https://openalex.org/W2065678089","doi":"https://doi.org/10.2753/mer1052-8008200108","mag":"2065678089"},"language":"en","primary_location":{"id":"doi:10.2753/mer1052-8008200108","doi":"https://doi.org/10.2753/mer1052-8008200108","is_oa":false,"landing_page_url":"https://doi.org/10.2753/mer1052-8008200108","pdf_url":null,"source":{"id":"https://openalex.org/S67177122","display_name":"Marketing Education Review","issn_l":"1052-8008","issn":["1052-8008","2153-9987"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","cwts-core","fnege-4","jufo-1","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Education Review","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5012878283","display_name":"Gopala K. Ganesh","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I123534392","display_name":"University of North Texas","ror":"https://ror.org/00v97ad02","country_code":"US","type":"education","lineage":["https://openalex.org/I123534392"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Gopala Ganesh","raw_affiliation_strings":["a Department of Marketing and Logistics, University of North Texas, Denton TX","Department of Marketing and Logistics, University of North Texas, Denton TX"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"a Department of Marketing and Logistics, University of North Texas, Denton TX","institution_ids":["https://openalex.org/I123534392"]},{"raw_affiliation_string":"Department of Marketing and Logistics, University of North Texas, Denton TX","institution_ids":["https://openalex.org/I123534392"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5056844421","display_name":"Qin Sun","orcid":"https://orcid.org/0000-0003-4584-2781","observed_orcids":["https://orcid.org/0000-0003-4584-2781"]},"institutions":[{"id":"https://openalex.org/I75821886","display_name":"University of South Florida St. Petersburg","ror":"https://ror.org/016gp6x28","country_code":"US","type":"education","lineage":["https://openalex.org/I75821886"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Qin Sun","raw_affiliation_strings":["b College of Business, University of South Florida-St. Petersburg, St. Petersburg, FL","College of Business; University of South Florida St. Petersburg; St. Petersburg; FL"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"b College of Business, University of South Florida-St. Petersburg, St. Petersburg, FL","institution_ids":["https://openalex.org/I75821886"]},{"raw_affiliation_string":"College of Business; University of South Florida St. Petersburg; St. Petersburg; FL","institution_ids":["https://openalex.org/I75821886"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5043137645","display_name":"Somjit Barat","orcid":"https://orcid.org/0000-0002-2707-374X","observed_orcids":["https://orcid.org/0000-0002-2707-374X"]},"institutions":[{"id":"https://openalex.org/I130769515","display_name":"Pennsylvania State University","ror":"https://ror.org/04p491231","country_code":"US","type":"education","lineage":["https://openalex.org/I130769515"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Somjit Barat","raw_affiliation_strings":["c Pennsylvania State University Mont Alto, Mont Alto, PA","Pennsylvania State University Mont Alto, Mont Alto, PA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"c Pennsylvania State University Mont Alto, Mont Alto, PA","institution_ids":["https://openalex.org/I130769515"]},{"raw_affiliation_string":"Pennsylvania State University Mont Alto, Mont Alto, PA","institution_ids":["https://openalex.org/I130769515"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":11.4287,"has_fulltext":false,"cited_by_count":25,"citation_normalized_percentile":{"value":0.97809639,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"20","issue":"1","first_page":"47","last_page":"64"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14079","display_name":"Mathematics Education and Programs","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11875","display_name":"Statistics Education and Methodologies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/2613","display_name":"Statistics and Probability"},"field":{"id":"https://openalex.org/fields/26","display_name":"Mathematics"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-education","display_name":"marketing education","score":0.699999988079071},{"id":"https://openalex.org/keywords/quantitative-skills","display_name":"quantitative skills","score":0.7929999828338623},{"id":"https://openalex.org/keywords/analytical-thinking","display_name":"analytical thinking","score":0.8450000286102295},{"id":"https://openalex.org/keywords/assurance-of-learning","display_name":"assurance of learning","score":0.9309999942779541},{"id":"https://openalex.org/keywords/e-learning","display_name":"online learning","score":0.8420000076293945},{"id":"https://openalex.org/keywords/face-to-face-instruction","display_name":"face-to-face teaching","score":0.8100000023841858},{"id":"https://openalex.org/keywords/course-design","display_name":"course design","score":0.703000009059906}],"concepts":[{"id":"https://openalex.org/C178300618","wikidata":"https://www.wikidata.org/wiki/Q1898509","display_name":"Extant taxon","level":2,"score":0.7809655666351318},{"id":"https://openalex.org/C2779304628","wikidata":"https://www.wikidata.org/wiki/Q3503480","display_name":"Face (sociological