{"id":"https://openalex.org/W2037673595","doi":"https://doi.org/10.1108/07363769910289523","title":"Misplaced marketing","display_name":"Misplaced marketing","publication_year":1999,"publication_date":"1999-10-01","ids":{"openalex":"https://openalex.org/W2037673595","doi":"https://doi.org/10.1108/07363769910289523","mag":"2037673595"},"language":"en","primary_location":{"id":"doi:10.1108/07363769910289523","doi":"https://doi.org/10.1108/07363769910289523","is_oa":false,"landing_page_url":"https://doi.org/10.1108/07363769910289523","pdf_url":null,"source":{"id":"https://openalex.org/S165789823","display_name":"Journal of Consumer Marketing","issn_l":"0736-3761","issn":["0736-3761","2052-1200"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Consumer Marketing","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5090225374","display_name":"Herbert Jack Rotfeld","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I82497590","display_name":"Auburn University","ror":"https://ror.org/02v80fc35","country_code":"US","type":"education","lineage":["https://openalex.org/I82497590"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Herbert Jack Rotfeld","raw_affiliation_strings":["Professor of Marketing, Auburn University, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Professor of Marketing, Auburn University, USA","institution_ids":["https://openalex.org/I82497590"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5090225374"],"corresponding_institution_ids":["https://openalex.org/I82497590"],"apc_list":null,"apc_paid":null,"fwci":5.4016,"has_fulltext":false,"cited_by_count":26,"citation_normalized_percentile":{"value":0.95259979,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"16","issue":"5","first_page":"415","last_page":"417"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.9951000213623047,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.9951000213623047,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0017000000225380063,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11058","display_name":"Ethics in Business and Education","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-education","display_name":"marketing education","score":0.7699999809265137},{"id":"https://openalex.org/keywords/school-marketing","display_name":"school marketing","score":0.6830000281333923},{"id":"https://openalex.org/keywords/higher-education-marketing","display_name":"higher education marketing","score":0.593999981880188},{"id":"https://openalex.org/keywords/university-admission","display_name":"university admission","score":0.4699999988079071},{"id":"https://openalex.org/keywords/student-recruitment","display_name":"student recruitment","score":0.5860000252723694},{"id":"https://openalex.org/keywords/school-values","display_name":"school values","score":0.6129999756813049},{"id":"https://openalex.org/keywords/after-school-activities","display_name":"after-school activities","score":0.7680000066757202},{"id":"https://openalex.org/keywords/sports-teams","display_name":"sports teams","score":0.45399999618530273},{"id":"https://openalex.org/keywords/fraternities-and-sororities","display_name":"fraternities and sororities","score":0.8700000047683716},{"id":"https://openalex.org/keywords/self-esteem","display_name":"self-esteem","score":0.5789999961853027},{"id":"https://openalex.org/keywords/graduate-employability","display_name":"graduate employability","score":0.4749999940395355}],"concepts":[{"id":"https://openalex.org/C2777239462","wikidata":"https://www.wikidata.org/wiki/Q996839","display_name":"Fraternity","level":2,"score":0.8191409111022949},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7034505605697632},{"id":"https://openalex.org/C46304622","wikidata":"https://www.wikidata.org/wiki/Q374814","display_name":"Certification","level":2,"score":0.63840651512146},{"id":"https://openalex.org/C2779529714","wikidata":"https://www.wikidata.org/wiki/Q2632744","display_name":"Graduation (instrument)","level":2,"score":0.5994240045547485},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.49070799350738525},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.48139333724975586},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.4420606195926666},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.33495157957077026},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3329063355922699},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2298009693622589},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.12452557682991028},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.11636039614677429},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.11495080590248108},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/07363769910289523","doi":"https://doi.org/10.1108/07363769910289523","is_oa":false,"landing_page_url":"https://doi.org/10.1108/07363769910289523","pdf_url":null,"source":{"id":"https://openalex.org/S165789823","display_name":"Journal of Consumer Marketing","issn_l":"0736-3761","issn":["0736-3761","2052-1200"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Consumer Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Quality education","score":0.9235000014305115,"id":"https://metadata.un.org/sdg/4"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":2,"referenced_works":["https://openalex.org/W110109214","https://openalex.org/W609778050"],"related_works":["https://openalex.org/W1966609412","https://openalex.org/W1969900138","https://openalex.org/W2469725485","https://openalex.org/W2019132391","https://openalex.org/W2322965421","https://openalex.org/W226254937","https://openalex.org/W2242602170","https://openalex.org/W2784539037","https://openalex.org/W2087904772","https://openalex.org/W2426561730"],"abstract_inverted_index":{"Comments":[0],"on":[1,38],"the":[2,12,36],"frequent":[3],"inappropriateness":[4],"of":[5,11,15,92],"marketing":[6,16,33],"education.":[7,93],"Also":[8],"addresses":[9],"some":[10],"inappropriate":[13],"methods":[14],"schools.":[17],"Considers":[18],"that":[19,22,79],"certain":[20],"schools":[21],"are":[23,29],"unable":[24],"to":[25,31],"attract":[26],"top":[27],"students":[28,81],"tempted":[30],"misplace":[32],"by":[34],"focusing":[35],"attention":[37],"a":[39,63,90],"school\u2019s":[40],"\u201cvalues\u201d":[41],"other":[42],"than":[43],"education,":[44,58],"for":[45,53],"instance":[46],"after\u2010school":[47],"activities,":[48],"discipline,":[49],"or":[50,69],"teachers\u2019":[51],"concerns":[52],"children\u2019s":[54],"self\u2010esteem.":[55],"In":[56],"college":[57],"these":[59],"benefits":[60],"might":[61],"include":[62],"sports":[64],"team\u2019s":[65],"winning":[66],"record,":[67],"fraternity":[68],"sorority":[70],"parties":[71],"and":[72],"local":[73],"drinking":[74],"establishments.":[75],"Finally,":[76],"expresses":[77],"dissatisfaction":[78],"many":[80],"now":[82],"view":[83],"graduation":[84],"as":[85,89],"job":[86],"certification,":[87],"not":[88],"mark":[91]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2020,"cited_by_count":8},{"year":2015,"cited_by_count":1},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}