{"id":"https://openalex.org/W2038308494","doi":"https://doi.org/10.1016/s0167-8116(00)00018-5","title":"Decision models or descriptive models?","display_name":"Decision models or descriptive models?","publication_year":2000,"publication_date":"2000-09-01","ids":{"openalex":"https://openalex.org/W2038308494","doi":"https://doi.org/10.1016/s0167-8116(00)00018-5","mag":"2038308494"},"language":"en","primary_location":{"id":"doi:10.1016/s0167-8116(00)00018-5","doi":"https://doi.org/10.1016/s0167-8116(00)00018-5","is_oa":false,"landing_page_url":"https://doi.org/10.1016/s0167-8116(00)00018-5","pdf_url":null,"source":{"id":"https://openalex.org/S11810700","display_name":"International Journal of Research in Marketing","issn_l":"0167-8116","issn":["0167-8116","1873-8001"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1","jufo-3","norway-2","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Research in Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5112804132","display_name":"Andrew S. C. Ehrenberg","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I28257850","display_name":"London South Bank University","ror":"https://ror.org/02vwnat91","country_code":"GB","type":"education","lineage":["https://openalex.org/I28257850"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Andrew S.C. Ehrenberg","raw_affiliation_strings":["South Bank Business School, South Bank University, London Road, London SE1 0AA, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"South Bank Business School, South Bank University, London Road, London SE1 0AA, UK","institution_ids":["https://openalex.org/I28257850"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5012917394","display_name":"Neil R. Barnard","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I28257850","display_name":"London South Bank University","ror":"https://ror.org/02vwnat91","country_code":"GB","type":"education","lineage":["https://openalex.org/I28257850"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Neil R. Barnard","raw_affiliation_strings":["South Bank Business School, South Bank University, London Road, London SE1 0AA, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"South Bank Business School, South Bank University, London Road, London SE1 0AA, UK","institution_ids":["https://openalex.org/I28257850"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5089893008","display_name":"Byron M. Sharp","orcid":"https://orcid.org/0000-0002-6213-1423","observed_orcids":["https://orcid.org/0000-0002-6213-1423"]},"institutions":[{"id":"https://openalex.org/I170239107","display_name":"University of South Australia","ror":"https://ror.org/01p93h210","country_code":"AU","type":"education","lineage":["https://openalex.org/I170239107","https://openalex.org/I4405259444"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Byron Sharp","raw_affiliation_strings":["University of South Australia, Division of Business and Enterprise, School of Marketing, Adelaide SA 5001, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of South Australia, Division of Business and Enterprise, School of Marketing, Adelaide SA 5001, Australia","institution_ids":["https://openalex.org/I170239107"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5112804132"],"corresponding_institution_ids":["https://openalex.org/I28257850"],"apc_list":{"value":4000,"currency":"USD","value_usd":4000},"apc_paid":null,"fwci":7.4747,"has_fulltext":false,"cited_by_count":38,"citation_normalized_percentile":{"value":0.97031936,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"17","issue":"2-3","first_page":"147","last_page":"158"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.5874000191688538,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.5874000191688538,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10841","display_name":"Economic and Environmental Valuation","score":0.2079000025987625,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.05490000173449516,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/decision-models","display_name":"decision models","score":0.7080000042915344},{"id":"https://openalex.org/keywords/descriptive-model","display_name":"descriptive model","score":0.9919999837875366},{"id":"https://openalex.org/keywords/logit-model","display_name":"logit model","score":0.7440000176429749},{"id":"https://openalex.org/keywords/dirichlet-model","display_name":"Dirichlet model","score":0.8960000276565552},{"id":"https://openalex.org/keywords/marketing-knowledge","display_name":"marketing