{"id":"https://openalex.org/W2058911366","doi":"https://doi.org/10.2753/joa0091-3367380206","title":"Measuring Trust In Advertising","display_name":"Measuring Trust In Advertising","publication_year":2009,"publication_date":"2009-05-19","ids":{"openalex":"https://openalex.org/W2058911366","doi":"https://doi.org/10.2753/joa0091-3367380206","mag":"2058911366"},"language":"en","primary_location":{"id":"doi:10.2753/joa0091-3367380206","doi":"https://doi.org/10.2753/joa0091-3367380206","is_oa":false,"landing_page_url":"https://doi.org/10.2753/joa0091-3367380206","pdf_url":null,"source":{"id":"https://openalex.org/S103311983","display_name":"Journal of Advertising","issn_l":"0091-3367","issn":["0091-3367","1557-7805"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5040941014","display_name":"Hyeonjin Soh","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I165677929","display_name":"Sungshin Women's University","ror":"https://ror.org/0500xzf72","country_code":"KR","type":"education","lineage":["https://openalex.org/I165677929"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Hyeonjin Soh","raw_affiliation_strings":["Department of Media Communications, Sungshin Women's University, Seoul"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Media Communications, Sungshin Women's University, Seoul","institution_ids":["https://openalex.org/I165677929"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5032569600","display_name":"Leonard N. Reid","orcid":"https://orcid.org/0000-0001-8418-9258","observed_orcids":["https://orcid.org/0000-0001-8418-9258"]},"institutions":[{"id":"https://openalex.org/I165733156","display_name":"University of Georgia","ror":"https://ror.org/00te3t702","country_code":"US","type":"education","lineage":["https://openalex.org/I165733156"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Leonard N. Reid","raw_affiliation_strings":["Department of Advertising and Public Relations, Grady College, University of Georgia, Athens"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Advertising and Public Relations, Grady College, University of Georgia, Athens","institution_ids":["https://openalex.org/I165733156"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5025203558","display_name":"Karen Whitehill King","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I165733156","display_name":"University of Georgia","ror":"https://ror.org/00te3t702","country_code":"US","type":"education","lineage":["https://openalex.org/I165733156"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Karen Whitehill King","raw_affiliation_strings":["Department of Advertising and Public Relations, Grady College, University of Georgia, Athens"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Advertising and Public Relations, Grady College, University of Georgia, Athens","institution_ids":["https://openalex.org/I165733156"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":15.5326,"has_fulltext":false,"cited_by_count":252,"citation_normalized_percentile":{"value":0.98337917,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":99,"max":100},"biblio":{"volume":"38","issue":"2","first_page":"83","last_page":"104"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6592000126838684,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6592000126838684,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.10199999809265137,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.10050000250339508,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/trust-in-advertising","display_name":"trust in advertising","score":0.9959999918937683},{"id":"https://openalex.org/keywords/scale-development","display_name":"scale development","score":0.8619999885559082},{"id":"https://openalex.org/keywords/construct-validity","display_name":"construct validity","score":0.5730000138282776},{"id":"https://openalex.org/keywords/reliability-statistics","display_name":"reliability statistics","score":0.6209999918937683},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.656000018119812}],"concepts":[{"id":"https://openalex.org/C2780801425","wikidata":"https://www.wikidata.org/wiki/Q5164392","display_name":"Construct (python library)","level":2,"score":0.810188889503479},{"id":"https://openalex.org/C193525677","wikidata":"https://www.wikidata.org/wiki/Q7048651","display_name":"Nomological network","level":3,"score":0.7203905582427979},{"id":"https://openalex.org/C43214815","wikidata":"https://www.wikidata.org/wiki/Q7310987","display_name":"Reliability (semiconductor)","level":3,"score":0.6790581345558167},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6533783674240112},{"id":"https://openalex.org/C105776082","wikidata":"https://www.wikidata.org/wiki/Q617473","display_name":"Likert scale","level":2,"score":0.5967349410057068},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5940090417861938},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.5924386382102966},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5835665464401245},{"id":"https://openalex.org/C2778755073","wikidata":"https://www.wikidata.org/wiki/Q10858537","display_name":"Scale (ratio)","level":2,"score":0.5545957684516907},{"id":"https://openalex.org/C120107772","wikidata":"https://www.wikidata.org/wiki/Q168554","display_name":"Discriminant validity","level":4,"score":0.5454500317573547},{"id":"https://openalex.org/C49453240","wikidata":"https://www.wikidata.org/wiki/Q1592163","display_name":"Construct validity","level":3,"score":0.4418463408946991},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3445890545845032},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.312253475189209},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.13780930638313293},{"id":"https://openalex.org/C3018868096","wikidata":"https://www.wikidata.org/wiki/Q2693233","display_name":"Internal