{"id":"https://openalex.org/W2053797083","doi":"https://doi.org/10.1177/073346489701600205","title":"The 50 and Older Characters in the Advertisements of Modern Maturity: Growing Older, Getting Better?","display_name":"The 50 and Older Characters in the Advertisements of Modern Maturity: Growing Older, Getting Better?","publication_year":1997,"publication_date":"1997-06-01","ids":{"openalex":"https://openalex.org/W2053797083","doi":"https://doi.org/10.1177/073346489701600205","mag":"2053797083"},"language":"en","primary_location":{"id":"doi:10.1177/073346489701600205","doi":"https://doi.org/10.1177/073346489701600205","is_oa":false,"landing_page_url":"https://doi.org/10.1177/073346489701600205","pdf_url":null,"source":{"id":"https://openalex.org/S163127633","display_name":"Journal of Applied Gerontology","issn_l":"0733-4648","issn":["0733-4648","1552-4523"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","erih-plus","jufo-1","ki-jl-1","medline","norway-1","poland-100","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Applied Gerontology","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Scott D. Roberts","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I16452829","display_name":"The University of Texas System","ror":"https://ror.org/01gek1696","country_code":"US","type":"education","lineage":["https://openalex.org/I16452829"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Scott D. Roberts","raw_affiliation_strings":["University of Texas at Brownsville"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Texas at Brownsville","institution_ids":["https://openalex.org/I16452829"]}]},{"author_position":"last","author":{"id":null,"display_name":"Nan Zhou","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I168719708","display_name":"City University of Hong Kong","ror":"https://ror.org/03q8dnn23","country_code":"HK","type":"education","lineage":["https://openalex.org/I168719708"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"Nan Zhou","raw_affiliation_strings":["City University of Hong Kong"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"City University of Hong Kong","institution_ids":["https://openalex.org/I168719708"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":4400,"currency":"USD","value_usd":4400},"apc_paid":null,"fwci":6.7856,"has_fulltext":false,"cited_by_count":42,"citation_normalized_percentile":{"value":0.96073576,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"16","issue":"2","first_page":"208","last_page":"220"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9937000274658203,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9937000274658203,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11265","display_name":"Aging and Gerontology Research","score":0.005200000014156103,"subfield":{"id":"https://openalex.org/subfields/3206","display_name":"Neuropsychology and Physiological Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13025","display_name":"American History and Culture","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/media-representation-of-older-people","display_name":"media representation of older people","score":0.6610000133514404},{"id":"https://openalex.org/keywords/age-stereotypes","display_name":"age stereotypes","score":0.46299999952316284},{"id":"https://openalex.org/keywords/gender-representation","display_name":"gender representation","score":0.8429999947547913},{"id":"https://openalex.org/keywords/aging","display_name":"aging","score":0.3700000047683716}],"concepts":[{"id":"https://openalex.org/C101433766","wikidata":"https://www.wikidata.org/wiki/Q3543263","display_name":"Maturity (psychological)","level":2,"score":0.8819758892059326},{"id":"https://openalex.org/C56273599","wikidata":"https://www.wikidata.org/wiki/Q3122841","display_name":"White (mutation)","level":3,"score":0.7370625734329224},{"id":"https://openalex.org/C3019887659","wikidata":"https://www.wikidata.org/wiki/Q191089","display_name":"Older people","level":2,"score":0.5620593428611755},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.47331511974334717},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4616038203239441},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.4373977482318878},{"id":"https://openalex.org/C74909509","wikidata":"https://www.wikidata.org/wiki/Q10387","display_name":"Gerontology","level":1,"score":0.41622766852378845},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.39548686146736145},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.21927952766418457},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.21029871702194214},{"id":"https://openalex.org/C138496976","wikidata":"https://www.wikidata.org/wiki/Q175002","display_name":"Developmental