{"id":"https://openalex.org/W2042425152","doi":"https://doi.org/10.1108/09564239310024967","title":"The Strength of Branding and Positioning in Services","display_name":"The Strength of Branding and Positioning in Services","publication_year":1993,"publication_date":"1993-03-01","ids":{"openalex":"https://openalex.org/W2042425152","doi":"https://doi.org/10.1108/09564239310024967","mag":"2042425152"},"language":"en","primary_location":{"id":"doi:10.1108/09564239310024967","doi":"https://doi.org/10.1108/09564239310024967","is_oa":false,"landing_page_url":"https://doi.org/10.1108/09564239310024967","pdf_url":null,"source":{"id":"https://openalex.org/S109460507","display_name":"International Journal of Service Industry Management","issn_l":"0956-4233","issn":["0956-4233","1758-6704"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Service Industry Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5043023522","display_name":"Sally Dibb","orcid":"https://orcid.org/0000-0001-5448-861X","observed_orcids":["https://orcid.org/0000-0001-5448-861X"]},"institutions":[{"id":"https://openalex.org/I39555362","display_name":"University of Warwick","ror":"https://ror.org/01a77tt86","country_code":"GB","type":"education","lineage":["https://openalex.org/I39555362"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Sally Dibb","raw_affiliation_strings":["University of Warwick"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Warwick","institution_ids":["https://openalex.org/I39555362"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5067313235","display_name":"Lyndon P. Simkin","orcid":"https://orcid.org/0000-0002-3994-9294","observed_orcids":["https://orcid.org/0000-0002-3994-9294"]},"institutions":[{"id":"https://openalex.org/I39555362","display_name":"University of Warwick","ror":"https://ror.org/01a77tt86","country_code":"GB","type":"education","lineage":["https://openalex.org/I39555362"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Lyndon Simkin","raw_affiliation_strings":["University of Warwick"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Warwick","institution_ids":["https://openalex.org/I39555362"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I39555362"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":85,"citation_normalized_percentile":{"value":0.29974234,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"4","issue":"1","first_page":"25","last_page":"35"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.875,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.875,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.06889999657869339,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.03739999979734421,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/branding","display_name":"branding","score":0.7269999980926514},{"id":"https://openalex.org/keywords/position-estimation","display_name":"positioning","score":0.6869999766349792},{"id":"https://openalex.org/keywords/services-marketing","display_name":"service marketing","score":0.9959999918937683},{"id":"https://openalex.org/keywords/marketing-mix","display_name":"marketing mix","score":0.6940000057220459},{"id":"https://openalex.org/keywords/consumer-services","display_name":"consumer services","score":0.515999972820282},{"id":"https://openalex.org/keywords/industrial-services","display_name":"industrial services","score":0.5509999990463257},{"id":"https://openalex.org/keywords/stephen-king","display_name":"Stephen King","score":0.5289999842643738},{"id":"https://openalex.org/keywords/brand-marketing","display_name":"brand marketing","score":0.34599998593330383}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.781864583492279},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6616605520248413},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.5639137029647827},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.5471519231796265},{"id":"https://openalex.org/C187452473","wikidata":"https://www.wikidata.org/wiki/Q2897903","display_name":"Goods and services","level":2,"score":0.5151430368423462},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.4890216290950775},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.4823824465274811},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.4588208496570587},{"id":"https://openalex.org/C2780795282","wikidata":"https://www.wikidata.org/wiki/Q1221094","display_name":"Services marketing","level":3,"score":0.45782455801963806},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.4504578411579132},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.422870010137558},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.3270045518875122},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.1508692502975464},{"id":"https://openalex.org/C34447519","wikidata":"https://www.wikidata.org/wiki/Q179522","display_name":"Market economy","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/09564239310024967","doi":"https://doi.org/10.1108/09564239310024967","is_oa":false,"landing_page_url":"https://doi.org/10.1108/09564239310024967","pdf_url":null,"source":{"id":"https://openalex.org/S109460507","display_name":"International Journal of Service Industry Management","issn_l":"0956-4233","issn":["0956-4233","1758-6704"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Service Industry Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2042514234","https://openalex.org/W2498124697","https://openalex.org/W7099973755","https://openalex.org/W2471518008","https://openalex.org/W3046449768","https://openalex.org/W2052440509","https://openalex.org/W4240203329","https://openalex.org/W2329210187","https://openalex.org/W2768739369","https://openalex.org/W7017488025"],"abstract_inverted_index":{"In":[0],"a":[1,143,154,180],"recent":[2],"article":[3],"advertising":[4],"agency":[5],"boss":[6],"Stephen":[7],"King":[8],"suggested":[9],"that":[10,36,57],"now":[11],"is":[12,63,87,100],"the":[13,17,22,44,50,92,102,106,110,114,119,126,129,147,150,158,161],"time":[14],"to":[15,27,43,80,172],"revitalize":[16],"marketing":[18,47,76,86,93,116,140,151,162],"of":[19,46,53,85,94,105,113,128,134,146,152,157,163,177,182],"brands":[20],"for":[21],"1990s,":[23],"and":[24,30,56,78,109,122,136],"in":[25,32,60,67,138],"particular":[26,103],"develop":[28],"branding":[29,121,135],"positioning":[31,123,137],"services":[33,54,75,107,139,153,178],"marketing.":[34],"Argues":[35],"King\u2032s":[37],"comments":[38],"do":[39,41],"not":[40],"justice":[42],"majority":[45],"departments,":[48],"especially":[49],"growing":[51],"ranks":[52],"marketers,":[55],"current":[58],"practice":[59,79],"this":[61,83],"area":[62,84],"already":[64],"well":[65],"established":[66],"its":[68],"own":[69],"right.":[70],"Draws":[71],"on":[72,101],"evidence":[73],"from":[74],"theory":[77],"consider":[81],"whether":[82],"any":[88],"less":[89],"developed":[90],"than":[91,160],"manufactured":[95],"goods.":[96],"The":[97,132],"initial":[98],"focus":[99],"characteristics":[104],"sector":[108],"resulting":[111],"extension":[112],"traditional":[115],"mix.":[117],"For":[118],"practitioner,":[120],"are":[124],"at":[125],"forefront":[127],"consumer":[130,164],"offering.":[131],"role":[133],"is,":[141],"therefore,":[142],"key":[144],"element":[145],"discussion.":[148],"Is":[149,169],"lower":[155],"form":[156],"discipline":[159],"goods":[165],"or":[166],"industrial":[167],"products?":[168],"it":[170],"reasonable":[171],"generalize":[173],"across":[174],"all":[175],"areas":[176],"\u2013":[179],"plethora":[181],"subsectors?":[183]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":6},{"year":2016,"cited_by_count":3},{"year":2015,"cited_by_count":6},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":5},{"year":2012,"cited_by_count":5}],"updated_date":"2026-11-03T10:50:19.383937","created_date":"2016-06-24T00:00:00"}