{"id":"https://openalex.org/W2058766354","doi":"https://doi.org/10.1016/j.sbspro.2013.10.515","title":"The Effect of Social Media on Personal Branding Efforts of Top Level Executives","display_name":"The Effect of Social Media on Personal Branding Efforts of Top Level Executives","publication_year":2013,"publication_date":"2013-11-01","ids":{"openalex":"https://openalex.org/W2058766354","doi":"https://doi.org/10.1016/j.sbspro.2013.10.515","mag":"2058766354"},"language":"en","primary_location":{"id":"doi:10.1016/j.sbspro.2013.10.515","doi":"https://doi.org/10.1016/j.sbspro.2013.10.515","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.sbspro.2013.10.515","pdf_url":"https://www.sciencedirect.com/science/article/pii/S1877042813039608/pdf","source":{"id":"https://openalex.org/S104917558","display_name":"Procedia - Social and Behavioral Sciences","issn_l":"1877-0428","issn":["1877-0428"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Procedia - Social and Behavioral Sciences","raw_type":"journal-article"},"volume":null,"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.sciencedirect.com/science/article/pii/S1877042813039608/pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5085017150","display_name":"\u0130lkay Karaduman","orcid":"https://orcid.org/0000-0003-4314-7590","observed_orcids":["https://orcid.org/0000-0003-4314-7590"]},"institutions":[{"id":"https://openalex.org/I179948855","display_name":"Istanbul Ayd\u0131n University","ror":"https://ror.org/00qsyw664","country_code":"TR","type":"education","lineage":["https://openalex.org/I179948855"]}],"countries":["TR"],"is_corresponding":true,"raw_author_name":"\u0130lkay Karaduman","raw_affiliation_strings":["\u0130stanbul Ayd\u0131n University, \u0130stanbul, 34295, Turkey"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u0130stanbul Ayd\u0131n University, \u0130stanbul, 34295, Turkey","institution_ids":["https://openalex.org/I179948855"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5085017150"],"corresponding_institution_ids":["https://openalex.org/I179948855"],"apc_list":null,"apc_paid":null,"fwci":12.4835,"has_fulltext":true,"cited_by_count":109,"citation_normalized_percentile":{"value":0.98359744,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":100},"biblio":{"volume":"99","issue":null,"first_page":"465","last_page":"473"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8213000297546387,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8213000297546387,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.0908999964594841,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.05310000106692314,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/personal-branding","display_name":"personal branding","score":0.8669999837875366},{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.9959999918937683},{"id":"https://openalex.org/keywords/brand-equity","display_name":"brand equity","score":0.6930000185966492},{"id":"https://openalex.org/keywords/reputation-management","display_name":"reputation management","score":0.7990000247955322},{"id":"https://openalex.org/keywords/impression-management","display_name":"impression management","score":0.996999979019165},{"id":"https://openalex.org/keywords/self-promotion","display_name":"self-promotion","score":0.8669999837875366},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.6759999990463257},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.9819999933242798}],"concepts":[{"id":"https://openalex.org/C48798503","wikidata":"https://www.wikidata.org/wiki/Q877546","display_name":"Reputation","level":2,"score":0.6989207863807678},{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.6921197175979614},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.6780586242675781},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6755324006080627},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.6090730428695679},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.5961658954620361},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.558028519153595},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.556983232498169},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.550048291683197},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5354464650154114},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5162506103515625},{"id":"https://openalex.org/C76178495","wikidata":"https://www.wikidata.org/wiki/Q4808784","display_name":"Asset (computer