{"id":"https://openalex.org/W2047460478","doi":"https://doi.org/10.1108/13555850910950059","title":"The relationship between attitude and behavior: an empirical study in China","display_name":"The relationship between attitude and behavior: an empirical study in China","publication_year":2009,"publication_date":"2009-03-27","ids":{"openalex":"https://openalex.org/W2047460478","doi":"https://doi.org/10.1108/13555850910950059","mag":"2047460478"},"language":"en","primary_location":{"id":"doi:10.1108/13555850910950059","doi":"https://doi.org/10.1108/13555850910950059","is_oa":false,"landing_page_url":"https://doi.org/10.1108/13555850910950059","pdf_url":null,"source":{"id":"https://openalex.org/S191031105","display_name":"Asia Pacific Journal of Marketing and Logistics","issn_l":"1355-5855","issn":["1355-5855","1758-4248"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Asia Pacific Journal of Marketing and Logistics","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5058156423","display_name":"Jianyao Li","orcid":"https://orcid.org/0009-0008-4852-5443","observed_orcids":["https://orcid.org/0009-0008-4852-5443"]},"institutions":[{"id":"https://openalex.org/I177877127","display_name":"The University of Western Australia","ror":"https://ror.org/047272k79","country_code":"AU","type":"education","lineage":["https://openalex.org/I177877127"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Jianyao Li","raw_affiliation_strings":["UWA Business School, The University of Western Australia, Crawley, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UWA Business School, The University of Western Australia, Crawley, Australia","institution_ids":["https://openalex.org/I177877127"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5071273589","display_name":"Dick Mizerski","orcid":"https://orcid.org/0000-0002-3067-3535","observed_orcids":["https://orcid.org/0000-0002-3067-3535"]},"institutions":[{"id":"https://openalex.org/I177877127","display_name":"The University of Western Australia","ror":"https://ror.org/047272k79","country_code":"AU","type":"education","lineage":["https://openalex.org/I177877127"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Dick Mizerski","raw_affiliation_strings":["UWA Business School, The University of Western Australia, Crawley, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UWA Business School, The University of Western Australia, Crawley, Australia","institution_ids":["https://openalex.org/I177877127"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101947197","display_name":"Alvin Yuan Ming Lee","orcid":"https://orcid.org/0000-0003-3585-5431","observed_orcids":["https://orcid.org/0000-0003-3585-5431"]},"institutions":[{"id":"https://openalex.org/I177877127","display_name":"The University of Western Australia","ror":"https://ror.org/047272k79","country_code":"AU","type":"education","lineage":["https://openalex.org/I177877127"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Alvin Lee","raw_affiliation_strings":["UWA Business School, The University of Western Australia, Crawley, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UWA Business School, The University of Western Australia, Crawley, Australia","institution_ids":["https://openalex.org/I177877127"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5089710739","display_name":"Fang Liu","orcid":"https://orcid.org/0000-0001-5126-8881","observed_orcids":["https://orcid.org/0000-0001-5126-8881","https://orcid.org/0000-0002-3905-8133"]},"institutions":[{"id":"https://openalex.org/I177877127","display_name":"The University of Western Australia","ror":"https://ror.org/047272k79","country_code":"AU","type":"education","lineage":["https://openalex.org/I177877127"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Fang Liu","raw_affiliation_strings":["UWA Business School, The University of Western Australia, Crawley, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UWA Business School, The University of Western Australia, Crawley, Australia","institution_ids":["https://openalex.org/I177877127"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I177877127"],"apc_list":null,"apc_paid":null,"fwci":11.3142,"has_fulltext":false,"cited_by_count":31,"citation_normalized_percentile":{"value":0.97755679,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"21","issue":"2","first_page":"232","last_page":"242"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10907","display_name":"International Student and Expatriate Challenges","score":0.32910001277923584,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10907","display_name":"International Student and Expatriate