{"id":"https://openalex.org/W2054902417","doi":"https://doi.org/10.1080/13527266.2012.693120","title":"The effect of hedonic and utilitarian verbal descriptions and pictures on willingness to try an innovation: Do emotions matter?","display_name":"The effect of hedonic and utilitarian verbal descriptions and pictures on willingness to try an innovation: Do emotions matter?","publication_year":2012,"publication_date":"2012-07-04","ids":{"openalex":"https://openalex.org/W2054902417","doi":"https://doi.org/10.1080/13527266.2012.693120","mag":"2054902417"},"language":"en","primary_location":{"id":"doi:10.1080/13527266.2012.693120","doi":"https://doi.org/10.1080/13527266.2012.693120","is_oa":false,"landing_page_url":"https://doi.org/10.1080/13527266.2012.693120","pdf_url":null,"source":{"id":"https://openalex.org/S158451771","display_name":"Journal of Marketing Communications","issn_l":"1352-7266","issn":["1352-7266","1466-4445"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","erih-plus","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Communications","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5042413499","display_name":"Arjun Chaudhuri","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I126350171","display_name":"Fairfield University","ror":"https://ror.org/04z49n283","country_code":"US","type":"education","lineage":["https://openalex.org/I126350171"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Arjun Chaudhuri","raw_affiliation_strings":["Marketing Department, Fairfield University, 1073 N Benson Rd, Fairfield, CT06824, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Marketing Department, Fairfield University, 1073 N Benson Rd, Fairfield, CT06824, USA","institution_ids":["https://openalex.org/I126350171"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5025544736","display_name":"Camelia Codruta Micu","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I126350171","display_name":"Fairfield University","ror":"https://ror.org/04z49n283","country_code":"US","type":"education","lineage":["https://openalex.org/I126350171"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Camelia Codruta Micu","raw_affiliation_strings":["Marketing Department, Fairfield University, 1073 N Benson Rd, Fairfield, CT06824, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Marketing Department, Fairfield University, 1073 N Benson Rd, Fairfield, CT06824, USA","institution_ids":["https://openalex.org/I126350171"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5025544736"],"corresponding_institution_ids":["https://openalex.org/I126350171"],"apc_list":null,"apc_paid":null,"fwci":1.7183,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.89706817,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"20","issue":"5","first_page":"307","last_page":"324"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.19099999964237213,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.19099999964237213,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.12950000166893005,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.11100000143051147,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/willingness-to-try","display_name":"willingness to try","score":0.9570000171661377},{"id":"https://openalex.org/keywords/pictorial-stimuli","display_name":"pictorial stimuli","score":0.7860000133514404},{"id":"https://openalex.org/keywords/visual-images","display_name":"visual images","score":0.7440000176429749},{"id":"https://openalex.org/keywords/emotions","display_name":"emotions","score":0.6340000033378601},{"id":"https://openalex.org/keywords/optimism","display_name":"optimism","score":0.9750000238418579},{"id":"https://openalex.org/keywords/anxiety","display_name":"anxiety","score":0.9950000047683716},{"id":"https://openalex.org/keywords/innovation-adoption","display_name":"innovation adoption","score":0.5059999823570251},{"id":"https://openalex.org/keywords/communication-management","display_name":"communication management","score":0.5690000057220459}],"concepts":[{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.7126377820968628},{"id":"https://openalex.org/C204017024","wikidata":"https://www.wikidata.org/wiki/Q485446","display_name":"Optimism","level":2,"score":0.635523796081543},{"id":"https://openalex.org/C2779918689","wikidata":"https://www.wikidata.org/wiki/Q3771842","display_name":"Stimulus (psychology)","level":2,"score":0.5429967641830444},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.4800880551338196},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.47232240438461304},{"id":"https://openalex.org/C558461103","wikidata":"https://www.wikidata.org/wiki/Q154430","display_name":"Anxiety","level":2,"score":0.4176124036312103},{"id":"https://openalex.org/C118552586","wikidata":"https://www.wikidata.org/wiki/Q7867","display_name":"Psychiatry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/13527266.2012.693120","doi":"https://doi.org/10.1080/13527266.2012.693120","is_oa":false,"landing_page_url":"https://doi.org/10.1080/13527266.2012.693120","pdf_url":null,"source":{"id":"https://openalex.org/S158451771","display_name":"Journal of Marketing Communications","issn_l":"1352-7266","issn":["1352-7266","1466-4445"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","erih-plus","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Communications","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":48,"referenced_works":["https://openalex.org/W103756774","https://openalex.org/W618049129","https://openalex.org/W1483155202","https://openalex.org/W1966120870","https://openalex.org/W1979657326","https://openalex.org/W1981335420","https://openalex.org/W1987364024","https://openalex.org/W1990513740","https://openalex.org/W1993624706","https://openalex.org/W2000988685","https://openalex.org/W2006596739","https://openalex.org/W2015314172","https://openalex.org/W2020411709","https://openalex.org/W2022166711","https://openalex.org/W2028574684","https://openalex.org/W2032102395","https://openalex.org/W2033561320","https://openalex.org/W2039619242","https://openalex.org/W2041477933","https://openalex.org/W2045030274","https://openalex.org/W2050251515","https://openalex.org/W2050589899","https://openalex.org/W2055183765","https://openalex.org/W2071539043","https://openalex.org/W2073355833","https://openalex.org/W2074049680","https://openalex.org/W2077549983","https://openalex.org/W2082431087","https://openalex.org/W2084325639","https://openalex.org/W2093623550","https://openalex.org/W2100813809","https://openalex.org/W2107860183","https://openalex.org/W2108721766","https://openalex.org/W2108880422","https://openalex.org/W2116442885","https://openalex.org/W2119043452","https://openalex.org/W2127797624","https://openalex.org/W2143299957","https://openalex.org/W2157906015","https://openalex.org/W2159401492","https://openalex.org/W2170905535","https://openalex.org/W2314084003","https://openalex.org/W2329925658","https://openalex.org/W2413868313","https://openalex.org/W2415407974","https://openalex.org/W2418025393","https://openalex.org/W2768493217","https://openalex.org/W3123937831"],"related_works":["https://openalex.org/W1993624706","https://openalex.org/W2186696787","https://openalex.org/W2417887041","https://openalex.org/W7062822475","https://openalex.org/W2030397779","https://openalex.org/W3016052007","https://openalex.org/W7032710022","https://openalex.org/W2980549148","https://openalex.org/W1976518471","https://openalex.org/W2153932698"],"abstract_inverted_index":{"This":[0],"research":[1],"investigates":[2],"the":[3,33,39,49,55,61,70,75,82,96],"role":[4],"of":[5,19,35,41,72,77,81,98],"a":[6,14,36,66,78],"pictorial":[7],"stimulus":[8],"on":[9,44],"initial":[10],"exposure":[11],"to":[12,46,86],"either":[13],"hedonic":[15],"or":[16,26],"utilitarian":[17],"description":[18,43,73],"an":[20],"innovation":[21,83],"and":[22,38,74,90],"whether":[23],"positive":[24,89],"(optimism)":[25],"negative":[27,91],"(anxiety)":[28],"emotion":[29],"is":[30],"responsible":[31],"for":[32,102],"effect":[34,97],"picture":[37],"type":[40,71],"verbal":[42],"willingness":[45],"try":[47],"(WTT)":[48],"innovation.":[50],"In":[51],"two":[52],"studies,":[53],"using":[54],"hydrogen":[56],"fuel":[57],"cell":[58],"car":[59],"as":[60],"focal":[62],"product,":[63],"we":[64],"find":[65],"significant":[67],"interaction":[68],"between":[69],"presence":[76],"visual":[79],"image":[80],"with":[84],"regard":[85],"WTT.":[87],"However,":[88],"emotions":[92],"do":[93],"not":[94],"mediate":[95],"this":[99],"interaction.":[100],"Implications":[101],"communication":[103],"management":[104],"are":[105],"discussed.":[106]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
