{"id":"https://openalex.org/W2051909764","doi":"https://doi.org/10.1080/19312458.2010.527872","title":"An Initial Examination of the Post-Auricular Reflex as a Physiological Indicator of Appetitive Activation during Television Viewing","display_name":"An Initial Examination of the Post-Auricular Reflex as a Physiological Indicator of Appetitive Activation during Television Viewing","publication_year":2010,"publication_date":"2010-11-30","ids":{"openalex":"https://openalex.org/W2051909764","doi":"https://doi.org/10.1080/19312458.2010.527872","mag":"2051909764"},"language":"en","primary_location":{"id":"doi:10.1080/19312458.2010.527872","doi":"https://doi.org/10.1080/19312458.2010.527872","is_oa":false,"landing_page_url":"https://doi.org/10.1080/19312458.2010.527872","pdf_url":null,"source":{"id":"https://openalex.org/S193040567","display_name":"Communication Methods and Measures","issn_l":"1931-2458","issn":["1931-2458","1931-2466"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","erih-plus","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communication Methods and Measures","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5008838423","display_name":"Johnny V. Sparks","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I12315562","display_name":"Texas Tech University","ror":"https://ror.org/0405mnx93","country_code":"US","type":"education","lineage":["https://openalex.org/I12315562"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Johnny V. Sparks","raw_affiliation_strings":["Texas Tech University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Texas Tech University","institution_ids":["https://openalex.org/I12315562"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5013574246","display_name":"Annie Lang","orcid":"https://orcid.org/0000-0001-7484-2196","observed_orcids":["https://orcid.org/0000-0001-7484-2196"]},"institutions":[{"id":"https://openalex.org/I592451","display_name":"Indiana University","ror":"https://ror.org/01kg8sb98","country_code":"US","type":"education","lineage":["https://openalex.org/I592451"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Annie Lang","raw_affiliation_strings":["Indiana University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Indiana University","institution_ids":["https://openalex.org/I592451"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5008838423"],"corresponding_institution_ids":["https://openalex.org/I12315562"],"apc_list":null,"apc_paid":null,"fwci":26.1654,"has_fulltext":false,"cited_by_count":16,"citation_normalized_percentile":{"value":0.9917248,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"4","issue":"4","first_page":"311","last_page":"330"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.4765999913215637,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.4765999913215637,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10667","display_name":"Emotion and Mood Recognition","score":0.19539999961853027,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12650","display_name":"Aesthetic Perception and Analysis","score":0.04969999939203262,"subfield":{"id":"https://openalex.org/subfields/2805","display_name":"Cognitive Neuroscience"},"field":{"id":"https://openalex.org/fields/28","display_name":"Neuroscience"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/television-viewing","display_name":"television viewing","score":0.6859999895095825},{"id":"https://openalex.org/keywords/television-advertising","display_name":"television advertising","score":0.7950000166893005},{"id":"https://openalex.org/keywords/emotional-valence","display_name":"emotional valence","score":0.847000002861023},{"id":"https://openalex.org/keywords/emotional-arousal","display_name":"emotional arousal","score":0.7749999761581421}],"concepts":[{"id":"https://openalex.org/C36951298","wikidata":"https://www.wikidata.org/wiki/Q379784","display_name":"Arousal","level":2,"score":0.7906814217567444},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.7492366433143616},{"id":"https://openalex.org/C83974742","wikidata":"https://www.wikidata.org/wiki/Q179405","display_name":"Reflex","level":2,"score":0.7206676602363586},{"id":"https://openalex.org/C168900304","wikidata":"https://www.wikidata.org/wiki/Q171407","display_name":"Valence (chemistry)","level":2,"score":0.6527447700500488},{"id":"https://openalex.org/C548259974","wikidata":"https://www.wikidata.org/wiki/Q569965","display_name":"Audiology","level":1,"score":0.48788976669311523},{"id":"https://openalex.org/C3020774634","wikidata":"https://www.wikidata.org/wiki/Q3113318","display_name":"Emotional