Challenges","score":0.32910001277923584,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10546","display_name":"Higher Education Governance and Development","score":0.32739999890327454,"subfield":{"id":"https://openalex.org/subfields/3320","display_name":"Political Science and International Relations"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11542","display_name":"Behavioral Health and Interventions","score":0.14640000462532043,"subfield":{"id":"https://openalex.org/subfields/3202","display_name":"Applied Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/attitude-toward-behavior","display_name":"attitude toward behavior","score":0.8240000009536743},{"id":"https://openalex.org/keywords/subjective-norms","display_name":"subjective norms","score":0.722000002861023},{"id":"https://openalex.org/keywords/perceived-behavioral-control","display_name":"perceived behavioral control","score":1.0},{"id":"https://openalex.org/keywords/theory-of-planned-behavior","display_name":"theory of planned behavior","score":0.8939999938011169},{"id":"https://openalex.org/keywords/enrollment-intention","display_name":"enrollment intention","score":0.8629999756813049},{"id":"https://openalex.org/keywords/higher-education","display_name":"higher education","score":0.5649999976158142},{"id":"https://openalex.org/keywords/chinese-students","display_name":"Chinese students","score":0.6470000147819519},{"id":"https://openalex.org/keywords/country-of-origin","display_name":"country of origin","score":0.6600000262260437}],"concepts":[{"id":"https://openalex.org/C191935318","wikidata":"https://www.wikidata.org/wiki/Q148","display_name":"China","level":2,"score":0.699144721031189},{"id":"https://openalex.org/C2777855551","wikidata":"https://www.wikidata.org/wiki/Q12310021","display_name":"Subject (documents)","level":2,"score":0.6171359419822693},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6082966327667236},{"id":"https://openalex.org/C191795146","wikidata":"https://www.wikidata.org/wiki/Q3878446","display_name":"Norm (philosophy)","level":2,"score":0.5942525863647461},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.5562609434127808},{"id":"https://openalex.org/C89785696","wikidata":"https://www.wikidata.org/wiki/Q2290753","display_name":"Theory of planned behavior","level":3,"score":0.5524522066116333},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.5140801072120667},{"id":"https://openalex.org/C2775924081","wikidata":"https://www.wikidata.org/wiki/Q55608371","display_name":"Control (management)","level":2,"score":0.3729790449142456},{"id":"https://openalex.org/C75630572","wikidata":"https://www.wikidata.org/wiki/Q538904","display_name":"Applied psychology","level":1,"score":0.3552059233188629},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.20535844564437866},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.10407480597496033},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.09649547934532166},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.08736532926559448},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.054040491580963135},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C161191863","wikidata":"https://www.wikidata.org/wiki/Q199655","display_name":"Library science","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1108/13555850910950059","doi":"https://doi.org/10.1108/13555850910950059","is_oa":false,"landing_page_url":"https://doi.org/10.1108/13555850910950059","pdf_url":null,"source":{"id":"https://openalex.org/S191031105","display_name":"Asia Pacific Journal of Marketing and Logistics","issn_l":"1355-5855","issn":["1355-5855","1758-4248"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Asia Pacific Journal of Marketing and Logistics","raw_type":"journal-article"},{"id":"pmh:oai:pure.atira.dk:publications/fe2bbf00-7d56-41fa-8c7e-6497ea99897c","doi":null,"is_oa":false,"landing_page_url":"https://research-repository.uwa.edu.au/en/publications/fe2bbf00-7d56-41fa-8c7e-6497ea99897c","pdf_url":null,"source":{"id":"https://openalex.org/S4306402492","display_name":"UWA Profiles and Research Repository (UWA)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I177877127","host_organization_name":"The University of Western Australia","host_organization_lineage":["https://openalex.org/I177877127"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Li, J, Mizerski, D, Lee, A & Liu, F 2009, 'The relationship between attitude and behavior: an empirical study in China', Asia Pacific Journal of Marketing and Logistics, vol. 21, no. 2, pp. 232-242.","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","display_name":"Quality