concept)","level":2,"score":0.5764378905296326},{"id":"https://openalex.org/C2777552389","wikidata":"https://www.wikidata.org/wiki/Q1962728","display_name":"Course (navigation)","level":2,"score":0.5762062072753906},{"id":"https://openalex.org/C145420912","wikidata":"https://www.wikidata.org/wiki/Q853077","display_name":"Mathematics education","level":1,"score":0.5717126727104187},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5135715007781982},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4950219988822937},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4928314983844757},{"id":"https://openalex.org/C2991670904","wikidata":"https://www.wikidata.org/wiki/Q875538","display_name":"Public university","level":2,"score":0.47259363532066345},{"id":"https://openalex.org/C103278499","wikidata":"https://www.wikidata.org/wiki/Q254465","display_name":"Similarity (geometry)","level":3,"score":0.43634313344955444},{"id":"https://openalex.org/C509550671","wikidata":"https://www.wikidata.org/wiki/Q126945","display_name":"Medical education","level":1,"score":0.36934995651245117},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.22324079275131226},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.1394469141960144},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.13514509797096252},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.13019853830337524},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.11089903116226196},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0},{"id":"https://openalex.org/C115961682","wikidata":"https://www.wikidata.org/wiki/Q860623","display_name":"Image (mathematics)","level":2,"score":0.0},{"id":"https://openalex.org/C146978453","wikidata":"https://www.wikidata.org/wiki/Q3798668","display_name":"Aerospace engineering","level":1,"score":0.0},{"id":"https://openalex.org/C3116431","wikidata":"https://www.wikidata.org/wiki/Q31728","display_name":"Public administration","level":1,"score":0.0},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.2753/mer1052-8008200108","doi":"https://doi.org/10.2753/mer1052-8008200108","is_oa":false,"landing_page_url":"https://doi.org/10.2753/mer1052-8008200108","pdf_url":null,"source":{"id":"https://openalex.org/S67177122","display_name":"Marketing Education Review","issn_l":"1052-8008","issn":["1052-8008","2153-9987"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","cwts-core","fnege-4","jufo-1","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Education Review","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","display_name":"Quality education","score":0.9901999831199646}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":14,"referenced_works":["https://openalex.org/W419257243","https://openalex.org/W1508590226","https://openalex.org/W1986122039","https://openalex.org/W1986213727","https://openalex.org/W1986382941","https://openalex.org/W1993137173","https://openalex.org/W2005822551","https://openalex.org/W2024865980","https://openalex.org/W2027931870","https://openalex.org/W2054360618","https://openalex.org/W2082320758","https://openalex.org/W2093468594","https://openalex.org/W2124236825","https://openalex.org/W2168800824"],"related_works":["https://openalex.org/W2048924387","https://openalex.org/W7108462520","https://openalex.org/W2024481532","https://openalex.org/W2940465180","https://openalex.org/W7116603174","https://openalex.org/W3138205420","https://openalex.org/W4365459084","https://openalex.org/W2377127514","https://openalex.org/W2319191607","https://openalex.org/W7097618749"],"abstract_inverted_index":{"Although":[0],"analytical":[1,70],"and":[2,61,72,82,96,116,123],"math":[3],"abilities":[4],"are":[5,12,99],"among":[6],"the":[7,16,36,49,68,88,94,97,107,111,114,130],"skills":[8],"that":[9,32],"marketing":[10,41],"undergraduates":[11],"expected":[13],"to":[14,66,84,128],"have,":[15],"extant":[17],"literature":[18],"indicates":[19],"deficiencies":[20],"in":[21,48,58],"these":[22],"areas.":[23],"Against":[24],"this":[25,27,134],"backdrop,":[26],"paper":[28],"describes":[29],"a":[30,44],"course":[31,56],"is":[33,64,103,106],"part":[34],"of":[35,39,90,93,110,113,133],"core":[37],"requirements":[38],"undergraduate":[40],"majors":[42],"at":[43],"major":[45],"public":[46],"university":[47],"southwest":[50],"United":[51],"States.":[52],"This":[53],"highly":[54],"structured":[55],"offered":[57],"both":[59],"face-to-face":[60,115],"online":[62,117],"formats":[63],"designed":[65],"improve":[67],"students'":[69],"thinking":[71],"quantitative":[73],"skills.":[74],"Over":[75],"four":[76],"years,":[77],"concrete":[78],"evidence":[79],"was":[80],"collected":[81],"analyzed":[83],"provide":[85],"feedback":[86,120],"on":[87],"assurance":[89],"learning":[91],"aspects":[92],"course,":[95],"results":[98],"quite":[100],"positive.":[101],"What":[102],"most":[104],"gratifying":[105],"striking":[108],"similarity":[109],"perceptions":[112],"students.":[118],"Anecdotal":[119],"from":[121],"colleagues":[122],"former":[124],"students":[125],"also":[126],"appear":[127],"substantiate":[129],"successful":[131],"implementation":[132],"course.":[135]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":3},{"year":2017,"cited_by_count":4},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":4},{"year":2012,"cited_by_count":3}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}