{"id":"https://openalex.org/W2051903829","doi":"https://doi.org/10.2139/ssrn.1121902","title":"New Product Preannouncement as a Signaling Strategy: An Audience-Specific Review and Analysis","display_name":"New Product Preannouncement as a Signaling Strategy: An Audience-Specific Review and Analysis","publication_year":2008,"publication_date":"2008-01-01","ids":{"openalex":"https://openalex.org/W2051903829","doi":"https://doi.org/10.2139/ssrn.1121902","mag":"2051903829"},"language":"en","primary_location":{"id":"doi:10.1111/j.1540-5885.2010.00743.x","doi":"https://doi.org/10.1111/j.1540-5885.2010.00743.x","is_oa":false,"landing_page_url":"https://doi.org/10.1111/j.1540-5885.2010.00743.x","pdf_url":null,"source":{"id":"https://openalex.org/S93630570","display_name":"Journal of Product Innovation Management","issn_l":"0737-6782","issn":["0737-6782","1540-5885"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Product Innovation Management","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.2139/ssrn.1121902","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101746946","display_name":"Meng Su","orcid":"https://orcid.org/0000-0002-4141-0749","observed_orcids":["https://orcid.org/0000-0002-4141-0749"]},"institutions":[{"id":"https://openalex.org/I20231570","display_name":"Peking University","ror":"https://ror.org/02v51f717","country_code":"CN","type":"education","lineage":["https://openalex.org/I20231570"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Meng Su","raw_affiliation_strings":["Peking University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Peking University","institution_ids":["https://openalex.org/I20231570"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5036096706","display_name":"Vithala R. Rao","orcid":"https://orcid.org/0000-0003-3241-4577","observed_orcids":["https://orcid.org/0000-0003-3241-4577"]},"institutions":[{"id":"https://openalex.org/I205783295","display_name":"Cornell University","ror":"https://ror.org/05bnh6r87","country_code":"US","type":"education","lineage":["https://openalex.org/I205783295"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Vithala R. Rao","raw_affiliation_strings":["Cornell University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Cornell University","institution_ids":["https://openalex.org/I205783295"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5101746946"],"corresponding_institution_ids":["https://openalex.org/I20231570"],"apc_list":{"value":3400,"currency":"USD","value_usd":3400},"apc_paid":null,"fwci":3.3865,"has_fulltext":false,"cited_by_count":84,"citation_normalized_percentile":{"value":0.9331013,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":93,"max":99},"biblio":{"volume":"27","issue":"5","first_page":"658","last_page":"672"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.538100004196167,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.538100004196167,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.20200000703334808,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13204","display_name":"Competitive and Knowledge Intelligence","score":0.07240000367164612,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/signaling-theory","display_name":"signaling theory","score":0.8040000200271606},{"id":"https://openalex.org/keywords/target-audience","display_name":"target audience","score":0.6539999842643738},{"id":"https://openalex.org/keywords/firm-value","display_name":"firm value","score":0.9909999966621399},{"id":"https://openalex.org/keywords/antitrust-litigation","display_name":"antitrust litigation","score":0.996999979019165},{"id":"https://openalex.org/keywords/consumer-welfare","display_name":"consumer welfare","score":0.996999979019165},{"id":"https://openalex.org/keywords/competitors","display_name":"competitors","score":0.453000009059906},{"id":"https://openalex.org/keywords/investors","display_name":"investors","score":0.9459999799728394},{"id":"https://openalex.org/keywords/distributors","display_name":"distributors","score":0.7979999780654907}],"concepts":[{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6882894039154053},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6158215999603271},{"id":"https://openalex.org/C127576917","wikidata":"https://www.wikidata.org/wiki/Q624630","display_name":"Competitor