valence","level":3,"score":0.4821157455444336},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.2528235614299774},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.23834946751594543},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.21272721886634827},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.15365803241729736},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/19312458.2010.527872","doi":"https://doi.org/10.1080/19312458.2010.527872","is_oa":false,"landing_page_url":"https://doi.org/10.1080/19312458.2010.527872","pdf_url":null,"source":{"id":"https://openalex.org/S193040567","display_name":"Communication Methods and Measures","issn_l":"1931-2458","issn":["1931-2458","1931-2466"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","erih-plus","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communication Methods and Measures","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":58,"referenced_works":["https://openalex.org/W14751938","https://openalex.org/W622411041","https://openalex.org/W1462349324","https://openalex.org/W1483513243","https://openalex.org/W1501125750","https://openalex.org/W1533308326","https://openalex.org/W1545972494","https://openalex.org/W1547664136","https://openalex.org/W1777859530","https://openalex.org/W1841186502","https://openalex.org/W1924020124","https://openalex.org/W1977500242","https://openalex.org/W1978121691","https://openalex.org/W1978707393","https://openalex.org/W1984645879","https://openalex.org/W1986833165","https://openalex.org/W1992762219","https://openalex.org/W1997061224","https://openalex.org/W1997836071","https://openalex.org/W1999325495","https://openalex.org/W2003956791","https://openalex.org/W2008075941","https://openalex.org/W2009470652","https://openalex.org/W2016661448","https://openalex.org/W2021309311","https://openalex.org/W2021502766","https://openalex.org/W2028501838","https://openalex.org/W2034261237","https://openalex.org/W2037121244","https://openalex.org/W2040004674","https://openalex.org/W2040658287","https://openalex.org/W2057647435","https://openalex.org/W2063072783","https://openalex.org/W2069736034","https://openalex.org/W2083955379","https://openalex.org/W2090327238","https://openalex.org/W2090505171","https://openalex.org/W2094950332","https://openalex.org/W2112283624","https://openalex.org/W2121461773","https://openalex.org/W2126847578","https://openalex.org/W2127572866","https://openalex.org/W2131088753","https://openalex.org/W2136398805","https://openalex.org/W2140868137","https://openalex.org/W2148821002","https://openalex.org/W2160766738","https://openalex.org/W2169532952","https://openalex.org/W2278289754","https://openalex.org/W2416321393","https://openalex.org/W2475747270","https://openalex.org/W2600500166","https://openalex.org/W2743773113","https://openalex.org/W3127997593","https://openalex.org/W3153493887","https://openalex.org/W4213120795","https://openalex.org/W4243358025","https://openalex.org/W4246674079"],"related_works":["https://openalex.org/W2785485189","https://openalex.org/W2016661448","https://openalex.org/W2136774174","https://openalex.org/W2013486063","https://openalex.org/W2129027119","https://openalex.org/W2511142459","https://openalex.org/W2059374030","https://openalex.org/W2140868137","https://openalex.org/W2796135568","https://openalex.org/W2913720197"],"abstract_inverted_index":{"Previous":[0],"research":[1],"has":[2,24],"demonstrated":[3],"the":[4,21,40,103,112,123],"post-auricular":[5],"(PA)":[6],"reflex":[7,23,42,105],"to":[8,37,52],"be":[9],"a":[10,46],"potentially":[11],"valid":[12],"measure":[13],"of":[14,33,49,84,109],"emotional":[15,50,67],"response":[16],"during":[17,28,82],"mediated":[18],"stimuli.":[19],"However,":[20],"PA":[22,41,55,78,104],"not":[25],"been":[26],"examined":[27],"television":[29,53,63,86],"viewing.":[30],"The":[31,77,93,117],"goal":[32],"this":[34],"study":[35],"was":[36],"examine":[38],"whether":[39],"may":[43,106],"serve":[44],"as":[45],"useful":[47],"indicator":[48],"responding":[51],"content.":[54],"reflexes":[56,79],"were":[57,80,89],"measured":[58],"while":[59],"experimental":[60],"participants":[61],"viewed":[62],"advertisements":[64,87],"varying":[65],"in":[66,91,111],"valence":[68],"(pleasant":[69],"and":[70,72,75,98],"unpleasant)":[71],"arousal":[73],"(high":[74],"low).":[76],"greatest":[81],"viewing":[83],"pleasant":[85],"that":[88,102],"highest":[90],"arousal.":[92],"findings":[94],"replicated":[95],"recent":[96],"results":[97,118],"provided":[99],"further":[100],"validation":[101],"indicate":[107],"strength":[108],"activation":[110],"human":[113],"appetitive":[114],"motivational":[115],"system.":[116],"provide":[119],"new":[120],"evidence":[121],"demonstrating":[122],"measure's":[124],"potential":[125],"validity":[126],"for":[127],"mass":[128],"communication":[129],"researchers.":[130]},"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2014,"cited_by_count":3},{"year":2012,"cited_by_count":2}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}