{"id":"https://openalex.org/W2065625554","doi":"https://doi.org/10.1108/10610421011059612","title":"The importance of meeting price expectations: linking price to service quality","display_name":"The importance of meeting price expectations: linking price to service quality","publication_year":2010,"publication_date":"2010-07-20","ids":{"openalex":"https://openalex.org/W2065625554","doi":"https://doi.org/10.1108/10610421011059612","mag":"2065625554"},"language":"en","primary_location":{"id":"doi:10.1108/10610421011059612","doi":"https://doi.org/10.1108/10610421011059612","is_oa":false,"landing_page_url":"https://doi.org/10.1108/10610421011059612","pdf_url":null,"source":{"id":"https://openalex.org/S58171247","display_name":"Journal of Product & Brand Management","issn_l":"1061-0421","issn":["1061-0421","2054-1643"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Product & Brand Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5063334345","display_name":"Mark Toncar","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mark F. Toncar","raw_affiliation_strings":["Department of Marketing, Williamson College of Business Administration, Youngstown, Ohio, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, Williamson College of Business Administration, Youngstown, Ohio, USA","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5055817232","display_name":"Ilan Alon","orcid":"https://orcid.org/0000-0002-6927-593X","observed_orcids":["https://orcid.org/0000-0002-6927-593X"]},"institutions":[{"id":"https://openalex.org/I90840245","display_name":"Rollins College","ror":"https://ror.org/009vh5d61","country_code":"US","type":"education","lineage":["https://openalex.org/I90840245"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Ilan Alon","raw_affiliation_strings":["China Center, Rollins College, Winter Park, Florida, USA China Center, Rollins College, Winter Park, Florida, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"China Center, Rollins College, Winter Park, Florida, USA China Center, Rollins College, Winter Park, Florida, USA","institution_ids":["https://openalex.org/I90840245"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5084520262","display_name":"Everlyne Misati","orcid":"https://orcid.org/0000-0001-8191-7838","observed_orcids":["https://orcid.org/0000-0001-8191-7838"]},"institutions":[{"id":"https://openalex.org/I90840245","display_name":"Rollins College","ror":"https://ror.org/009vh5d61","country_code":"US","type":"education","lineage":["https://openalex.org/I90840245"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Everlyne Misati","raw_affiliation_strings":["Crummer Graduate School of Business, Rollins College, Winter Park, Florida, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Crummer Graduate School of Business, Rollins College, Winter Park, Florida, USA","institution_ids":["https://openalex.org/I90840245"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.2599,"has_fulltext":false,"cited_by_count":28,"citation_normalized_percentile":{"value":0.87731885,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"19","issue":"4","first_page":"295","last_page":"305"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9409000277519226,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9409000277519226,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.04919999837875366,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.006300000008195639,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/price-expectations","display_name":"price expectations","score":0.9670000076293945},{"id":"https://openalex.org/keywords/service-quality","display_name":"service quality","score":0.6439999938011169},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.6000000238418579},{"id":"https://openalex.org/keywords/hotel-industry","display_name":"hotel industry","score":0.7080000042915344},{"id":"https://openalex.org/keywords/service-encounters","display_name":"service encounters","score":0.6349999904632568}],"concepts":[{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.5971771478652954},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.5299725532531738},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5089149475097656},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.48811230063438416},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.4821998178958893},{"id":"https://openalex.org/C34881761","wikidata":"https://www.wikidata.org/wiki/Q1936341","display_name":"Price level","level":2,"score":0.4730355441570282},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.47002625465393066},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.46739229559898376},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.42449355125427246},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.3410070538520813},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.33177465200424194},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3044474422931671},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2949367165565491},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.12959745526313782},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.1276157796382904},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.11235633492469788},{"id":"https://openalex.org/C556758197","wikidata":"https://www.wikidata.org/wiki/Q580018","display_name":"Monetary