consistency","level":3,"score":0.11724510788917542},{"id":"https://openalex.org/C171606756","wikidata":"https://www.wikidata.org/wiki/Q506132","display_name":"Psychometrics","level":2,"score":0.11317574977874756},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C138496976","wikidata":"https://www.wikidata.org/wiki/Q175002","display_name":"Developmental psychology","level":1,"score":0.0},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C163258240","wikidata":"https://www.wikidata.org/wiki/Q25342","display_name":"Power (physics)","level":2,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C70410870","wikidata":"https://www.wikidata.org/wiki/Q199906","display_name":"Clinical psychology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.2753/joa0091-3367380206","doi":"https://doi.org/10.2753/joa0091-3367380206","is_oa":false,"landing_page_url":"https://doi.org/10.2753/joa0091-3367380206","pdf_url":null,"source":{"id":"https://openalex.org/S103311983","display_name":"Journal of Advertising","issn_l":"0091-3367","issn":["0091-3367","1557-7805"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/16","display_name":"Peace, justice, and strong institutions","score":0.6200000047683716}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":51,"referenced_works":["https://openalex.org/W1541284744","https://openalex.org/W1551812729","https://openalex.org/W1574235309","https://openalex.org/W1606401630","https://openalex.org/W1981842539","https://openalex.org/W1991623719","https://openalex.org/W1994372396","https://openalex.org/W1995712805","https://openalex.org/W1997458965","https://openalex.org/W1997472652","https://openalex.org/W2002253374","https://openalex.org/W2003110226","https://openalex.org/W2004845716","https://openalex.org/W2006603241","https://openalex.org/W2016549961","https://openalex.org/W2017613618","https://openalex.org/W2017734252","https://openalex.org/W2023505872","https://openalex.org/W2025705616","https://openalex.org/W2030148756","https://openalex.org/W2030483771","https://openalex.org/W2031013306","https://openalex.org/W2034235631","https://openalex.org/W2036389121","https://openalex.org/W2037894217","https://openalex.org/W2040780635","https://openalex.org/W2056805264","https://openalex.org/W2057172983","https://openalex.org/W2069468647","https://openalex.org/W2070951272","https://openalex.org/W2071729441","https://openalex.org/W2075629323","https://openalex.org/W2075652164","https://openalex.org/W2084399600","https://openalex.org/W2089203823","https://openalex.org/W2093022235","https://openalex.org/W2099342631","https://openalex.org/W2122912498","https://openalex.org/W2126216359","https://openalex.org/W2135476713","https://openalex.org/W2136360414","https://openalex.org/W2136407476","https://openalex.org/W2137247419","https://openalex.org/W2147555626","https://openalex.org/W2335599196","https://openalex.org/W2342261829","https://openalex.org/W2799121301","https://openalex.org/W2909914745","https://openalex.org/W4235678817","https://openalex.org/W4241244867","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W2386412481","https://openalex.org/W1501505588","https://openalex.org/W2816168697","https://openalex.org/W1997458965","https://openalex.org/W1545195785","https://openalex.org/W3009337091","https://openalex.org/W7221266921","https://openalex.org/W2407163319","https://openalex.org/W196121739","https://openalex.org/W6948491816"],"abstract_inverted_index":{"Despite":[0],"extensive":[1],"interdisciplinary":[2],"research,":[3],"trust":[4,57,91],"has":[5,66],"been":[6],"the":[7,21,35,47,89,139],"subject":[8],"of":[9,34,107,111,115,138],"little":[10],"systematic":[11],"study":[12,24],"in":[13,58],"advertising,":[14,116,121],"though":[15],"investigations":[16],"have":[17],"incorporated":[18],"and":[19,31,54,69,79,96,100,103,113,122,135,143],"measured":[20],"construct.":[22],"This":[23],"was":[25],"conducted":[26],"to":[27,81,126],"develop":[28],"a":[29,39,50,61,105],"reliable":[30],"valid":[32],"measure":[33],"trust-in-advertising":[36],"construct,":[37],"using":[38],"three-stage,":[40],"nine-step":[41],"research":[42,147],"design.":[43],"The":[44,84,133],"design":[45],"produced":[46],"ADTRUST":[48,85],"Scale,":[49],"20-item":[51],"Likert-formatted":[52],"measure,":[53],"revealed":[55],"that":[56],"advertising":[59,129],"is":[60],"multidimensional":[62],"construct":[63],"(i.e.,":[64],"it":[65],"cognitive,":[67],"affective,":[68],"behavioral":[70],"dimensions)":[71],"with":[72],"four":[73,90],"distinct":[74],"factors:":[75],"reliability,":[76],"usefulness,":[77],"affect,":[78],"willingness":[80,125],"rely":[82,127],"on.":[83],"Scale":[86],"sufficiently":[87],"represents":[88],"factors;":[92],"exhibits":[93],"high":[94],"reliability":[95,112],"concurrent,":[97],"convergent,":[98],"discriminant,":[99],"nomological":[101],"validity;":[102],"reflects":[104],"combination":[106],"(1)":[108],"consumer":[109,118,124],"perception":[110],"usefulness":[114],"(2)":[117],"affect":[119],"toward":[120],"(3)":[123],"on":[128],"for":[130,145],"decision":[131],"making.":[132],"operational":[134],"practical":[136],"significance":[137],"results":[140],"are":[141,148],"discussed":[142],"suggestions":[144],"future":[146],"presented.":[149]},"counts_by_year":[{"year":2026,"cited_by_count":13},{"year":2025,"cited_by_count":22},{"year":2024,"cited_by_count":23},{"year":2023,"cited_by_count":21},{"year":2022,"cited_by_count":19},{"year":2021,"cited_by_count":35},{"year":2020,"cited_by_count":19},{"year":2019,"cited_by_count":14},{"year":2018,"cited_by_count":13},{"year":2017,"cited_by_count":11},{"year":2016,"cited_by_count":10},{"year":2015,"cited_by_count":17},{"year":2014,"cited_by_count":9},{"year":2013,"cited_by_count":10},{"year":2012,"cited_by_count":9}],"updated_date":"2026-10-31T12:09:11.096373","created_date":"2016-06-24T00:00:00"}
