{"id":"https://openalex.org/W2050683185","doi":"https://doi.org/10.1080/08838159609364359","title":"Promoting prime\u2010time programs in megasporting events","display_name":"Promoting prime\u2010time programs in megasporting events","publication_year":1996,"publication_date":"1996-06-01","ids":{"openalex":"https://openalex.org/W2050683185","doi":"https://doi.org/10.1080/08838159609364359","mag":"2050683185"},"language":"en","primary_location":{"id":"doi:10.1080/08838159609364359","doi":"https://doi.org/10.1080/08838159609364359","is_oa":false,"landing_page_url":"https://doi.org/10.1080/08838159609364359","pdf_url":null,"source":{"id":"https://openalex.org/S143982487","display_name":"Journal of Broadcasting & Electronic Media","issn_l":"0883-8151","issn":["0883-8151","1550-6878"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","erih-plus","jufo-2","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Broadcasting & Electronic Media","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5109051787","display_name":"Susan Tyler Eastman","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I592451","display_name":"Indiana University","ror":"https://ror.org/01kg8sb98","country_code":"US","type":"education","lineage":["https://openalex.org/I592451"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Susan Tyler Eastman","raw_affiliation_strings":["Associate Professor of Telecommunications, Indiana University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Associate Professor of Telecommunications, Indiana University","institution_ids":["https://openalex.org/I592451"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5009499263","display_name":"Gregory D. Newton","orcid":"https://orcid.org/0000-0001-8182-7656","observed_orcids":["https://orcid.org/0000-0001-8182-7656"]},"institutions":[{"id":"https://openalex.org/I592451","display_name":"Indiana University","ror":"https://ror.org/01kg8sb98","country_code":"US","type":"education","lineage":["https://openalex.org/I592451"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Gregory D. Newton","raw_affiliation_strings":["Doctoral candidate in Department of Telecommunications, Indiana University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Doctoral candidate in Department of Telecommunications, Indiana University","institution_ids":["https://openalex.org/I592451"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5089504674","display_name":"Lindsy Pack","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I152830075","display_name":"Frostburg State University","ror":"https://ror.org/048drzm61","country_code":"US","type":"education","lineage":["https://openalex.org/I152830075"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Lindsy Pack","raw_affiliation_strings":["Assistant Professor of Communication and Theatre Arts, Frostburg State University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Assistant Professor of Communication and Theatre Arts, Frostburg State University","institution_ids":["https://openalex.org/I152830075"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":6.1289,"has_fulltext":false,"cited_by_count":32,"citation_normalized_percentile":{"value":0.95385935,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"40","issue":"3","first_page":"366","last_page":"388"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5317000150680542,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5317000150680542,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.1282999962568283,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10133","display_name":"News Media Framing and Political Communication","score":0.09780000150203705,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sports-broadcasting","display_name":"sports broadcasting","score":0.6340000033378601},{"id":"https://openalex.org/keywords/audience-share","display_name":"audience share","score":0.6790000200271606},{"id":"https://openalex.org/keywords/promotional-effects","display_name":"promotional effects","score":0.3089999854564667},{"id":"https://openalex.org/keywords/broadcast-networks","display_name":"broadcast networks","score":0.4429999887943268}],"concepts":[{"id":"https://openalex.org/C2779017109","wikidata":"https://www.wikidata.org/wiki/Q745818","display_name":"Prime time","level":2,"score":0.8066848516464233},{"id":"https://openalex.org/C184992742","wikidata":"https://www.wikidata.org/wiki/Q7243229","display_name":"Prime (order theory)","level":2,"score":0.6310149431228638},{"id":"https://openalex.org/C74039378","wikidata":"https://www.wikidata.org/wiki/Q7240997","display_name":"Presentational and representational acting","level":2,"score":0.5830190181732178},{"id":"https://openalex.org/C196083921","wikidata":"https://www.wikidata.org/wiki/Q7915758","display_name":"Variance (accounting)","level":2,"score":0.5080108642578125},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.4450249671936035},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.44389939308166504},{"id":"https://openalex.org/C143724316","wikidata":"https://www.wikidata.org/wiki/Q312468","display_name":"Series (stratigraphy)","level":2,"score":0.4202805459499359},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.41406288743019104},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.37221771478652954},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.35169151425361633},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3343954086303711},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.28093186020851135},{"id":"https://openalex.org/C114614502","wikidata":"https://www.wikidata.org/wiki/Q76592","display_name":"Combinatorics","level":1,"score":0.20396891236305237},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.19366776943206787},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.10150060057640076},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.08327478170394897},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.08089101314544678},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.07036185264587402},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/08838159609364359","doi":"https://doi.org/10.1080/08838159609364359","is_oa":false,"landing_page_url":"https://doi.org/10.1080/08838159609364359","pdf_url":null,"source":{"id":"https://openalex.org/S143982487","display_name":"Journal of Broadcasting & Electronic Media","issn_l":"0883-8151","issn":["0883-8151","1550-6878"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","erih-plus","jufo-2","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Broadcasting & Electronic Media","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":21,"referenced_works":["https://openalex.org/W572315501","https://openalex.org/W575560112","https://openalex.org/W1491678140","https://openalex.org/W1510720452","https://openalex.org/W1534962346","https://openalex.org/W1565228088","https://openalex.org/W1975198629","https://openalex.org/W1981187252","https://openalex.org/W2008444575","https://openalex.org/W2014071452","https://openalex.org/W2015888073","https://openalex.org/W2050958916","https://openalex.org/W2063246720","https://openalex.org/W2064407409","https://openalex.org/W2064909460","https://openalex.org/W2066208102","https://openalex.org/W2071848734","https://openalex.org/W2117498578","https://openalex.org/W2924016376","https://openalex.org/W4210342185","https://openalex.org/W4245803813"],"related_works":["https://openalex.org/W2077956597","https://openalex.org/W2048620607","https://openalex.org/W3089414135","https://openalex.org/W2050958916","https://openalex.org/W1981187252","https://openalex.org/W2137530371","https://openalex.org/W635373335","https://openalex.org/W2131058897","https://openalex.org/W2625811473","https://openalex.org/W2952534305"],"abstract_inverted_index":{"Analysis":[0],"of":[1,35,67],"677":[2],"promos":[3],"for":[4,64],"prime\u2010time":[5,72],"series":[6],"carried":[7],"within":[8],"1993":[9],"and":[10,31,43,58,75],"1994":[11],"sporting":[12],"events":[13],"on":[14,28],"the":[15,68],"major":[16],"broadcast":[17],"networks":[18],"showed":[19],"that":[20],"most":[21],"on\u2010air":[22],"promotion":[23],"had":[24],"a":[25],"modest":[26],"impact":[27],"program":[29],"shares":[30,36,74],"ratings:":[32],"about":[33,65],"one\u2010third":[34,66],"went":[37,47],"up,":[38],"over":[39],"one\u2010half":[40],"stayed":[41],"flat,":[42],"less":[44],"than":[45],"10%":[46],"down.":[48],"A":[49],"six\u2010part":[50],"model":[51],"incorporating":[52],"lead\u2010in":[53],"shares/rating,":[54],"three":[55],"structural":[56],"factors,":[57],"two":[59],"presentational":[60],"factors":[61],"collectively":[62],"accounted":[63],"variance":[69],"in":[70],"promoted":[71],"series\u2019":[73],"ratings.":[76]},"counts_by_year":[{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":1},{"year":2012,"cited_by_count":4}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2016-06-24T00:00:00"}