psychology","level":1,"score":0.18016678094863892},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.09510135650634766},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.07019269466400146},{"id":"https://openalex.org/C55493867","wikidata":"https://www.wikidata.org/wiki/Q7094","display_name":"Biochemistry","level":1,"score":0.0},{"id":"https://openalex.org/C104317684","wikidata":"https://www.wikidata.org/wiki/Q7187","display_name":"Gene","level":2,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1177/073346489701600205","doi":"https://doi.org/10.1177/073346489701600205","is_oa":false,"landing_page_url":"https://doi.org/10.1177/073346489701600205","pdf_url":null,"source":{"id":"https://openalex.org/S163127633","display_name":"Journal of Applied Gerontology","issn_l":"0733-4648","issn":["0733-4648","1552-4523"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","erih-plus","jufo-1","ki-jl-1","medline","norway-1","poland-100","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Applied Gerontology","raw_type":"journal-article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.923.4296","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.923.4296","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://jag.sagepub.com/content/16/2/208.full.pdf","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/10","score":0.4074000120162964,"display_name":"Reduced inequalities"}],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/5","score":0.5,"display_name":"Gender equality"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":23,"referenced_works":["https://openalex.org/W37511333","https://openalex.org/W624184069","https://openalex.org/W1509220384","https://openalex.org/W1571323376","https://openalex.org/W1986623835","https://openalex.org/W1996448784","https://openalex.org/W2004255104","https://openalex.org/W2004560717","https://openalex.org/W2045350888","https://openalex.org/W2067466167","https://openalex.org/W2074764330","https://openalex.org/W2089590461","https://openalex.org/W2090398617","https://openalex.org/W2090573005","https://openalex.org/W2154128096","https://openalex.org/W2249843478","https://openalex.org/W2312528336","https://openalex.org/W2410168372","https://openalex.org/W2560394198","https://openalex.org/W2967245639","https://openalex.org/W2970567352","https://openalex.org/W4285719527","https://openalex.org/W4298160985"],"related_works":["https://openalex.org/W2035241323","https://openalex.org/W4200281639","https://openalex.org/W2089590461","https://openalex.org/W7020482337","https://openalex.org/W2166913841","https://openalex.org/W2560394198","https://openalex.org/W3214244958","https://openalex.org/W962782829","https://openalex.org/W2123222899","https://openalex.org/W2126312377"],"abstract_inverted_index":{"Advertisements":[0],"in":[1],"Modern":[2,76],"Maturity":[3,77],"for":[4,12,88],"more":[5],"than":[6],"30":[7],"years":[8],"(1959-1991)":[9],"were":[10,23,57],"analyzed":[11],"how":[13],"they":[14],"depicted":[15],"the":[16,53,68,72,83],"50":[17],"and":[18,29,37,45],"older":[19,89],"characters.":[20,60,103],"The":[21],"characters":[22],"portrayed":[24],"as":[25],"capable,":[26],"important,":[27],"healthy,":[28],"socially":[30],"active.":[31],"Over":[32],"time,":[33],"both":[34],"gender":[35],"ratios":[36,47],"age":[38],"group":[39],"(50":[40],"to":[41,50,63,79,81,96],"64":[42],"vs.":[43],"65":[44],"older)":[46],"became":[48],"close":[49],"even.":[51],"On":[52],"negative":[54],"side,":[55],"there":[56],"few":[58],"non-White":[59,102],"This":[61],"points":[62],"an":[64,94],"unrealistic":[65],"reflection":[66],"of":[67,71],"racial":[69],"composition":[70],"American":[73],"population.":[74],"If":[75],"wishes":[78],"continue":[80],"be":[82],"most":[84],"influential":[85],"advocacy":[86],"magazine":[87],"Americans,":[90],"it":[91],"must":[92],"make":[93],"effort":[95],"attract":[97],"advertisements":[98],"that":[99],"use":[100],"older,":[101]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":2}],"updated_date":"2026-09-29T14:09:16.559479","created_date":"2016-06-24T00:00:00"}
