{"id":"https://openalex.org/W2054886360","doi":"https://doi.org/10.1007/s11002-013-9253-2","title":"New product preannouncements, advertising investments, and stock returns","display_name":"New product preannouncements, advertising investments, and stock returns","publication_year":2013,"publication_date":"2013-07-30","ids":{"openalex":"https://openalex.org/W2054886360","doi":"https://doi.org/10.1007/s11002-013-9253-2","mag":"2054886360"},"language":"en","primary_location":{"id":"doi:10.1007/s11002-013-9253-2","doi":"https://doi.org/10.1007/s11002-013-9253-2","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s11002-013-9253-2","pdf_url":null,"source":{"id":"https://openalex.org/S148909191","display_name":"Marketing Letters","issn_l":"0923-0645","issn":["0923-0645","1573-059X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-2","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Letters","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5106483038","display_name":"Chien\u2010Wei Chen","orcid":"https://orcid.org/0009-0001-7428-0004","observed_orcids":["https://orcid.org/0009-0001-7428-0004"]},"institutions":[{"id":"https://openalex.org/I87354575","display_name":"National Chengchi University","ror":"https://ror.org/03rqk8h36","country_code":"TW","type":"education","lineage":["https://openalex.org/I87354575"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Chien-Wei Chen","raw_affiliation_strings":["Department of International Business, National Chengchi University, Taipei, Taiwan","National Chengchi University;"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of International Business, National Chengchi University, Taipei, Taiwan","institution_ids":["https://openalex.org/I87354575"]},{"raw_affiliation_string":"National Chengchi University;","institution_ids":["https://openalex.org/I87354575"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5110068322","display_name":"Min-Hsien Chiang","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I91807558","display_name":"National Cheng Kung University","ror":"https://ror.org/01b8kcc49","country_code":"TW","type":"education","lineage":["https://openalex.org/I91807558"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Min-Hsien Chiang","raw_affiliation_strings":["Institute of International Business, National Cheng Kung University, Tainan, Taiwan","National Cheng-Kung University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institute of International Business, National Cheng Kung University, Tainan, Taiwan","institution_ids":["https://openalex.org/I91807558"]},{"raw_affiliation_string":"National Cheng-Kung University","institution_ids":["https://openalex.org/I91807558"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100863465","display_name":"Chi-Lin Yang","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I91807558","display_name":"National Cheng Kung University","ror":"https://ror.org/01b8kcc49","country_code":"TW","type":"education","lineage":["https://openalex.org/I91807558"]}],"countries":["TW"],"is_corresponding":true,"raw_author_name":"Chi-Lin Yang","raw_affiliation_strings":["Institute of International Business, National Cheng Kung University, Tainan, Taiwan","National Cheng-Kung University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institute of International Business, National Cheng Kung University, Tainan, Taiwan","institution_ids":["https://openalex.org/I91807558"]},{"raw_affiliation_string":"National Cheng-Kung University","institution_ids":["https://openalex.org/I91807558"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5100863465"],"corresponding_institution_ids":["https://openalex.org/I91807558"],"apc_list":{"value":3190,"currency":"USD","value_usd":3190},"apc_paid":null,"fwci":5.8309,"has_fulltext":false,"cited_by_count":29,"citation_normalized_percentile":{"value":0.95706627,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"25","issue":"2","first_page":"207","last_page":"218"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10047","display_name":"Financial Markets and Investment Strategies","score":0.9330999851226807,"subfield":{"id":"https://openalex.org/subfields/2003","display_name":"Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10047","display_name":"Financial Markets and Investment Strategies","score":0.9330999851226807,"subfield":{"id":"https://openalex.org/subfields/2003","display_name":"Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12123","display_name":"Financial Analysis and Corporate Governance","score":0.028599999845027924,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.015699999406933784,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising-expenditure","display_name":"advertising expenditure","score":0.8899999856948853},{"id":"https://openalex.org/keywords/stock-returns","display_name":"stock returns","score":0.8460000157356262},{"id":"https://openalex.org/keywords/information-asymmetry","display_name":"information