{"id":"https://openalex.org/W2064326007","doi":"https://doi.org/10.1108/03090560110382093","title":"The added value of corporate logos \u2010 An empirical study","display_name":"The added value of corporate logos \u2010 An empirical study","publication_year":2001,"publication_date":"2001-04-01","ids":{"openalex":"https://openalex.org/W2064326007","doi":"https://doi.org/10.1108/03090560110382093","mag":"2064326007"},"language":"en","primary_location":{"id":"doi:10.1108/03090560110382093","doi":"https://doi.org/10.1108/03090560110382093","is_oa":false,"landing_page_url":"https://doi.org/10.1108/03090560110382093","pdf_url":null,"source":{"id":"https://openalex.org/S89389284","display_name":"European Journal of Marketing","issn_l":"0309-0566","issn":["0309-0566","1758-7123"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Marketing","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5038267146","display_name":"Cees B.M. Van Riel","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I913958620","display_name":"Erasmus University Rotterdam","ror":"https://ror.org/057w15z03","country_code":"NL","type":"education","lineage":["https://openalex.org/I913958620"]}],"countries":["NL"],"is_corresponding":false,"raw_author_name":"Cees B.M. van Riel","raw_affiliation_strings":["Corporate Communication Centre, Erasmus University, Rotterdam, The Netherlands in co\u2010operation with Evert\u2010Jan Heijmans Scan identitity and Design Management, The Netherlands"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Corporate Communication Centre, Erasmus University, Rotterdam, The Netherlands in co\u2010operation with Evert\u2010Jan Heijmans Scan identitity and Design Management, The Netherlands","institution_ids":["https://openalex.org/I913958620"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5075342950","display_name":"Anouschka van den Ban","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I913958620","display_name":"Erasmus University Rotterdam","ror":"https://ror.org/057w15z03","country_code":"NL","type":"education","lineage":["https://openalex.org/I913958620"]}],"countries":["NL"],"is_corresponding":false,"raw_author_name":"Anouschka van den Ban","raw_affiliation_strings":["Corporate Communication Centre, Erasmus University, Rotterdam, The Netherlands in co\u2010operation with Evert\u2010Jan Heijmans Scan identitity and Design Management, The Netherlands"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Corporate Communication Centre, Erasmus University, Rotterdam, The Netherlands in co\u2010operation with Evert\u2010Jan Heijmans Scan identitity and Design Management, The Netherlands","institution_ids":["https://openalex.org/I913958620"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I913958620"],"apc_list":null,"apc_paid":null,"fwci":4.3594,"has_fulltext":false,"cited_by_count":148,"citation_normalized_percentile":{"value":0.9535743,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":99},"biblio":{"volume":"35","issue":"3/4","first_page":"428","last_page":"440"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.5342000126838684,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.5342000126838684,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.38179999589920044,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.055799998342990875,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/corporate-logos","display_name":"corporate logos","score":0.996999979019165},{"id":"https://openalex.org/keywords/brand-associations","display_name":"brand associations","score":0.6000000238418579},{"id":"https://openalex.org/keywords/bank-branding","display_name":"bank branding","score":0.6159999966621399},{"id":"https://openalex.org/keywords/logo-redesign","display_name":"logo redesign","score":0.5049999952316284},{"id":"https://openalex.org/keywords/advertising-campaigns","display_name":"advertising campaigns","score":0.7089999914169312},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.6290000081062317},{"id":"https://openalex.org/keywords/corporate-identity","display_name":"corporate identity","score":0.492000013589859}],"concepts":[{"id":"https://openalex.org/C2778720087","wikidata":"https://www.wikidata.org/wiki/Q201436","display_name":"Logo (programming language)","level":2,"score":0.969504714012146},{"id":"https://openalex.org/C150506046","wikidata":"https://www.wikidata.org/wiki/Q6667822","display_name":"Logos Bible Software","level":2,"score":0.9129185676574707},{"id":"https://openalex.org/C127576917","wikidata":"https://www.wikidata.org/wiki/Q624630","display_name":"Competitor