analysis","level":2,"score":0.6123678684234619},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.5814279317855835},{"id":"https://openalex.org/C29122968","wikidata":"https://www.wikidata.org/wiki/Q1414816","display_name":"Incentive","level":2,"score":0.5163305997848511},{"id":"https://openalex.org/C2779913896","wikidata":"https://www.wikidata.org/wiki/Q7063001","display_name":"Notice","level":2,"score":0.5074703097343445},{"id":"https://openalex.org/C178300618","wikidata":"https://www.wikidata.org/wiki/Q1898509","display_name":"Extant taxon","level":2,"score":0.5045269727706909},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4953864812850952},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.4519301950931549},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.35697972774505615},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.35511156916618347},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.18745014071464539},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.16209900379180908},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1111/j.1540-5885.2010.00743.x","doi":"https://doi.org/10.1111/j.1540-5885.2010.00743.x","is_oa":false,"landing_page_url":"https://doi.org/10.1111/j.1540-5885.2010.00743.x","pdf_url":null,"source":{"id":"https://openalex.org/S93630570","display_name":"Journal of Product Innovation Management","issn_l":"0737-6782","issn":["0737-6782","1540-5885"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Product Innovation Management","raw_type":"journal-article"},{"id":"doi:10.2139/ssrn.1121902","doi":"https://doi.org/10.2139/ssrn.1121902","is_oa":true,"landing_page_url":"https://doi.org/10.2139/ssrn.1121902","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"SSRN Electronic Journal","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.2139/ssrn.1121902","doi":"https://doi.org/10.2139/ssrn.1121902","is_oa":true,"landing_page_url":"https://doi.org/10.2139/ssrn.1121902","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"SSRN Electronic Journal","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":52,"referenced_works":["https://openalex.org/W8634267","https://openalex.org/W120781931","https://openalex.org/W1497645036","https://openalex.org/W1514369923","https://openalex.org/W1562949758","https://openalex.org/W1564969988","https://openalex.org/W1578266635","https://openalex.org/W1583839029","https://openalex.org/W1822004825","https://openalex.org/W1855283887","https://openalex.org/W1946837232","https://openalex.org/W1964855600","https://openalex.org/W1968301846","https://openalex.org/W1976586632","https://openalex.org/W1986702319","https://openalex.org/W1988440580","https://openalex.org/W2014193171","https://openalex.org/W2018704953","https://openalex.org/W2021378946","https://openalex.org/W2034091242","https://openalex.org/W2043214747","https://openalex.org/W2044146196","https://openalex.org/W2045379327","https://openalex.org/W2061210681","https://openalex.org/W2064988365","https://openalex.org/W2075061288","https://openalex.org/W2087472962","https://openalex.org/W2091544140","https://openalex.org/W2109183455","https://openalex.org/W2111793685","https://openalex.org/W2112612878","https://openalex.org/W2115747715","https://openalex.org/W2119362097","https://openalex.org/W2125840805","https://openalex.org/W2152345933","https://openalex.org/W2156109180","https://openalex.org/W2159111530","https://openalex.org/W2160003140","https://openalex.org/W2165885470","https://openalex.org/W2168205340","https://openalex.org/W2171105481","https://openalex.org/W2178234067","https://openalex.org/W2179200719","https://openalex.org/W2267431816","https://openalex.org/W2323849562","https://openalex.org/W2325242455","https://openalex.org/W2469740116","https://openalex.org/W2796917683","https://openalex.org/W3121206540","https://openalex.org/W3122002788","https://openalex.org/W3122741475","https://openalex.org/W3124982694"],"related_works":["https://openalex.org/W2251667378","https://openalex.org/W2325242455","https://openalex.org/W2044146196","https://openalex.org/W2087472962","https://openalex.org/W1528029097","https://openalex.org/W4376873766","https://openalex.org/W2538989971","https://openalex.org/W1983810510","https://openalex.org/W2388100686","https://openalex.org/W4212868018"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":10},{"year":2020,"cited_by_count":6},{"year":2019,"cited_by_count":7},{"year":2018,"cited_by_count":8},{"year":2017,"cited_by_count":7},{"year":2016,"cited_by_count":4},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":10},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":3}],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2016-06-24T00:00:00"}
