{"id":"https://openalex.org/W2040070342","doi":"https://doi.org/10.1080/08832323.1986.10772773","title":"Bringing a Reality into the Classroom: The Team Approach to a Client-Financed Marketing Research Project","display_name":"Bringing a Reality into the Classroom: The Team Approach to a Client-Financed Marketing Research Project","publication_year":1986,"publication_date":"1986-11-01","ids":{"openalex":"https://openalex.org/W2040070342","doi":"https://doi.org/10.1080/08832323.1986.10772773","mag":"2040070342"},"language":"en","primary_location":{"id":"doi:10.1080/08832323.1986.10772773","doi":"https://doi.org/10.1080/08832323.1986.10772773","is_oa":false,"landing_page_url":"https://doi.org/10.1080/08832323.1986.10772773","pdf_url":null,"source":{"id":"https://openalex.org/S4210206027","display_name":"Journal of Education for Business","issn_l":"0883-2323","issn":["0883-2323","1940-3356"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Education for Business","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5109864895","display_name":"Gary L. Clark","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I102502594","display_name":"Northern Illinois University","ror":"https://ror.org/012wxa772","country_code":"US","type":"education","lineage":["https://openalex.org/I102502594"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Gary L. Clark","raw_affiliation_strings":["Northern Illinois University, DeKalb, Illinois"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Northern Illinois University, DeKalb, Illinois","institution_ids":["https://openalex.org/I102502594"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5111407671","display_name":"Peter F. Kaminski","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I102502594","display_name":"Northern Illinois University","ror":"https://ror.org/012wxa772","country_code":"US","type":"education","lineage":["https://openalex.org/I102502594"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Peter Kaminski","raw_affiliation_strings":["Northern Illinois University, DeKalb, Illinois"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Northern Illinois University, DeKalb, Illinois","institution_ids":["https://openalex.org/I102502594"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I102502594"],"apc_list":null,"apc_paid":null,"fwci":3.4448,"has_fulltext":false,"cited_by_count":12,"citation_normalized_percentile":{"value":0.9322301,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"62","issue":"2","first_page":"61","last_page":"65"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11299","display_name":"Problem and Project Based Learning","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11530","display_name":"Business and Management Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-research-education","display_name":"marketing research education","score":0.8640000224113464},{"id":"https://openalex.org/keywords/team-based-approach","display_name":"team approach","score":0.7009999752044678},{"id":"https://openalex.org/keywords/experiential-learning","display_name":"experiential learning","score":0.7639999985694885},{"id":"https://openalex.org/keywords/business-education","display_name":"business education","score":0.5889999866485596}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5218631029129028},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.44066646695137024},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.4258206784725189},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.35387903451919556},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.329816997051239},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.32100003957748413},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2337946593761444},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.17711010575294495}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/08832323.1986.10772773","doi":"https://doi.org/10.1080/08832323.1986.10772773","is_oa":false,"landing_page_url":"https://doi.org/10.1080/08832323.1986.10772773","pdf_url":null,"source":{"id":"https://openalex.org/S4210206027","display_name":"Journal of Education for Business","issn_l":"0883-2323","issn":["0883-2323","1940-3356"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Education for Business","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.8278999924659729,"display_name":"Quality education","id":"https://metadata.un.org/sdg/4"}],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":10,"referenced_works":["https://openalex.org/W1980598118","https://openalex.org/W1998226635","https://openalex.org/W1998382505","https://openalex.org/W2015977738","https://openalex.org/W2060013574","https://openalex.org/W2078114167","https://openalex.org/W2132601944","https://openalex.org/W2136659072","https://openalex.org/W2170070685","https://openalex.org/W4243174206"],"related_works":["https://openalex.org/W2067427548","https://openalex.org/W2170070685","https://openalex.org/W2560411841","https://openalex.org/W2977552926","https://openalex.org/W2496777854","https://openalex.org/W135608886","https://openalex.org/W2182123744","https://openalex.org/W2794375118","https://openalex.org/W2318348465","https://openalex.org/W2955189252"],"abstract_inverted_index":{"(1986).":[0],"Bringing":[1],"a":[2,11],"Reality":[3],"into":[4],"the":[5],"Classroom:":[6],"The":[7],"Team":[8],"Approach":[9],"to":[10],"Client-Financed":[12],"Marketing":[13],"Research":[14],"Project.":[15],"Journal":[16],"of":[17],"Education":[18],"for":[19],"Business:":[20],"Vol.":[21],"62,":[22],"No.":[23],"2,":[24],"pp.":[25],"61-65.":[26]},"counts_by_year":[{"year":2019,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}
