{"id":"https://openalex.org/W2046772425","doi":"https://doi.org/10.1002/dir.20063","title":"Asymmetric effects of dynamic usage behavior on duration in subscription-based online service","display_name":"Asymmetric effects of dynamic usage behavior on duration in subscription-based online service","publication_year":2006,"publication_date":"2006-08-01","ids":{"openalex":"https://openalex.org/W2046772425","doi":"https://doi.org/10.1002/dir.20063","mag":"2046772425"},"language":"en","primary_location":{"id":"doi:10.1002/dir.20063","doi":"https://doi.org/10.1002/dir.20063","is_oa":false,"landing_page_url":"https://doi.org/10.1002/dir.20063","pdf_url":null,"source":{"id":"https://openalex.org/S92709572","display_name":"Journal of Interactive Marketing","issn_l":"1094-9968","issn":["1094-9968","1520-6653"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-200","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Interactive Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5076710053","display_name":"Howard F. Dover","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I162577319","display_name":"The University of Texas at Dallas","ror":"https://ror.org/049emcs32","country_code":"US","type":"education","lineage":["https://openalex.org/I162577319"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Howard F. Dover","raw_affiliation_strings":["Student in the School of Management, The University of Texas at Dallas, Richardson, TX 75083\u20130688"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Student in the School of Management, The University of Texas at Dallas, Richardson, TX 75083\u20130688","institution_ids":["https://openalex.org/I162577319"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5060010595","display_name":"B. P. S. Murthi","orcid":"https://orcid.org/0000-0002-4947-4800","observed_orcids":["https://orcid.org/0000-0002-4947-4800"]},"institutions":[{"id":"https://openalex.org/I162577319","display_name":"The University of Texas at Dallas","ror":"https://ror.org/049emcs32","country_code":"US","type":"education","lineage":["https://openalex.org/I162577319"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"B.P.S. Murthi","raw_affiliation_strings":["Associate Professor in Marketing, The University of Texas at Dallas, Richardson, TX 75083\u20130688"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Associate Professor in Marketing, The University of Texas at Dallas, Richardson, TX 75083\u20130688","institution_ids":["https://openalex.org/I162577319"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I162577319"],"apc_list":{"value":5400,"currency":"USD","value_usd":5400},"apc_paid":null,"fwci":3.5093,"has_fulltext":false,"cited_by_count":21,"citation_normalized_percentile":{"value":0.938924,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"20","issue":"3-4","first_page":"5","last_page":"15"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9872999787330627,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9872999787330627,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.0071000000461936,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.001500000013038516,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/blogs","display_name":"blogs","score":0.48399999737739563},{"id":"https://openalex.org/keywords/proportional-hazard-model","display_name":"proportional hazard model","score":0.8450000286102295},{"id":"https://openalex.org/keywords/time-dependent-covariates","display_name":"time-varying covariates","score":0.7940000295639038},{"id":"https://openalex.org/keywords/asymmetric-effects","display_name":"asymmetric effects","score":0.3970000147819519},{"id":"https://openalex.org/keywords/customer-retention","display_name":"customer retention","score":0.9660000205039978},{"id":"https://openalex.org/keywords/online-content-providers","display_name":"online content providers","score":0.7099999785423279}],"concepts":[{"id":"https://openalex.org/C112758219","wikidata":"https://www.wikidata.org/wiki/Q16038819","display_name":"Duration (music)","level":2,"score":0.7234786748886108},{"id":"https://openalex.org/C119043178","wikidata":"https://www.wikidata.org/wiki/Q320723","display_name":"Covariate","level":2,"score":0.6942569017410278},{"id":"https://openalex.org/C2780615140","wikidata":"https://www.wikidata.org/wiki/Q920419","display_name":"Upgrade","level":2,"score":0.6248756051063538},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5815182328224182},{"id":"https://openalex.org/C49261128","wikidata":"https://www.wikidata.org/wiki/Q1132455","display_name":"Hazard","level":2,"score":0.5517041683197021},{"id":"https://openalex.org/C2991902670","wikidata":"https://www.wikidata.org/wiki/Q543310","display_name":"Hazard