{"id":"https://openalex.org/W2054005182","doi":"https://doi.org/10.1016/j.ijresmar.2012.06.001","title":"Drivers of consumer\u2013brand identification","display_name":"Drivers of consumer\u2013brand identification","publication_year":2012,"publication_date":"2012-09-23","ids":{"openalex":"https://openalex.org/W2054005182","doi":"https://doi.org/10.1016/j.ijresmar.2012.06.001","mag":"2054005182"},"language":"en","primary_location":{"id":"doi:10.1016/j.ijresmar.2012.06.001","doi":"https://doi.org/10.1016/j.ijresmar.2012.06.001","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.ijresmar.2012.06.001","pdf_url":null,"source":{"id":"https://openalex.org/S11810700","display_name":"International Journal of Research in Marketing","issn_l":"0167-8116","issn":["0167-8116","1873-8001"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1","jufo-3","norway-2","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Research in Marketing","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5021888711","display_name":"Nicola E. Stokburger-Sauer","orcid":"https://orcid.org/0000-0002-3349-3572","observed_orcids":["https://orcid.org/0000-0002-3349-3572"]},"institutions":[{"id":"https://openalex.org/I190249584","display_name":"Universit\u00e4t Innsbruck","ror":"https://ror.org/054pv6659","country_code":"AT","type":"education","lineage":["https://openalex.org/I190249584"]}],"countries":["AT"],"is_corresponding":false,"raw_author_name":"Nicola Stokburger-Sauer","raw_affiliation_strings":["Department for Strategic Management, Marketing and Tourism, University of Innsbruck, Universitaetsstr. 15, A-6020 Innsbruck, Austria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department for Strategic Management, Marketing and Tourism, University of Innsbruck, Universitaetsstr. 15, A-6020 Innsbruck, Austria","institution_ids":["https://openalex.org/I190249584"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5035593792","display_name":"Srinivasan Ratneshwar","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I76835614","display_name":"University of Missouri","ror":"https://ror.org/02ymw8z06","country_code":"US","type":"education","lineage":["https://openalex.org/I76835614"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"S. Ratneshwar","raw_affiliation_strings":["Trulaske College of Business, University of Missouri, Columbia, MO 65203, United States"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Trulaske College of Business, University of Missouri, Columbia, MO 65203, United States","institution_ids":["https://openalex.org/I76835614"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5074412313","display_name":"Sankar Sen","orcid":"https://orcid.org/0000-0002-1755-3985","observed_orcids":["https://orcid.org/0000-0002-1755-3985"]},"institutions":[{"id":"https://openalex.org/I141810926","display_name":"Baruch College","ror":"https://ror.org/023qavy03","country_code":"US","type":"education","lineage":["https://openalex.org/I141810926"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Sankar Sen","raw_affiliation_strings":["Zicklin School of Business, Baruch College/CUNY, One Bernard Baruch Way, New York, NY 10010, United States"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Zicklin School of Business, Baruch College/CUNY, One Bernard Baruch Way, New York, NY 10010, United States","institution_ids":["https://openalex.org/I141810926"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5074412313"],"corresponding_institution_ids":["https://openalex.org/I141810926"],"apc_list":{"value":4000,"currency":"USD","value_usd":4000},"apc_paid":null,"fwci":43.4979,"has_fulltext":false,"cited_by_count":970,"citation_normalized_percentile":{"value":0.99792945,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":93,"max":100},"biblio":{"volume":"29","issue":"4","first_page":"406","last_page":"418"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-brand-identification","display_name":"consumer-brand identification","score":0.9440000057220459},{"id":"https://openalex.org/keywords/brand-distinctiveness","display_name":"brand distinctiveness","score":1.0},{"id":"https://openalex.org/keywords/brand-warmth","display_name":"brand warmth","score":0.996999979019165},{"id":"https://openalex.org/keywords/brand-involvement","display_name":"brand involvement","score":0.7689999938011169},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.9789999723434448},{"id":"https://openalex.org/keywords/brand-advocacy","display_name":"brand advocacy","score":0.9919999837875366},{"id":"https://openalex.org/keywords/consumer-identity","display_name":"consumer identity","score":0.7480000257492065}],"concepts":[{"id":"https://openalex.org/C47385372","wikidata":"https://www.wikidata.org/wiki/Q7098943","display_name":"Optimal distinctiveness theory","level":2,"score":0.7991709113121033},{"id":"https://openalex.org/C93225998","wikidata":"https://www.wikidata.org/wiki/Q1941972","display_name":"Moderation","level":2,"score":0.7874152064323425},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.6595653295516968},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.654792308807373},{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.6182637810707092},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.61202073097229},{"id":"https://openalex.org/C154775046","wikidata":"https://www.wikidata.org/wiki/Q188","display_name":"German","level":2,"score":0.6045895218849182},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5944243669509888},{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.5797373652458191},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.5525444149971008},{"id":"https://openalex.org/C147101817","wikidata":"https://www.wikidata.org/wiki/Q13443840","display_name":"Product category","level":3,"score":0.5497047901153564},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.53038090467453},{"id":"https://openalex.org/C103278499","wikidata":"https://www.wikidata.org/wiki/Q254465","display_name":"Similarity (geometry)","level":3,"score":0.5190078020095825},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5161891579627991},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5038885474205017},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.4573376476764679},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4001254439353943},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.1725653111934662},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.07319164276123047},{"id":"https://openalex.org/C115961682","wikidata":"https://www.wikidata.org/wiki/Q860623","display_name":"Image (mathematics)","level":2,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C59822182","wikidata":"https://www.wikidata.org/wiki/Q441","display_name":"Botany","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1016/j.ijresmar.2012.06.001","doi":"https://doi.org/10.1016/j.ijresmar.2012.06.001","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.ijresmar.2012.06.001","pdf_url":null,"source":{"id":"https://openalex.org/S11810700","display_name":"International Journal of Research in Marketing","issn_l":"0167-8116","issn":["0167-8116","1873-8001"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1","jufo-3","norway-2","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Research in Marketing","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:eee:ijrema:v:29:y:2012:i:4:p:406-418","doi":null,"is_oa":false,"landing_page_url":"http://www.sciencedirect.com/science/article/pii/S0167811612000572","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":109,"referenced_works":["https://openalex.org/W248312616","https://openalex.org/W422263596","https://openalex.org/W630727849","https://openalex.org/W1485468574","https://openalex.org/W1523381708","https://openalex.org/W1565725716","https://openalex.org/W1592080430","https://openalex.org/W1605541530","https://openalex.org/W1607137273","https://openalex.org/W1799750435","https://openalex.org/W1832238961","https://openalex.org/W1906004480","https://openalex.org/W1944150654","https://openalex.org/W1965574139","https://openalex.org/W1966423442","https://openalex.org/W1966842282","https://openalex.org/W1970380220","https://openalex.org/W1971157314","https://openalex.org/W1973557004","https://openalex.org/W1978707393","https://openalex.org/W1982562184","https://openalex.org/W1984999771","https://openalex.org/W1986035178","https://openalex.org/W1987364024","https://openalex.org/W1998751590","https://openalex.org/W2013729560","https://openalex.org/W2016776190","https://openalex.org/W2019656339","https://openalex.org/W2023997082","https://openalex.org/W2024990688","https://openalex.org/W2026149024","https://openalex.org/W2032063249","https://openalex.org/W2034319269","https://openalex.org/W2041767207","https://openalex.org/W2041815189","https://openalex.org/W2048691408","https://openalex.org/W2052010069","https://openalex.org/W2054347393","https://openalex.org/W2062173339","https://openalex.org/W2076389556","https://openalex.org/W2078977693","https://openalex.org/W2079337383","https://openalex.org/W2080972365","https://openalex.org/W2081229662","https://openalex.org/W2086670988","https://openalex.org/W2087142893","https://openalex.org/W2090644076","https://openalex.org/W2092254798","https://openalex.org/W2093114961","https://openalex.org/W2095258229","https://openalex.org/W2096341672","https://openalex.org/W2098418305","https://openalex.org/W2099342631","https://openalex.org/W2102756860","https://openalex.org/W2106096361","https://openalex.org/W2106901357","https://openalex.org/W2108912568","https://openalex.org/W2109174512","https://openalex.org/W2109453861","https://openalex.org/W2111952268","https://openalex.org/W2112336372","https://openalex.org/W2113136459","https://openalex.org/W2113833762","https://openalex.org/W2115278118","https://openalex.org/W2115612291","https://openalex.org/W2117356399","https://openalex.org/W2119982576","https://openalex.org/W2121227792","https://openalex.org/W2125275681","https://openalex.org/W2130091537","https://openalex.org/W2134368355","https://openalex.org/W2135856408","https://openalex.org/W2137247419","https://openalex.org/W2138600884","https://openalex.org/W2140218084","https://openalex.org/W2147149573","https://openalex.org/W2152642979","https://openalex.org/W2158476549","https://openalex.org/W2158517811","https://openalex.org/W2159997499","https://openalex.org/W2161511209","https://openalex.org/W2164085284","https://openalex.org/W2165713436","https://openalex.org/W2168014017","https://openalex.org/W2169278438","https://openalex.org/W2257296463","https://openalex.org/W2266639535","https://openalex.org/W2326448563","https://openalex.org/W2327470083","https://openalex.org/W2333131160","https://openalex.org/W2335736081","https://openalex.org/W2415336774","https://openalex.org/W2504714805","https://openalex.org/W2988032288","https://openalex.org/W3121590070","https://openalex.org/W3122517124","https://openalex.org/W3211221704","https://openalex.org/W4211068185","https://openalex.org/W4235678817","https://openalex.org/W4237377395","https://openalex.org/W4249532312","https://openalex.org/W4255798239","https://openalex.org/W4298874944","https://openalex.org/W4300143356","https://openalex.org/W6638380345","https://openalex.org/W6639749773","https://openalex.org/W6724573939","https://openalex.org/W6757060780","https://openalex.org/W6758539089"],"related_works":["https://openalex.org/W3116496030","https://openalex.org/W2945886660","https://openalex.org/W2908655657","https://openalex.org/W2773429705","https://openalex.org/W4388564166","https://openalex.org/W2075524263","https://openalex.org/W1182602162","https://openalex.org/W2301956196","https://openalex.org/W4255689065","https://openalex.org/W4410030500"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":97},{"year":2025,"cited_by_count":87},{"year":2024,"cited_by_count":104},{"year":2023,"cited_by_count":111},{"year":2022,"cited_by_count":82},{"year":2021,"cited_by_count":104},{"year":2020,"cited_by_count":92},{"year":2019,"cited_by_count":72},{"year":2018,"cited_by_count":59},{"year":2017,"cited_by_count":58},{"year":2016,"cited_by_count":43},{"year":2015,"cited_by_count":27},{"year":2014,"cited_by_count":25},{"year":2013,"cited_by_count":7},{"year":2012,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}