{"id":"https://openalex.org/W204956887","doi":"https://doi.org/10.1007/978-3-663-01557-4_30","title":"Strategie und Architektur von Markenportfolios","display_name":"Strategie und Architektur von Markenportfolios","publication_year":2004,"publication_date":"2004-01-01","ids":{"openalex":"https://openalex.org/W204956887","doi":"https://doi.org/10.1007/978-3-663-01557-4_30","mag":"204956887"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-663-01557-4_30","doi":"https://doi.org/10.1007/978-3-663-01557-4_30","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-663-01557-4_30","pdf_url":null,"source":{"id":"https://openalex.org/S4306463308","display_name":"Gabler Verlag eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Handbuch Markenf\u00fchrung","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4235737097","display_name":"Handbuch Markenf\u00fchrung"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5007790956","display_name":"Erich A. Joachimsthaler","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I51556381","display_name":"University of Virginia","ror":"https://ror.org/0153tk833","country_code":"US","type":"education","lineage":["https://openalex.org/I51556381"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Erich Joachimsthaler","raw_affiliation_strings":["Darden Graduate School of Business Administration, Charlottesville, USA","Darden Graduate School of Business Administration"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Darden Graduate School of Business Administration, Charlottesville, USA","institution_ids":["https://openalex.org/I51556381"]},{"raw_affiliation_string":"Darden Graduate School of Business Administration","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100861297","display_name":"Markus Pfeiffer","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I17170469","display_name":"Solvay (Belgium)","ror":"https://ror.org/01g8djv19","country_code":"BE","type":"company","lineage":["https://openalex.org/I17170469"]}],"countries":["BE"],"is_corresponding":false,"raw_author_name":"Markus Pfeiffer","raw_affiliation_strings":["Solvay Business School, Br\u00fcssel, Belgien","Solvay Business School"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Solvay Business School, Br\u00fcssel, Belgien","institution_ids":["https://openalex.org/I17170469"]},{"raw_affiliation_string":"Solvay Business School","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":13,"citation_normalized_percentile":{"value":0.14,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"723","last_page":"746"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7695000171661377,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7695000171661377,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.11270000040531158,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0689999982714653,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-portfolio-management","display_name":"brand portfolio management","score":0.7409999966621399},{"id":"https://openalex.org/keywords/brand-portfolio-strategy","display_name":"brand portfolio strategy","score":0.7839999794960022},{"id":"https://openalex.org/keywords/brand-architecture","display_name":"brand architecture","score":0.8740000128746033},{"id":"https://openalex.org/keywords/market-entry","display_name":"market entry","score":0.7139999866485596},{"id":"https://openalex.org/keywords/new-product-launch","display_name":"new product launch","score":0.7990000247955322},{"id":"https://openalex.org/keywords/growth-strategy","display_name":"growth strategy","score":0.6639999747276306}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.6389521360397339},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.43045151233673096},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.18805065751075745}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-663-01557-4_30","doi":"https://doi.org/10.1007/978-3-663-01557-4_30","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-663-01557-4_30","pdf_url":null,"source":{"id":"https://openalex.org/S4306463308","display_name":"Gabler Verlag eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Handbuch Markenf\u00fchrung","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":10,"referenced_works":["https://openalex.org/W91415935","https://openalex.org/W101657551","https://openalex.org/W193530667","https://openalex.org/W1530487374","https://openalex.org/W1602722610","https://openalex.org/W1991218014","https://openalex.org/W2041761179","https://openalex.org/W2318686979","https://openalex.org/W2323569584","https://openalex.org/W4237820467"],"related_works":["https://openalex.org/W1173361438","https://openalex.org/W4230464578","https://openalex.org/W4231230575","https://openalex.org/W2499139364","https://openalex.org/W7002078434","https://openalex.org/W2770722868","https://openalex.org/W2531604045","https://openalex.org/W4232425840","https://openalex.org/W2490632193","https://openalex.org/W4255655432"],"abstract_inverted_index":{"ZusammenfassungDer":[0],"erfolgreiche":[1],"Eintritt":[2],"in":[3],"neue":[4],"M\u00e4rkte":[5],"und":[6,72],"Segmente":[7],"sowie":[8,66],"die":[9,35,67],"Einf\u00fchrung":[10],"neuer":[11],"Produkte":[12],"stehen":[13],"auf":[14,36],"der":[15,17,69],"Agenda":[16],"meisten":[18],"F\u00fchrungskr\u00e4fte":[19],"ganz":[20],"oben,":[21],"um":[22],"profitables":[23],"Wachstum":[24],"f\u00fcr":[25],"das":[26],"Unternehmen":[27],"zu":[28],"sichern.":[29],"Die":[30],"Gewinner":[31],"\u00fcberzeugen":[32],"durch":[33],"Wachstumsstrategien,":[34],"ein":[37],"aktives":[38],"Management":[39],"des":[40,47,55],"Markenportfolios":[41],"setzen.":[42],"Sie":[43],"erh\u00f6hen":[44],"den":[45,53],"Wert":[46],"gesamten":[48],"\u201eMarkenteams\u201c":[49],"dadurch,":[50],"dass":[51],"sie":[52],"Umfang":[54],"Portfolios":[56],"klar":[57],"abgrenzen,":[58],"diesem":[59],"eine":[60],"wachstumsorientierte":[61],"strategische":[62],"Logik":[63],"zugrunde":[64],"legen":[65],"Rollen":[68],"einzelnen":[70],"Marken":[71],"ihre":[73],"Beziehung":[74],"zueinander":[75],"eindeutig":[76],"festlegen.":[77]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":1}],"updated_date":"2026-10-10T09:11:00.788812","created_date":"2016-06-24T00:00:00"}