security)","level":2,"score":0.4897923469543457},{"id":"https://openalex.org/C2778914735","wikidata":"https://www.wikidata.org/wiki/Q1339389","display_name":"Employer branding","level":4,"score":0.4655357897281647},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.4527748227119446},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.4253947138786316},{"id":"https://openalex.org/C545102676","wikidata":"https://www.wikidata.org/wiki/Q1780667","display_name":"Product management","level":3,"score":0.11227744817733765},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.09837165474891663},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.09483906626701355},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.0909639298915863},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.07664757966995239},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1016/j.sbspro.2013.10.515","doi":"https://doi.org/10.1016/j.sbspro.2013.10.515","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.sbspro.2013.10.515","pdf_url":"https://www.sciencedirect.com/science/article/pii/S1877042813039608/pdf","source":{"id":"https://openalex.org/S104917558","display_name":"Procedia - Social and Behavioral Sciences","issn_l":"1877-0428","issn":["1877-0428"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Procedia - Social and Behavioral Sciences","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1016/j.sbspro.2013.10.515","doi":"https://doi.org/10.1016/j.sbspro.2013.10.515","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.sbspro.2013.10.515","pdf_url":"https://www.sciencedirect.com/science/article/pii/S1877042813039608/pdf","source":{"id":"https://openalex.org/S104917558","display_name":"Procedia - Social and Behavioral Sciences","issn_l":"1877-0428","issn":["1877-0428"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Procedia - Social and Behavioral Sciences","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2058766354.pdf","grobid_xml":"https://content.openalex.org/works/W2058766354.grobid-xml"},"referenced_works_count":21,"referenced_works":["https://openalex.org/W614003953","https://openalex.org/W1517538395","https://openalex.org/W1574682103","https://openalex.org/W1588021794","https://openalex.org/W1990784117","https://openalex.org/W1990916761","https://openalex.org/W2002012569","https://openalex.org/W2011552034","https://openalex.org/W2011554523","https://openalex.org/W2015186536","https://openalex.org/W2046802676","https://openalex.org/W2051388078","https://openalex.org/W2053180270","https://openalex.org/W2061415512","https://openalex.org/W2121001699","https://openalex.org/W2130702316","https://openalex.org/W2138794141","https://openalex.org/W2799178947","https://openalex.org/W3121590070","https://openalex.org/W4256173697","https://openalex.org/W6603625323"],"related_works":["https://openalex.org/W1549661591","https://openalex.org/W2618071213","https://openalex.org/W7110601473","https://openalex.org/W4226178892","https://openalex.org/W7137452939","https://openalex.org/W4379875693","https://openalex.org/W4401315844","https://openalex.org/W7052432926","https://openalex.org/W3138625969","https://openalex.org/W2884661037"],"abstract_inverted_index":{"Personal":[0],"branding":[1,46],"is":[2,27],"the":[3,71,74],"process":[4],"whereby":[5],"people":[6,75],"and":[7,14,20,34,58,67,85],"their":[8],"careers":[9],"are":[10],"marked":[11],"as":[12,79],"brands":[13,80],"it":[15],"differs":[16],"from":[17],"reputation":[18],"management":[19,22],"impression":[21],"with":[23,64],"its":[24,65],"purpose.":[25],"It":[26],"directly":[28],"intended":[29],"to":[30,39,54,73,76],"create":[31,55],"an":[32],"asset":[33],"brand":[35,56,60],"equity":[36],"that":[37],"pertains":[38],"a":[40,82],"particular":[41],"person":[42],"or":[43],"individual.":[44],"Usually":[45],"efforts":[47],"require":[48],"extensive":[49],"financial":[50],"support":[51],"for":[52],"promotion":[53],"awareness":[57],"afterwards":[59],"loyalty.":[61],"Social":[62],"media,":[63],"ideological":[66],"technological":[68],"structure,":[69],"gives":[70],"opportunity":[72],"promote":[77],"themselves":[78],"in":[81],"relatively":[83],"cheap":[84],"efficient":[86],"manner.":[87]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":6},{"year":2023,"cited_by_count":14},{"year":2022,"cited_by_count":15},{"year":2021,"cited_by_count":18},{"year":2020,"cited_by_count":15},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":8},{"year":2017,"cited_by_count":10},{"year":2016,"cited_by_count":8},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}