economics","level":1,"score":0.08438616991043091},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/10610421011059612","doi":"https://doi.org/10.1108/10610421011059612","is_oa":false,"landing_page_url":"https://doi.org/10.1108/10610421011059612","pdf_url":null,"source":{"id":"https://openalex.org/S58171247","display_name":"Journal of Product & Brand Management","issn_l":"1061-0421","issn":["1061-0421","2054-1643"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Product & Brand Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":52,"referenced_works":["https://openalex.org/W578166409","https://openalex.org/W1491257626","https://openalex.org/W1499259621","https://openalex.org/W1574378514","https://openalex.org/W1689771227","https://openalex.org/W1964336577","https://openalex.org/W1973064750","https://openalex.org/W1979010464","https://openalex.org/W1979522819","https://openalex.org/W1979928421","https://openalex.org/W1980216429","https://openalex.org/W1981471601","https://openalex.org/W1983803397","https://openalex.org/W1996211416","https://openalex.org/W1998980592","https://openalex.org/W2005931066","https://openalex.org/W2010427130","https://openalex.org/W2021606694","https://openalex.org/W2023019053","https://openalex.org/W2026368098","https://openalex.org/W2027362948","https://openalex.org/W2028184439","https://openalex.org/W2033434148","https://openalex.org/W2037005781","https://openalex.org/W2042321778","https://openalex.org/W2043947871","https://openalex.org/W2046752514","https://openalex.org/W2046841600","https://openalex.org/W2050674544","https://openalex.org/W2052751696","https://openalex.org/W2077617176","https://openalex.org/W2080933958","https://openalex.org/W2081774187","https://openalex.org/W2084162610","https://openalex.org/W2090014697","https://openalex.org/W2090998099","https://openalex.org/W2096452841","https://openalex.org/W2105103608","https://openalex.org/W2108694085","https://openalex.org/W2114309334","https://openalex.org/W2114505339","https://openalex.org/W2120523603","https://openalex.org/W2133037631","https://openalex.org/W2135611427","https://openalex.org/W2147332092","https://openalex.org/W2152717893","https://openalex.org/W2170319631","https://openalex.org/W2170500788","https://openalex.org/W2322174668","https://openalex.org/W2333954233","https://openalex.org/W2997960800","https://openalex.org/W4238019501"],"related_works":["https://openalex.org/W2412557892","https://openalex.org/W299180570","https://openalex.org/W2030702145","https://openalex.org/W2035482817","https://openalex.org/W2010073550","https://openalex.org/W2025792393","https://openalex.org/W7014775869","https://openalex.org/W2005931066","https://openalex.org/W2045866603","https://openalex.org/W2347953560"],"abstract_inverted_index":{"Purpose":[0],"The":[1,31,58,113,158,195],"purpose":[2],"of":[3,12,25,54,74,84,105,146,166,178,191,204,213,216],"this":[4],"research":[5,59],"paper":[6,32,196],"is":[7,33,78,99],"to":[8,39,50,64,132,137,200],"investigate":[9],"the":[10,26,62,82,89,93,134,183,202,214],"role":[11],"price":[13,15,44,67,86,91,101,138,205,208],"and":[14,43,139,170,207],"expectations":[16,68],"in":[17,81,126,154],"service":[18,41,75,106,140,174,218],"quality":[19,42,107,215],"evaluations":[20,73,104],"based":[21,34,162],"on":[22,35,163,210],"a":[23,51,85,100,127,167,188,217],"study":[24,38],"US":[27],"hotel":[28],"sector.":[29],"Design/methodology/approach":[30],"an":[36,121,172,180,198],"experimental":[37,130,181],"test":[40,201],"congruency":[45],"through":[46],"randomly":[47],"assigned":[48],"treatments":[49],"quota":[52],"sample":[53,144],"120":[55],"students.":[56],"Findings":[57],"shows":[60],"that":[61],"degree":[63],"which":[65],"subjects'":[66,103,135,164],"are":[69],"met":[70],"influences":[71],"their":[72],"quality.":[76],"This":[77],"especially":[79],"true":[80],"case":[83],"loss;":[87],"when":[88,97],"actual":[90,173],"exceeds":[92],"expected":[94],"price.":[95],"However,":[96],"there":[98],"gain,":[102],"were":[108,161],"not":[109,171,186],"affected.":[110],"Research":[111],"limitations/implications":[112],"experiment":[114,184,199],"sacrificed":[115],"external":[116],"validity":[117],"for":[118],"internal":[119],"control;":[120],"artificial":[122],"stimulus":[123],"was":[124,149],"used":[125],"carefully":[128],"controlled":[129],"setting":[131],"control":[133],"exposure":[136],"manipulations.":[141],"A":[142],"small":[143],"size":[145],"student":[147],"subjects":[148,153],"used;":[150],"only":[151],"20":[152],"each":[155],"treatment":[156],"group.":[157],"results":[159],"obtained":[160],"evaluation":[165],"written":[168],"script,":[169],"encounter.":[175,219],"By":[176],"virtue":[177],"using":[179],"design,":[182],"did":[185],"consider":[187],"broad":[189],"range":[190],"potential":[192],"factors.":[193],"Originality/value":[194],"uses":[197],"effects":[203],"gains":[206],"losses":[209],"consumers'":[211],"perceptions":[212]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":5},{"year":2020,"cited_by_count":3},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":1}],"updated_date":"2026-10-18T09:31:52.927876","created_date":"2016-06-24T00:00:00"}