{"id":"https://openalex.org/W2060047578","doi":"https://doi.org/10.1016/0148-2963(80)90044-2","title":"Perspectives for a theory of marketing","display_name":"Perspectives for a theory of marketing","publication_year":1980,"publication_date":"1980-09-01","ids":{"openalex":"https://openalex.org/W2060047578","doi":"https://doi.org/10.1016/0148-2963(80)90044-2","mag":"2060047578"},"language":"en","primary_location":{"id":"doi:10.1016/0148-2963(80)90044-2","doi":"https://doi.org/10.1016/0148-2963(80)90044-2","is_oa":false,"landing_page_url":"https://doi.org/10.1016/0148-2963(80)90044-2","pdf_url":null,"source":{"id":"https://openalex.org/S93284759","display_name":"Journal of Business Research","issn_l":"0148-2963","issn":["0148-2963","1873-7978"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","ki-jl-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5064104392","display_name":"Johan Arndt","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I931913249","display_name":"Norwegian School of Economics","ror":"https://ror.org/04v53s997","country_code":"NO","type":"education","lineage":["https://openalex.org/I931913249"]}],"countries":["NO"],"is_corresponding":true,"raw_author_name":"Johan Arndt","raw_affiliation_strings":["Norwegian School of Economics and Business Administration, Norway"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Norwegian School of Economics and Business Administration, Norway","institution_ids":["https://openalex.org/I931913249"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5064104392"],"corresponding_institution_ids":["https://openalex.org/I931913249"],"apc_list":{"value":4440,"currency":"USD","value_usd":4440},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":22,"citation_normalized_percentile":{"value":0.23636364,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"8","issue":"3","first_page":"389","last_page":"402"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.82669997215271,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.82669997215271,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13235","display_name":"Management Theory and Practice","score":0.039900001138448715,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11530","display_name":"Business and Management Studies","score":0.03669999912381172,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-theory","display_name":"marketing theory","score":0.8999999761581421},{"id":"https://openalex.org/keywords/marketing-concept","display_name":"marketing concept","score":0.7350000143051147},{"id":"https://openalex.org/keywords/marketing-process","display_name":"marketing process","score":0.8939999938011169},{"id":"https://openalex.org/keywords/macro-level-analysis","display_name":"macro-level analysis","score":0.6949999928474426},{"id":"https://openalex.org/keywords/positive-economics","display_name":"positive economics","score":0.5239999890327454},{"id":"https://openalex.org/keywords/normative-economics","display_name":"normative economics","score":0.8270000219345093},{"id":"https://openalex.org/keywords/problem-solving","display_name":"problem solving","score":0.621999979019165}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5574117302894592},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.39543646574020386},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3953325152397156}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1016/0148-2963(80)90044-2","doi":"https://doi.org/10.1016/0148-2963(80)90044-2","is_oa":false,"landing_page_url":"https://doi.org/10.1016/0148-2963(80)90044-2","pdf_url":null,"source":{"id":"https://openalex.org/S93284759","display_name":"Journal of Business Research","issn_l":"0148-2963","issn":["0148-2963","1873-7978"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","ki-jl-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business Research","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:eee:jbrese:v:8:y:1980:i:3:p:389-402","doi":null,"is_oa":false,"landing_page_url":"http://www.sciencedirect.com/science/article/pii/0148-2963(80)90044-2","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":29,"referenced_works":["https://openalex.org/W1526237341","https://openalex.org/W1599746179","https://openalex.org/W1981691216","https://openalex.org/W1983954791","https://openalex.org/W1986350179","https://openalex.org/W2019032263","https://openalex.org/W2028651108","https://openalex.org/W2051588238","https://openalex.org/W2059518795","https://openalex.org/W2094348459","https://openalex.org/W2113025290","https://openalex.org/W2168065289","https://openalex.org/W2317310754","https://openalex.org/W2317323883","https://openalex.org/W2317476261","https://openalex.org/W2318181140","https://openalex.org/W2325496622","https://openalex.org/W2328987876","https://openalex.org/W2329505005","https://openalex.org/W2330527866","https://openalex.org/W2331940983","https://openalex.org/W2332241580","https://openalex.org/W2334123356","https://openalex.org/W2474802602","https://openalex.org/W2598073334","https://openalex.org/W2619387258","https://openalex.org/W2752714680","https://openalex.org/W2753533763","https://openalex.org/W2898819494"],"related_works":["https://openalex.org/W2020160152","https://openalex.org/W2331736494","https://openalex.org/W2071976448","https://openalex.org/W2079355332","https://openalex.org/W2243102372","https://openalex.org/W2989530241","https://openalex.org/W7095784745","https://openalex.org/W204983372","https://openalex.org/W2158280316","https://openalex.org/W4245624275"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2013,"cited_by_count":2}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
