{"id":"https://openalex.org/W2053847554","doi":"https://doi.org/10.1080/09593969.2010.520504","title":"The effects of the anchoring heuristic on Brazilian consumer decisions: ananalysis of the choice process","display_name":"The effects of the anchoring heuristic on Brazilian consumer decisions: ananalysis of the choice process","publication_year":2010,"publication_date":"2010-11-25","ids":{"openalex":"https://openalex.org/W2053847554","doi":"https://doi.org/10.1080/09593969.2010.520504","mag":"2053847554"},"language":"en","primary_location":{"id":"doi:10.1080/09593969.2010.520504","doi":"https://doi.org/10.1080/09593969.2010.520504","is_oa":false,"landing_page_url":"https://doi.org/10.1080/09593969.2010.520504","pdf_url":null,"source":{"id":"https://openalex.org/S4210205650","display_name":"The International Review of Retail Distribution and Consumer Research","issn_l":"0959-3969","issn":["0959-3969","1466-4402"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The International Review of Retail, Distribution and Consumer Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5035239057","display_name":"Marcos Roberto Luppe","orcid":"https://orcid.org/0000-0003-2297-1900","observed_orcids":["https://orcid.org/0000-0003-2297-1900"]},"institutions":[{"id":"https://openalex.org/I17974374","display_name":"Universidade de S\u00e3o Paulo","ror":"https://ror.org/036rp1748","country_code":"BR","type":"education","lineage":["https://openalex.org/I17974374"]}],"countries":["BR"],"is_corresponding":true,"raw_author_name":"Marcos Roberto Luppe","raw_affiliation_strings":["Department of Business Administration of the School of Economics, Administration and Accounting of the S\u00e3o Paulo University \u2013 FEA/USP, S\u00e3o Paulo, Brazil"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Business Administration of the School of Economics, Administration and Accounting of the S\u00e3o Paulo University \u2013 FEA/USP, S\u00e3o Paulo, Brazil","institution_ids":["https://openalex.org/I17974374"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5085614803","display_name":"Cl\u00e1udio Felisoni de \u00c2ngelo","orcid":"https://orcid.org/0000-0002-6034-8282","observed_orcids":["https://orcid.org/0000-0002-6034-8282"]},"institutions":[{"id":"https://openalex.org/I17974374","display_name":"Universidade de S\u00e3o Paulo","ror":"https://ror.org/036rp1748","country_code":"BR","type":"education","lineage":["https://openalex.org/I17974374"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Claudio Felisoni de Angelo","raw_affiliation_strings":["Department of Business Administration of the School of Economics, Administration and Accounting of the S\u00e3o Paulo University \u2013 FEA/USP, S\u00e3o Paulo, Brazil"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Business Administration of the School of Economics, Administration and Accounting of the S\u00e3o Paulo University \u2013 FEA/USP, S\u00e3o Paulo, Brazil","institution_ids":["https://openalex.org/I17974374"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5035239057"],"corresponding_institution_ids":["https://openalex.org/I17974374"],"apc_list":null,"apc_paid":null,"fwci":0.4465,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.69894813,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"20","issue":"5","first_page":"495","last_page":"513"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.9911999702453613,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.9911999702453613,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.007199999876320362,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/anchoring","display_name":"anchoring","score":0.9850000143051147},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9319999814033508},{"id":"https://openalex.org/keywords/reference-points","display_name":"reference points","score":0.578000009059906},{"id":"https://openalex.org/keywords/price-perception","display_name":"price perception","score":0.7210000157356262},{"id":"https://openalex.org/keywords/consumer-choice-process","display_name":"consumer choice process","score":0.5720000267028809},{"id":"https://openalex.org/keywords/brazilian-consumers","display_name":"Brazilian consumers","score":0.414000004529953}],"concepts":[{"id":"https://openalex.org/C18483071","wikidata":"https://www.wikidata.org/wiki/Q168432","display_name":"Anchoring","level":2,"score":0.9091596007347107},{"id":"https://openalex.org/C173801870","wikidata":"https://www.wikidata.org/wiki/Q201413","display_name":"Heuristic","level":2,"score":0.6226733326911926},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.5641052722930908},{"id":"https://openalex.org/C2776314989","wikidata":"https://www.wikidata.org/wiki/Q833495","display_name":"Consumer