analysis","level":2,"score":0.7878091335296631},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7175619006156921},{"id":"https://openalex.org/C134400042","wikidata":"https://www.wikidata.org/wiki/Q2372244","display_name":"Symbol (formal)","level":2,"score":0.701597273349762},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5882824659347534},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5881313681602478},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5706161856651306},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5353015065193176},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.5021271705627441},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2914178967475891},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1375715732574463},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1108/03090560110382093","doi":"https://doi.org/10.1108/03090560110382093","is_oa":false,"landing_page_url":"https://doi.org/10.1108/03090560110382093","pdf_url":null,"source":{"id":"https://openalex.org/S89389284","display_name":"European Journal of Marketing","issn_l":"0309-0566","issn":["0309-0566","1758-7123"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Marketing","raw_type":"journal-article"},{"id":"pmh:eur:oai:pure.eur.nl:publications/1caf36e9-4d3a-455b-8690-9ab4d7ded299","doi":null,"is_oa":false,"landing_page_url":"https://pure.eur.nl/en/publications/1caf36e9-4d3a-455b-8690-9ab4d7ded299","pdf_url":null,"source":{"id":"https://openalex.org/S4306401266","display_name":"EUR Research Repository (Erasmus University Rotterdam)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I913958620","host_organization_name":"Erasmus University Rotterdam","host_organization_lineage":["https://openalex.org/I913958620"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/report"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":15,"referenced_works":["https://openalex.org/W650130533","https://openalex.org/W1602880781","https://openalex.org/W1977725590","https://openalex.org/W2030672296","https://openalex.org/W2048988518","https://openalex.org/W2062959479","https://openalex.org/W2068278137","https://openalex.org/W2083504765","https://openalex.org/W2085979943","https://openalex.org/W2092822529","https://openalex.org/W2096648510","https://openalex.org/W2266639535","https://openalex.org/W4234698908","https://openalex.org/W4297834373","https://openalex.org/W7055418015"],"related_works":["https://openalex.org/W3119488258","https://openalex.org/W1963801689","https://openalex.org/W2510654910","https://openalex.org/W2463938041","https://openalex.org/W2110583370","https://openalex.org/W4312495509","https://openalex.org/W4387401348","https://openalex.org/W7214070066","https://openalex.org/W7033634841","https://openalex.org/W7055423072"],"abstract_inverted_index":{"Describes":[0],"the":[1,20,25,29,32,61,71,74,77,81,84,93,98,113,116],"evaluations,":[2],"by":[3],"potential":[4],"customers,":[5],"of":[6,10,24,31,34,56,73,83,104],"a":[7,11,40,89],"new":[8,26,78,85,123],"logo":[9,27,62],"Dutch":[12],"bank.":[13],"Evaluations":[14],"were":[15,68,106],"measured":[16],"before":[17],"and":[18,39,97],"after":[19],"introduction,":[21],"comparing":[22],"perceptions":[23],"with":[28,60,70,121],"observations":[30],"logos":[33],"two":[35],"competitors":[36],"(a":[37],"larger":[38],"smaller":[41],"one).":[42],"The":[43,54,102],"study":[44],"indicates":[45],"that":[46,111],"people":[47],"attribute":[48],"different":[49],"associations":[50,57,95,110],"to":[51,64,108,119],"each":[52],"logo.":[53,79],"set":[55],"they":[58],"have":[59],"appeared":[63],"increase":[65],"if":[66],"respondents":[67],"confronted":[69],"name":[72],"company":[75],"behind":[76],"After":[80],"launch":[82],"logo,":[86],"embedded":[87],"within":[88],"nation\u2010wide":[90],"advertising":[91],"campaign,":[92],"positive":[94],"increased":[96],"negative":[99],"evaluations":[100],"decreased.":[101],"majority":[103],"interviewees":[105],"able":[107],"describe":[109],"matched":[112],"intentions":[114],"which":[115],"bank":[117],"wanted":[118],"express":[120],"its":[122],"corporate":[124],"symbol.":[125]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":7},{"year":2024,"cited_by_count":6},{"year":2023,"cited_by_count":9},{"year":2022,"cited_by_count":6},{"year":2021,"cited_by_count":13},{"year":2020,"cited_by_count":12},{"year":2019,"cited_by_count":12},{"year":2018,"cited_by_count":8},{"year":2017,"cited_by_count":8},{"year":2016,"cited_by_count":5},{"year":2015,"cited_by_count":5},{"year":2014,"cited_by_count":5},{"year":2013,"cited_by_count":7},{"year":2012,"cited_by_count":9}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}