{"id":"https://openalex.org/W2064778451","doi":"https://doi.org/10.1080/10253860500160403","title":"The Cult of Macintosh","display_name":"The Cult of Macintosh","publication_year":2005,"publication_date":"2005-09-01","ids":{"openalex":"https://openalex.org/W2064778451","doi":"https://doi.org/10.1080/10253860500160403","mag":"2064778451"},"language":"en","primary_location":{"id":"doi:10.1080/10253860500160403","doi":"https://doi.org/10.1080/10253860500160403","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10253860500160403","pdf_url":null,"source":{"id":"https://openalex.org/S189738091","display_name":"Consumption Markets & Culture","issn_l":"1025-3866","issn":["1025-3866","1477-223X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-100","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Consumption Markets &amp; Culture","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5048887562","display_name":"Russell W. Belk","orcid":"https://orcid.org/0000-0001-6674-9792","observed_orcids":["https://orcid.org/0000-0001-6674-9792"]},"institutions":[{"id":"https://openalex.org/I223532165","display_name":"University of Utah","ror":"https://ror.org/03r0ha626","country_code":"US","type":"education","lineage":["https://openalex.org/I223532165"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Russell Belk","raw_affiliation_strings":["University of Utah,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Utah,","institution_ids":["https://openalex.org/I223532165"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5077933323","display_name":"G\u00fclnur Tumbat","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I223532165","display_name":"University of Utah","ror":"https://ror.org/03r0ha626","country_code":"US","type":"education","lineage":["https://openalex.org/I223532165"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"G\u00fclnur Tumbat","raw_affiliation_strings":["University of Utah,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Utah,","institution_ids":["https://openalex.org/I223532165"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5048887562"],"corresponding_institution_ids":["https://openalex.org/I223532165"],"apc_list":null,"apc_paid":null,"fwci":54.4822,"has_fulltext":false,"cited_by_count":394,"citation_normalized_percentile":{"value":0.99853778,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":98,"max":100},"biblio":{"volume":"8","issue":"3","first_page":"205","last_page":"217"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13025","display_name":"American History and Culture","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/apple-macintosh","display_name":"Macintosh","score":0.593999981880188},{"id":"https://openalex.org/keywords/consumerism","display_name":"consumerism","score":0.4869999885559082},{"id":"https://openalex.org/keywords/brand-myth","display_name":"brand myth","score":0.5849999785423279},{"id":"https://openalex.org/keywords/creation-myths","display_name":"creation myths","score":0.8259999752044678},{"id":"https://openalex.org/keywords/computer-users","display_name":"computer users","score":0.39100000262260437}],"concepts":[{"id":"https://openalex.org/C519517224","wikidata":"https://www.wikidata.org/wiki/Q12827256","display_name":"Mythology","level":2,"score":0.9491657018661499},{"id":"https://openalex.org/C2780493273","wikidata":"https://www.wikidata.org/wiki/Q11038979","display_name":"Cult","level":2,"score":0.9211907386779785},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.5609435439109802},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.5091738104820251},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.49115821719169617},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4295443296432495},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.3249967098236084},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.29183629155158997},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.2677365839481354},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.23093348741531372},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.1709921956062317},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.16662758588790894},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.14983677864074707},{"id":"https://openalex.org/C74916050","wikidata":"https://www.wikidata.org/wiki/Q841090","display_name":"Classics","level":1,"score":0.14264121651649475},{"id":"https://openalex.org/C195244886","wikidata":"https://www.wikidata.org/wiki/Q41493","display_name":"Ancient history","level":1,"score":0.05628350377082825}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/10253860500160403","doi":"https://doi.org/10.1080/10253860500160403","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10253860500160403","pdf_url":null,"source":{"id":"https://openalex.org/S189738091","display_name":"Consumption Markets & Culture","issn_l":"1025-3866","issn":["1025-3866","1477-223X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-100","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Consumption Markets &amp; Culture","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":37,"referenced_works":["https://openalex.org/W174443021","https://openalex.org/W431272764","https://openalex.org/W594609543","https://openalex.org/W632946809","https://openalex.org/W653465252","https://openalex.org/W1480270358","https://openalex.org/W1495425802","https://openalex.org/W1524138938","https://openalex.org/W1540030369","https://openalex.org/W1545923417","https://openalex.org/W1574061914","https://openalex.org/W1583582760","https://openalex.org/W1592121291","https://openalex.org/W1593776077","https://openalex.org/W1875542980","https://openalex.org/W1966026240","https://openalex.org/W1968744458","https://openalex.org/W1997481215","https://openalex.org/W2004184632","https://openalex.org/W2013131109","https://openalex.org/W2027883876","https://openalex.org/W2033376892","https://openalex.org/W2065343168","https://openalex.org/W2113136459","https://openalex.org/W2135856408","https://openalex.org/W2169760325","https://openalex.org/W2312678296","https://openalex.org/W2316371851","https://openalex.org/W2328902807","https://openalex.org/W2414973379","https://openalex.org/W2414977030","https://openalex.org/W2798834129","https://openalex.org/W2902225836","https://openalex.org/W3115683727","https://openalex.org/W4211068185","https://openalex.org/W4240860573","https://openalex.org/W4250588593"],"related_works":["https://openalex.org/W2973147684","https://openalex.org/W2994631774","https://openalex.org/W2243299532","https://openalex.org/W7062448410","https://openalex.org/W2027883876","https://openalex.org/W2527815958","https://openalex.org/W2948194825","https://openalex.org/W7055852439","https://openalex.org/W2560547667","https://openalex.org/W570687965"],"abstract_inverted_index":{"In":[0],"this":[1,45],"study,":[2],"we":[3],"introduce":[4],"the":[5,17,40],"notion":[6],"of":[7,44,73],"a":[8,54,57,60,64,78,81],"brand":[9,79],"cult":[10],"in":[11],"an":[12,71],"effort":[13],"to":[14,38,83],"better":[15],"understand":[16],"extreme":[18],"devotion":[19],"consumers":[20],"have":[21],"toward":[22],"certain":[23],"brands.":[24],"We":[25,47],"use":[26],"historical":[27],"images":[28],"plus":[29],"interviews":[30],"and":[31,63],"observations":[32],"with":[33],"current":[34],"Macintosh":[35],"computer":[36],"users":[37],"explore":[39],"cultic":[41],"quasi\u2010religious":[42],"aspects":[43],"consumption.":[46],"find":[48],"several":[49],"key":[50],"sustaining":[51],"myths,":[52],"including":[53],"creation":[55],"myth,":[56,59,62],"messianic":[58],"satanic":[61],"resurrection":[65],"myth.":[66],"The":[67],"accompanying":[68],"video":[69],"offers":[70],"account":[72],"what":[74],"it":[75],"means":[76],"when":[77],"becomes":[80],"religion":[82],"its":[84],"true":[85],"believers.":[86]},"counts_by_year":[{"year":2026,"cited_by_count":9},{"year":2025,"cited_by_count":12},{"year":2024,"cited_by_count":15},{"year":2023,"cited_by_count":8},{"year":2022,"cited_by_count":12},{"year":2021,"cited_by_count":23},{"year":2020,"cited_by_count":20},{"year":2019,"cited_by_count":26},{"year":2018,"cited_by_count":24},{"year":2017,"cited_by_count":26},{"year":2016,"cited_by_count":12},{"year":2015,"cited_by_count":32},{"year":2014,"cited_by_count":28},{"year":2013,"cited_by_count":19},{"year":2012,"cited_by_count":15}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}