model","level":2,"score":0.4265977740287781},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.42031073570251465},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.38801252841949463},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.35905593633651733},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.20933249592781067},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.11700320243835449},{"id":"https://openalex.org/C124952713","wikidata":"https://www.wikidata.org/wiki/Q8242","display_name":"Literature","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C178790620","wikidata":"https://www.wikidata.org/wiki/Q11351","display_name":"Organic chemistry","level":1,"score":0.0},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1002/dir.20063","doi":"https://doi.org/10.1002/dir.20063","is_oa":false,"landing_page_url":"https://doi.org/10.1002/dir.20063","pdf_url":null,"source":{"id":"https://openalex.org/S92709572","display_name":"Journal of Interactive Marketing","issn_l":"1094-9968","issn":["1094-9968","1520-6653"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-200","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Interactive Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":24,"referenced_works":["https://openalex.org/W8706888","https://openalex.org/W1580788756","https://openalex.org/W1968171365","https://openalex.org/W1973849164","https://openalex.org/W1985876643","https://openalex.org/W2005755239","https://openalex.org/W2018100551","https://openalex.org/W2027617211","https://openalex.org/W2047860167","https://openalex.org/W2073551500","https://openalex.org/W2075276466","https://openalex.org/W2097509383","https://openalex.org/W2099926492","https://openalex.org/W2109533003","https://openalex.org/W2109807800","https://openalex.org/W2130351314","https://openalex.org/W2131648886","https://openalex.org/W2133469585","https://openalex.org/W2139921829","https://openalex.org/W2151969307","https://openalex.org/W2294550615","https://openalex.org/W3011865677","https://openalex.org/W3147894994","https://openalex.org/W4298140396"],"related_works":["https://openalex.org/W2048583537","https://openalex.org/W3140821139","https://openalex.org/W6909051760","https://openalex.org/W1991105686","https://openalex.org/W2130351314","https://openalex.org/W2244588361","https://openalex.org/W2150150126","https://openalex.org/W2766164996","https://openalex.org/W83114985","https://openalex.org/W66331043"],"abstract_inverted_index":{"In":[0,20],"this":[1,25,145],"article,":[2],"we":[3],"develop":[4],"a":[5,15,28,83,134],"model":[6,36,41,79,86,90,146],"to":[7,22,115,147,151],"predict":[8],"the":[9,73,77,88,149],"lifetime":[10],"duration":[11],"of":[12,31,72],"customers":[13,96,110,150],"for":[14,54,70,101,154],"subscription-based":[16],"online":[17],"content":[18],"provider.":[19],"contrast":[21],"prior":[23],"research,":[24],"article":[26],"employs":[27],"dynamic":[29,119],"measure":[30],"usage":[32,46,122,132],"and":[33,62,67,80,157],"compares":[34],"alternate":[35],"specifications.":[37],"A":[38],"proportional":[39],"hazard":[40,78,85],"is":[42],"used":[43],"with":[44,129],"time-varying":[45],"covariates":[47],"obtained":[48],"from":[49],"Web":[50],"logs":[51],"while":[52],"controlling":[53],"initial":[55],"purchase":[56,60],"characteristics":[57],"such":[58],"as":[59],"price":[61],"billing":[63],"frequency.":[64],"We":[65],"test":[66],"find":[68],"evidence":[69],"violation":[71],"proportionality":[74],"assumption":[75],"in":[76,121,131,140],"conclude":[81],"that":[82,95],"stratified":[84],"provides":[87],"best":[89],"fit.":[91],"The":[92],"results":[93],"show":[94],"who":[97],"are":[98],"billed":[99,111],"monthly":[100],"annual":[102,116],"subscriptions":[103,106],"maintain":[104],"their":[105],"longer":[107],"than":[108,137],"do":[109,138],"quarterly,":[112],"when":[113],"compared":[114],"subscriptions.":[117],"Furthermore,":[118],"changes":[120],"have":[123],"an":[124],"asymmetric":[125],"effect":[126,136],"on":[127],"duration,":[128],"increases":[130],"having":[133],"stronger":[135],"decreases":[139],"usage.":[141],"Managers":[142],"can":[143],"use":[144],"identify":[148],"be":[152],"targeted":[153],"both":[155],"retention":[156],"upgrade.":[158]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":3}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}
