{"id":"https://openalex.org/W2041248601","doi":"https://doi.org/10.1016/j.chb.2014.10.013","title":"Learning from customer interaction: How merchants create price-level propositions for experience goods in hybrid market environments","display_name":"Learning from customer interaction: How merchants create price-level propositions for experience goods in hybrid market environments","publication_year":2014,"publication_date":"2014-11-16","ids":{"openalex":"https://openalex.org/W2041248601","doi":"https://doi.org/10.1016/j.chb.2014.10.013","mag":"2041248601"},"language":"en","primary_location":{"id":"doi:10.1016/j.chb.2014.10.013","doi":"https://doi.org/10.1016/j.chb.2014.10.013","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.chb.2014.10.013","pdf_url":"https://www.sciencedirect.com/science/article/pii/S0747563214005366/pdf","source":{"id":"https://openalex.org/S204030396","display_name":"Computers in Human Behavior","issn_l":"0747-5632","issn":["0747-5632","1873-7692"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","dongbi-b","erih-plus","fnege-3","jufo-3","ki-jl-2","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Computers in Human Behavior","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://www.sciencedirect.com/science/article/pii/S0747563214005366/pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5050252603","display_name":"Antoni Meseguer\u2010Artola","orcid":"https://orcid.org/0000-0002-7817-3695","observed_orcids":["https://orcid.org/0000-0002-7817-3695"]},"institutions":[{"id":"https://openalex.org/I138847295","display_name":"Universitat Oberta de Catalunya","ror":"https://ror.org/01f5wp925","country_code":"ES","type":"education","lineage":["https://openalex.org/I138847295"]},{"id":"https://openalex.org/I4405258990","display_name":"Internet Interdisciplinary Institute","ror":"https://ror.org/01h7vn964","country_code":"ES","type":"facility","lineage":["https://openalex.org/I138847295","https://openalex.org/I4405258990"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Antoni Meseguer-Artola","raw_affiliation_strings":["Internet Interdisciplinary Institute, Open University of Catalonia (Universitat Oberta de Catalunya, UOC), Barcelona, Spain","Internet Interdisciplinary Institute, Open University of Catalonia (Universitat Oberta de Catalunya, UOC), Barcelona, Spain#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Internet Interdisciplinary Institute, Open University of Catalonia (Universitat Oberta de Catalunya, UOC), Barcelona, Spain","institution_ids":["https://openalex.org/I138847295","https://openalex.org/I4405258990"]},{"raw_affiliation_string":"Internet Interdisciplinary Institute, Open University of Catalonia (Universitat Oberta de Catalunya, UOC), Barcelona, Spain#TAB#","institution_ids":["https://openalex.org/I138847295","https://openalex.org/I4405258990"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5020943558","display_name":"Inma Rodr\u00edguez\u2010Ardura","orcid":"https://orcid.org/0000-0002-3310-0214","observed_orcids":["https://orcid.org/0000-0002-3310-0214"]},"institutions":[{"id":"https://openalex.org/I138847295","display_name":"Universitat Oberta de Catalunya","ror":"https://ror.org/01f5wp925","country_code":"ES","type":"education","lineage":["https://openalex.org/I138847295"]},{"id":"https://openalex.org/I4405258990","display_name":"Internet Interdisciplinary Institute","ror":"https://ror.org/01h7vn964","country_code":"ES","type":"facility","lineage":["https://openalex.org/I138847295","https://openalex.org/I4405258990"]}],"countries":["ES"],"is_corresponding":true,"raw_author_name":"Inma Rodr\u00edguez-Ardura","raw_affiliation_strings":["Internet Interdisciplinary Institute, Open University of Catalonia (Universitat Oberta de Catalunya, UOC), Barcelona, Spain","Internet Interdisciplinary Institute, Open University of Catalonia (Universitat Oberta de Catalunya, UOC), Barcelona, Spain#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Internet Interdisciplinary Institute, Open University of Catalonia (Universitat Oberta de Catalunya, UOC), Barcelona, Spain","institution_ids":["https://openalex.org/I138847295","https://openalex.org/I4405258990"]},{"raw_affiliation_string":"Internet Interdisciplinary Institute, Open University of Catalonia (Universitat Oberta de Catalunya, UOC), Barcelona, Spain#TAB#","institution_ids":["https://openalex.org/I138847295","https://openalex.org/I4405258990"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5020943558"],"corresponding_institution_ids":["https://openalex.org/I138847295","https://openalex.org/I4405258990"],"apc_list":{"value":3780,"currency":"USD","value_usd":3780},"apc_paid":{"value":3780,"currency":"USD","value_usd":3780},"fwci":4.2653,"has_fulltext":true,"cited_by_count":9,"citation_normalized_percentile":{"value":0.94462194,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":98},"biblio":{"volume":"51","issue":null,"first_page":"952","last_page":"959"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.7294999957084656,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.7294999957084656,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.25459998846054077,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.004699999932199717,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/experience-goods","display_name":"experience