knowledge","score":0.6449999809265137},{"id":"https://openalex.org/keywords/causality","display_name":"causality","score":0.4880000054836273},{"id":"https://openalex.org/keywords/predictability","display_name":"predictability","score":0.6100000143051147},{"id":"https://openalex.org/keywords/marketing-mix","display_name":"marketing mix","score":0.3499999940395355}],"concepts":[{"id":"https://openalex.org/C197640229","wikidata":"https://www.wikidata.org/wiki/Q2534066","display_name":"Predictability","level":2,"score":0.6886653900146484},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6011155247688293},{"id":"https://openalex.org/C88548561","wikidata":"https://www.wikidata.org/wiki/Q347599","display_name":"sort","level":2,"score":0.5904808044433594},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.521232008934021},{"id":"https://openalex.org/C2776502983","wikidata":"https://www.wikidata.org/wiki/Q690182","display_name":"Contrast (vision)","level":2,"score":0.5137258768081665},{"id":"https://openalex.org/C64357122","wikidata":"https://www.wikidata.org/wiki/Q1149766","display_name":"Causality (physics)","level":2,"score":0.4226568341255188},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.1843322217464447},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.1549713909626007},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.11726456880569458},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.08763653039932251},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1016/s0167-8116(00)00018-5","doi":"https://doi.org/10.1016/s0167-8116(00)00018-5","is_oa":false,"landing_page_url":"https://doi.org/10.1016/s0167-8116(00)00018-5","pdf_url":null,"source":{"id":"https://openalex.org/S11810700","display_name":"International Journal of Research in Marketing","issn_l":"0167-8116","issn":["0167-8116","1873-8001"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1","jufo-3","norway-2","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Research in Marketing","raw_type":"journal-article"},{"id":"pmh:oai:digital.library.adelaide.edu.au:1959.8/43332","doi":null,"is_oa":false,"landing_page_url":"https://hdl.handle.net/1959.8/43332","pdf_url":null,"source":{"id":"https://openalex.org/S4306401835","display_name":"Adelaide Research & Scholarship (AR&S) (University of Adelaide)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I5681781","host_organization_name":"The University of Adelaide","host_organization_lineage":["https://openalex.org/I5681781"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"https://doi.org/10.1016/S0167-8116(00)00018-5","raw_type":"Journal article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":40,"referenced_works":["https://openalex.org/W30786637","https://openalex.org/W46791928","https://openalex.org/W574716682","https://openalex.org/W580735253","https://openalex.org/W1520834119","https://openalex.org/W1538895096","https://openalex.org/W1562891728","https://openalex.org/W1586271377","https://openalex.org/W1735843200","https://openalex.org/W1971754237","https://openalex.org/W1985942694","https://openalex.org/W2002572519","https://openalex.org/W2011192836","https://openalex.org/W2042863619","https://openalex.org/W2046846044","https://openalex.org/W2050976551","https://openalex.org/W2054309868","https://openalex.org/W2061434725","https://openalex.org/W2061494965","https://openalex.org/W2061904836","https://openalex.org/W2067755834","https://openalex.org/W2071694681","https://openalex.org/W2077083781","https://openalex.org/W2082876225","https://openalex.org/W2083833236","https://openalex.org/W2086674208","https://openalex.org/W2140276574","https://openalex.org/W2163937753","https://openalex.org/W2248040980","https://openalex.org/W2315558823","https://openalex.org/W2327296660","https://openalex.org/W2341517415","https://openalex.org/W2396750551","https://openalex.org/W2530449989","https://openalex.org/W2534202123","https://openalex.org/W2601108445","https://openalex.org/W4211076087","https://openalex.org/W4239512488","https://openalex.org/W4412086813","https://openalex.org/W6631206559"],"related_works":["https://openalex.org/W173589250","https://openalex.org/W569173362","https://openalex.org/W5057590","https://openalex.org/W2477711281","https://openalex.org/W623872620","https://openalex.org/W7017841416","https://openalex.org/W1481272520","https://openalex.org/W1664722842","https://openalex.org/W2113880720","https://openalex.org/W7095415078"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":2},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}