asymmetry","score":0.6449999809265137},{"id":"https://openalex.org/keywords/marketing-communication","display_name":"marketing communication","score":0.7429999709129333},{"id":"https://openalex.org/keywords/institutional-investors","display_name":"institutional investors","score":0.6949999928474426},{"id":"https://openalex.org/keywords/trade-costs","display_name":"trade costs","score":0.7210000157356262},{"id":"https://openalex.org/keywords/earnings-announcements","display_name":"earnings announcements","score":0.49900001287460327},{"id":"https://openalex.org/keywords/investor-reaction","display_name":"investor reaction","score":0.42500001192092896}],"concepts":[{"id":"https://openalex.org/C2781426361","wikidata":"https://www.wikidata.org/wiki/Q5326940","display_name":"Earnings","level":2,"score":0.6612675786018372},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.5885058045387268},{"id":"https://openalex.org/C204036174","wikidata":"https://www.wikidata.org/wiki/Q909380","display_name":"Stock (firearms)","level":2,"score":0.5414848327636719},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5391144752502441},{"id":"https://openalex.org/C556758197","wikidata":"https://www.wikidata.org/wiki/Q580018","display_name":"Monetary economics","level":1,"score":0.4675869941711426},{"id":"https://openalex.org/C134121241","wikidata":"https://www.wikidata.org/wiki/Q899301","display_name":"Yield (engineering)","level":2,"score":0.4577023983001709},{"id":"https://openalex.org/C2780299701","wikidata":"https://www.wikidata.org/wiki/Q475000","display_name":"Stock market","level":3,"score":0.4100118577480316},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3918519616127014},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3541424870491028},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.13215559720993042},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0},{"id":"https://openalex.org/C191897082","wikidata":"https://www.wikidata.org/wiki/Q11467","display_name":"Metallurgy","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C2780762169","wikidata":"https://www.wikidata.org/wiki/Q5905368","display_name":"Horse","level":2,"score":0.0},{"id":"https://openalex.org/C192562407","wikidata":"https://www.wikidata.org/wiki/Q228736","display_name":"Materials science","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/s11002-013-9253-2","doi":"https://doi.org/10.1007/s11002-013-9253-2","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s11002-013-9253-2","pdf_url":null,"source":{"id":"https://openalex.org/S148909191","display_name":"Marketing Letters","issn_l":"0923-0645","issn":["0923-0645","1573-059X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-2","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Letters","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:kap:mktlet:v:25:y:2014:i:2:p:207-218","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/10.1007/s11002-013-9253-2","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":41,"referenced_works":["https://openalex.org/W575014334","https://openalex.org/W1581965526","https://openalex.org/W1602099767","https://openalex.org/W1607031738","https://openalex.org/W1968242447","https://openalex.org/W1984248271","https://openalex.org/W1986702319","https://openalex.org/W1988275678","https://openalex.org/W1990513740","https://openalex.org/W1993350065","https://openalex.org/W1994204779","https://openalex.org/W2005596428","https://openalex.org/W2030872462","https://openalex.org/W2034955381","https://openalex.org/W2039622030","https://openalex.org/W2046279784","https://openalex.org/W2061120495","https://openalex.org/W2064062304","https://openalex.org/W2064988365","https://openalex.org/W2067060814","https://openalex.org/W2074001387","https://openalex.org/W2091034107","https://openalex.org/W2091544140","https://openalex.org/W2104443484","https://openalex.org/W2112256230","https://openalex.org/W2115747715","https://openalex.org/W2124790076","https://openalex.org/W2130083470","https://openalex.org/W2133111833","https://openalex.org/W2136120210","https://openalex.org/W2156109180","https://openalex.org/W2179200719","https://openalex.org/W2202236198","https://openalex.org/W2325242455","https://openalex.org/W2334317552","https://openalex.org/W2520915449","https://openalex.org/W2612428913","https://openalex.org/W3122141049","https://openalex.org/W3124988615","https://openalex.org/W3125853770","https://openalex.org/W6688064974"],"related_works":["https://openalex.org/W2555906495","https://openalex.org/W2071667648","https://openalex.org/W2739406288","https://openalex.org/W2028075569","https://openalex.org/W4281653189","https://openalex.org/W7098813574","https://openalex.org/W2087472962","https://openalex.org/W8634267","https://openalex.org/W2051903829","https://openalex.org/W1983810510"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":5},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":6},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}