goods","score":0.9950000047683716},{"id":"https://openalex.org/keywords/customer-learning","display_name":"customer learning","score":0.6570000052452087},{"id":"https://openalex.org/keywords/channel-selection","display_name":"channel selection","score":0.5619999766349792},{"id":"https://openalex.org/keywords/online-and-offline-retail","display_name":"online vs offline retail","score":0.3970000147819519},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.5220000147819519},{"id":"https://openalex.org/keywords/repeat-purchase","display_name":"repeat purchase","score":0.6159999966621399},{"id":"https://openalex.org/keywords/pricing-strategy","display_name":"pricing strategy","score":0.5070000290870667},{"id":"https://openalex.org/keywords/consumer-brand-interaction","display_name":"consumer-brand interaction","score":0.515999972820282},{"id":"https://openalex.org/keywords/game-theoretic-equilibrium","display_name":"game equilibrium","score":0.656000018119812}],"concepts":[{"id":"https://openalex.org/C68991459","wikidata":"https://www.wikidata.org/wiki/Q11700776","display_name":"Value proposition","level":2,"score":0.6829907894134521},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6512550115585327},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6099884510040283},{"id":"https://openalex.org/C134121241","wikidata":"https://www.wikidata.org/wiki/Q899301","display_name":"Yield (engineering)","level":2,"score":0.574489414691925},{"id":"https://openalex.org/C2777152325","wikidata":"https://www.wikidata.org/wiki/Q108163","display_name":"Proposition","level":2,"score":0.5239481925964355},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5080666542053223},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.4656316637992859},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.46294841170310974},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.35800403356552124},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.33408302068710327},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.2590333819389343},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.19923099875450134},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C192562407","wikidata":"https://www.wikidata.org/wiki/Q228736","display_name":"Materials science","level":0,"score":0.0},{"id":"https://openalex.org/C191897082","wikidata":"https://www.wikidata.org/wiki/Q11467","display_name":"Metallurgy","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1016/j.chb.2014.10.013","doi":"https://doi.org/10.1016/j.chb.2014.10.013","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.chb.2014.10.013","pdf_url":"https://www.sciencedirect.com/science/article/pii/S0747563214005366/pdf","source":{"id":"https://openalex.org/S204030396","display_name":"Computers in Human Behavior","issn_l":"0747-5632","issn":["0747-5632","1873-7692"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","dongbi-b","erih-plus","fnege-3","jufo-3","ki-jl-2","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Computers in Human Behavior","raw_type":"journal-article"},{"id":"pmh:oai:dnet:orepositorio::49cc0a048f645453be71d0af74886b80","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10609/44281","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:openaccess.uoc.edu:10609/44281","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10609/44281","pdf_url":null,"source":{"id":"https://openalex.org/S4306401390","display_name":"The Oberta in Open Access (Universitat Oberta de Catalunya)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I138847295","host_organization_name":"Universitat Oberta de Catalunya","host_organization_lineage":["https://openalex.org/I138847295"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:recercat.cat:2072/254737","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10609/44281","pdf_url":null,"source":{"id":"https://openalex.org/S4306402147","display_name":"RECERCAT (Consorci de Serveis Universitaris de Catalunya)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210090028","host_organization_name":"Consorci de Serveis Universitaris de Catalunya","host_organization_lineage":["https://openalex.org/I4210090028"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.1016/j.chb.2014.10.013","doi":"https://doi.org/10.1016/j.chb.2014.10.013","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.chb.2014.10.013","pdf_url":"https://www.sciencedirect.com/science/article/pii/S0747563214005366/pdf","source":{"id":"https://openalex.org/S204030396","display_name":"Computers in Human Behavior","issn_l":"0747-5632","issn":["0747-5632","1873-7692"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","dongbi-b","erih-plus","fnege-3","jufo-3","ki-jl-2","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Computers in Human Behavior","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320310214","display_name":"Fundaci\u00f3n