education","score":0.6164000034332275}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":58,"referenced_works":["https://openalex.org/W24637300","https://openalex.org/W107509755","https://openalex.org/W134061947","https://openalex.org/W408777255","https://openalex.org/W1491644571","https://openalex.org/W1517229207","https://openalex.org/W1543613276","https://openalex.org/W1596922546","https://openalex.org/W1605525752","https://openalex.org/W1964754400","https://openalex.org/W1965749790","https://openalex.org/W1972618757","https://openalex.org/W1974928328","https://openalex.org/W1981720632","https://openalex.org/W1983829465","https://openalex.org/W1994760139","https://openalex.org/W2002963428","https://openalex.org/W2007633472","https://openalex.org/W2009871009","https://openalex.org/W2010899400","https://openalex.org/W2011825134","https://openalex.org/W2016029582","https://openalex.org/W2018745927","https://openalex.org/W2028728582","https://openalex.org/W2028979812","https://openalex.org/W2033888320","https://openalex.org/W2063169230","https://openalex.org/W2065964636","https://openalex.org/W2072824656","https://openalex.org/W2077648382","https://openalex.org/W2080403035","https://openalex.org/W2081591849","https://openalex.org/W2081699860","https://openalex.org/W2084288664","https://openalex.org/W2086236394","https://openalex.org/W2088861238","https://openalex.org/W2089879760","https://openalex.org/W2095429068","https://openalex.org/W2095502756","https://openalex.org/W2099697766","https://openalex.org/W2110458069","https://openalex.org/W2111230857","https://openalex.org/W2124020390","https://openalex.org/W2131639346","https://openalex.org/W2134694239","https://openalex.org/W2140677871","https://openalex.org/W2147857295","https://openalex.org/W2161998390","https://openalex.org/W2164979335","https://openalex.org/W2203549819","https://openalex.org/W2314112549","https://openalex.org/W2315941698","https://openalex.org/W2619731159","https://openalex.org/W2799156193","https://openalex.org/W3121776778","https://openalex.org/W4239368183","https://openalex.org/W4285719527","https://openalex.org/W6683691956"],"related_works":["https://openalex.org/W4411045334","https://openalex.org/W2784528851","https://openalex.org/W7139710124","https://openalex.org/W2103581433","https://openalex.org/W2246991996","https://openalex.org/W4308493520","https://openalex.org/W2150797216","https://openalex.org/W2926312626","https://openalex.org/W3034479894","https://openalex.org/W6925147513"],"abstract_inverted_index":{"Purpose":[0],"\u2013":[1,31,68,122,142],"The":[2,43,123],"purpose":[3],"of":[4,12,27,45,57,91,94,105,125,136,147],"this":[5,126],"paper":[6],"is":[7,49,111,119,145],"to":[8,54],"examine":[9],"the":[10,58,86,92,103,106,116,137,148,154,156,161],"effects":[11],"attitude":[13,74],"towards":[14,75],"behavior,":[15,76],"subjectnorm":[16],"and":[17,79],"perceived":[18],"behavioral":[19],"control":[20],"(PBC)":[21],"on":[22,108,113],"a":[23,28,35,52,72],"Chinese":[24,59,162],"subject\u2019s":[25,73],"evaluation":[26],"tertiary":[29],"educationprogram.Design/methodology/approach":[30],"This":[32,143],"study":[33,127,144],"adopts":[34],"3":[36],"(country-of-origin)":[37],"by":[38],"2":[39],"(location)":[40],"betweengroupfactorial":[41],"design.":[42],"Theory":[44],"Planned":[46],"Behavior":[47],"(TPB)":[48],"used":[50],"as":[51],"framework":[53],"understandthe":[55],"intentions":[56,89],"subjects":[60],"concerning":[61],"their":[62],"enrollment":[63,88,109],"in":[64,140,160],"an":[65,95],"offshore":[66,117],"program.Findings":[67],"Results":[69],"show":[70],"that":[71,102,151],"subject":[77],"norm":[78],"PBC":[80],"had":[81],"asignificantly":[82],"positive":[83],"relationship":[84],"with":[85],"subjects\u2019":[87],"irrespective":[90],"country-oforigin(COO)":[93],"education":[96,131,138],"program.":[97],"However,":[98],"results":[99],"also":[100],"indicate":[101],"significance":[104],"threecomponents":[107],"intention":[110],"contingent":[112],"which":[114],"country":[115],"program":[118],"from.Practical":[120],"implications":[121],"findings":[124],"can":[128],"help":[129],"foreign":[130],"institutions":[132],"develop":[133],"agood":[134],"understanding":[135],"market":[139],"China.Originality/value":[141],"one":[146],"few":[149],"studies":[150],"have":[152],"adopted":[153],"TPB,":[155],"widely":[157],"usedpsychology":[158],"theory,":[159],"context.":[163]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":4},{"year":2017,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":4},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":9}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}