choice","level":2,"score":0.4146430492401123},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3505946397781372},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3300398290157318},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3168073296546936},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.31336313486099243},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.27460378408432007},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.18987807631492615},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.14379003643989563},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/09593969.2010.520504","doi":"https://doi.org/10.1080/09593969.2010.520504","is_oa":false,"landing_page_url":"https://doi.org/10.1080/09593969.2010.520504","pdf_url":null,"source":{"id":"https://openalex.org/S4210205650","display_name":"The International Review of Retail Distribution and Consumer Research","issn_l":"0959-3969","issn":["0959-3969","1466-4402"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The International Review of Retail, Distribution and Consumer Research","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":52,"referenced_works":["https://openalex.org/W158727920","https://openalex.org/W218224233","https://openalex.org/W354470017","https://openalex.org/W1492503486","https://openalex.org/W1557998370","https://openalex.org/W1843246605","https://openalex.org/W1976624377","https://openalex.org/W1980054641","https://openalex.org/W1994204779","https://openalex.org/W1995092202","https://openalex.org/W1999082440","https://openalex.org/W2000555506","https://openalex.org/W2005852998","https://openalex.org/W2010527565","https://openalex.org/W2016377072","https://openalex.org/W2021791193","https://openalex.org/W2022261539","https://openalex.org/W2025443246","https://openalex.org/W2029294895","https://openalex.org/W2031362894","https://openalex.org/W2035782089","https://openalex.org/W2048276573","https://openalex.org/W2061592058","https://openalex.org/W2093349432","https://openalex.org/W2093941536","https://openalex.org/W2107576603","https://openalex.org/W2108694085","https://openalex.org/W2114194344","https://openalex.org/W2114505339","https://openalex.org/W2130953635","https://openalex.org/W2133469585","https://openalex.org/W2136942639","https://openalex.org/W2141201982","https://openalex.org/W2145037535","https://openalex.org/W2146161689","https://openalex.org/W2147091291","https://openalex.org/W2151219384","https://openalex.org/W2168575967","https://openalex.org/W2171258393","https://openalex.org/W2171266963","https://openalex.org/W2319350549","https://openalex.org/W2333510563","https://openalex.org/W2333584940","https://openalex.org/W2569512353","https://openalex.org/W2890242469","https://openalex.org/W3011865677","https://openalex.org/W3123340585","https://openalex.org/W3124622930","https://openalex.org/W4242467757","https://openalex.org/W4242847335","https://openalex.org/W4291732853","https://openalex.org/W4292157289"],"related_works":["https://openalex.org/W7119334462","https://openalex.org/W2291393581","https://openalex.org/W6998803750","https://openalex.org/W1981334841","https://openalex.org/W2461335056","https://openalex.org/W2890721370","https://openalex.org/W2997409356","https://openalex.org/W6990266043","https://openalex.org/W4385852865","https://openalex.org/W2087173393"],"abstract_inverted_index":{"The":[0,19,77],"objective":[1],"of":[2,21,30,42,71,87,95],"this":[3,52],"paper":[4,53],"is":[5,63],"to":[6,16,27,60,65],"analyze":[7],"how":[8,55],"individuals":[9],"process":[10,24],"and":[11,50],"evaluate":[12],"information":[13],"in":[14],"order":[15],"make":[17],"choices.":[18],"dynamics":[20],"the":[22,28,39,69,85,93],"decision-making":[23],"give":[25],"rise":[26],"use":[29],"true":[31],"or":[32,75,97],"false":[33],"references,":[34],"which":[35],"have":[36],"been":[37],"given":[38,73],"suggestive":[40],"name":[41],"anchors.":[43],"Using":[44],"a":[45,72,98],"method":[46],"proposed":[47],"by":[48],"Jacowitz":[49],"Kahneman,":[51],"analyzes":[54],"an":[56,61],"arbitrary":[57],"number":[58],"presented":[59],"individual":[62],"able":[64],"alter":[66],"judgment":[67],"on":[68],"price":[70],"product":[74],"service.":[76,101],"results":[78],"indicate":[79],"that":[80],"complex":[81],"mental":[82],"processes":[83],"condition":[84],"evaluation":[86],"perfectly":[88],"defined":[89],"entities,":[90],"such":[91],"as":[92],"type":[94],"goods":[96],"commonly":[99],"used":[100]},"counts_by_year":[{"year":2020,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2012,"cited_by_count":2}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}