Ram\u00f3n Areces","ror":"https://ror.org/04ra91131"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2041248601.pdf","grobid_xml":"https://content.openalex.org/works/W2041248601.grobid-xml"},"referenced_works_count":87,"referenced_works":["https://openalex.org/W10713435","https://openalex.org/W150367596","https://openalex.org/W156910627","https://openalex.org/W158515010","https://openalex.org/W201115575","https://openalex.org/W648974313","https://openalex.org/W1530508055","https://openalex.org/W1594032699","https://openalex.org/W1769969722","https://openalex.org/W1826351771","https://openalex.org/W1968171365","https://openalex.org/W1970425478","https://openalex.org/W1991408466","https://openalex.org/W1993806868","https://openalex.org/W1994275325","https://openalex.org/W1998204593","https://openalex.org/W1999577279","https://openalex.org/W2001607193","https://openalex.org/W2001936310","https://openalex.org/W2002843259","https://openalex.org/W2004838337","https://openalex.org/W2006169339","https://openalex.org/W2012532184","https://openalex.org/W2016035666","https://openalex.org/W2021044530","https://openalex.org/W2021271008","https://openalex.org/W2034033147","https://openalex.org/W2034448198","https://openalex.org/W2039214061","https://openalex.org/W2040985991","https://openalex.org/W2043148330","https://openalex.org/W2044643323","https://openalex.org/W2046279784","https://openalex.org/W2046491831","https://openalex.org/W2048512827","https://openalex.org/W2052377911","https://openalex.org/W2053559704","https://openalex.org/W2055160219","https://openalex.org/W2055936037","https://openalex.org/W2056686686","https://openalex.org/W2057089859","https://openalex.org/W2057516773","https://openalex.org/W2057940806","https://openalex.org/W2058863028","https://openalex.org/W2059866013","https://openalex.org/W2060018301","https://openalex.org/W2069783293","https://openalex.org/W2073913939","https://openalex.org/W2074694716","https://openalex.org/W2081474674","https://openalex.org/W2085107037","https://openalex.org/W2089649520","https://openalex.org/W2090070311","https://openalex.org/W2095080648","https://openalex.org/W2097357438","https://openalex.org/W2099582074","https://openalex.org/W2102563574","https://openalex.org/W2104719746","https://openalex.org/W2118110394","https://openalex.org/W2126022285","https://openalex.org/W2129980946","https://openalex.org/W2132159329","https://openalex.org/W2134698284","https://openalex.org/W2135526934","https://openalex.org/W2141765164","https://openalex.org/W2144846366","https://openalex.org/W2146899871","https://openalex.org/W2147137292","https://openalex.org/W2154555821","https://openalex.org/W2156570965","https://openalex.org/W2160571122","https://openalex.org/W2170036501","https://openalex.org/W2200005885","https://openalex.org/W2211541196","https://openalex.org/W2226091610","https://openalex.org/W2233861458","https://openalex.org/W2312302756","https://openalex.org/W2331890423","https://openalex.org/W2337394005","https://openalex.org/W2998796522","https://openalex.org/W3121296360","https://openalex.org/W3121912303","https://openalex.org/W3123665109","https://openalex.org/W3123999138","https://openalex.org/W3125332072","https://openalex.org/W3139574540","https://openalex.org/W4244764420"],"related_works":["https://openalex.org/W2169246661","https://openalex.org/W2154458457","https://openalex.org/W2372007837","https://openalex.org/W4383368845","https://openalex.org/W206678608","https://openalex.org/W2026991190","https://openalex.org/W2947215665","https://openalex.org/W1994275325","https://openalex.org/W2109756883","https://openalex.org/W4377984740"],"abstract_inverted_index":{"For":[0],"hybrid":[1,28,89],"merchants,":[2],"who":[3],"sell":[4],"goods":[5,39],"simultaneously":[6],"through":[7],"digital":[8],"media":[9],"and":[10,20,30,41,46,78,99],"conventional":[11],"channels,":[12,73],"creating":[13],"a":[14,18],"price":[15],"proposition":[16],"is":[17],"major":[19],"controversial":[21],"decision.":[22],"We":[23],"model":[24],"the":[25,34,61,85,102],"interaction":[26,52],"between":[27],"merchants":[29,45,90],"their":[31],"customers":[32,47,69],"within":[33],"context":[35],"of":[36,60,101],"an":[37],"experience":[38,66],"market;":[40],"we":[42],"study":[43],"how":[44],"both":[48],"learn":[49],"from":[50],"this":[51],"to":[53,71],"make":[54,74],"optimum":[55,86],"decisions.":[56],"The":[57,104],"equilibrium":[58],"solution":[59],"proposed":[62],"game":[63],"shows":[64],"that":[65,94],"goods\u2019":[67],"loyal":[68],"tend":[70],"switch":[72],"repeat":[75],"purchases":[76],"online,":[77],"avoid":[79],"learning":[80],"alternative":[81],"value":[82],"propositions.":[83],"And":[84],"strategy":[87],"for":[88],"involves":[91],"higher":[92],"prices":[93],"rely":[95],"on":[96],"solid":[97],"branding":[98],"knowledge":[100],"clientele.":[103],"findings":[105],"also":[106],"yield":[107],"important":[108],"managerial":[109],"implications.":[110]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2020,"cited_by_count":4},{"year":2017,"cited_by_count":4}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
