{"id":"https://openalex.org/W2036069640","doi":"https://doi.org/10.1080/15332667.2011.596466","title":"Do Online Services Contribute to Establishing Brand Equity Within the Retail Banking Context?","display_name":"Do Online Services Contribute to Establishing Brand Equity Within the Retail Banking Context?","publication_year":2011,"publication_date":"2011-07-01","ids":{"openalex":"https://openalex.org/W2036069640","doi":"https://doi.org/10.1080/15332667.2011.596466","mag":"2036069640"},"language":"en","primary_location":{"id":"doi:10.1080/15332667.2011.596466","doi":"https://doi.org/10.1080/15332667.2011.596466","is_oa":false,"landing_page_url":"https://doi.org/10.1080/15332667.2011.596466","pdf_url":null,"source":{"id":"https://openalex.org/S167126396","display_name":"Journal of Relationship Marketing","issn_l":"1533-2667","issn":["1533-2667","1533-2675"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core","jufo-1","norway-1","poland-20","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Relationship Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5020050862","display_name":"Mohd Ahmad Al-Hawari","orcid":"https://orcid.org/0000-0002-2166-0572","observed_orcids":["https://orcid.org/0000-0002-2166-0572"]},"institutions":[{"id":"https://openalex.org/I29891158","display_name":"University of Sharjah","ror":"https://ror.org/00engpz63","country_code":"AE","type":"education","lineage":["https://openalex.org/I29891158"]}],"countries":["AE"],"is_corresponding":true,"raw_author_name":"Mohammad Ahmad Al-Hawari","raw_affiliation_strings":["Faculty of Business, Sharjah University, Sharjah, United Arab Emirates"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Business, Sharjah University, Sharjah, United Arab Emirates","institution_ids":["https://openalex.org/I29891158"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5020050862"],"corresponding_institution_ids":["https://openalex.org/I29891158"],"apc_list":null,"apc_paid":null,"fwci":0.586,"has_fulltext":false,"cited_by_count":21,"citation_normalized_percentile":{"value":0.81327406,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"10","issue":"3","first_page":"145","last_page":"166"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9613999724388123,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9613999724388123,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.009100000374019146,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.008500000461935997,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-service-quality","display_name":"online service quality","score":0.9049999713897705},{"id":"https://openalex.org/keywords/brand-equity","display_name":"brand equity","score":0.996999979019165},{"id":"https://openalex.org/keywords/retail-banking","display_name":"retail banking","score":0.9049999713897705},{"id":"https://openalex.org/keywords/online-banking","display_name":"internet banking","score":0.9520000219345093},{"id":"https://openalex.org/keywords/e-security","display_name":"e-security","score":0.8500000238418579},{"id":"https://openalex.org/keywords/ease-of-use","display_name":"ease of use","score":0.8220000267028809},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.9660000205039978},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.9980000257492065},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.9959999918937683}],"concepts":[{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.7985522747039795},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7267957925796509},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.661602258682251},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.5643773078918457},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5069058537483215},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.5005366802215576},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.4946689307689667},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.4922236502170563},{"id":"https://openalex.org/C14224292","wikidata":"https://www.wikidata.org/wiki/Q13600188","display_name":"Conceptual framework","level":2,"score":0.4640945792198181},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.45458731055259705},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.4446573257446289},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4410167336463928},{"id":"https://openalex.org/C13606891","wikidata":"https://www.wikidata.org/wiki/Q2623243","display_name":"Conceptual model","level":2,"score":0.4271285831928253},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.3474190831184387},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.07079574465751648},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/15332667.2011.596466","doi":"https://doi.org/10.1080/15332667.2011.596466","is_oa":false,"landing_page_url":"https://doi.org/10.1080/15332667.2011.596466","pdf_url":null,"source":{"id":"https://openalex.org/S167126396","display_name":"Journal of Relationship Marketing","issn_l":"1533-2667","issn":["1533-2667","1533-2675"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core","jufo-1","norway-1","poland-20","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Relationship Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"score":0.4099999964237213,"id":"https://metadata.un.org/sdg/17","display_name":"Partnerships for the goals"}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":62,"referenced_works":["https://openalex.org/W195845004","https://openalex.org/W1509405038","https://openalex.org/W1559781366","https://openalex.org/W1563553250","https://openalex.org/W1592080430","https://openalex.org/W1607137273","https://openalex.org/W1791587663","https://openalex.org/W1898610025","https://openalex.org/W1965317096","https://openalex.org/W1967008435","https://openalex.org/W1967013050","https://openalex.org/W1971684258","https://openalex.org/W1976702929","https://openalex.org/W1977167088","https://openalex.org/W1978817606","https://openalex.org/W1987286910","https://openalex.org/W1988447536","https://openalex.org/W1992591025","https://openalex.org/W2009015223","https://openalex.org/W2011782520","https://openalex.org/W2014171989","https://openalex.org/W2024517146","https://openalex.org/W2029483732","https://openalex.org/W2030180774","https://openalex.org/W2031973899","https://openalex.org/W2035626379","https://openalex.org/W2037946833","https://openalex.org/W2040273429","https://openalex.org/W2042113379","https://openalex.org/W2057023890","https://openalex.org/W2060146672","https://openalex.org/W2060510187","https://openalex.org/W2085899328","https://openalex.org/W2088779617","https://openalex.org/W2089544520","https://openalex.org/W2094523178","https://openalex.org/W2095427588","https://openalex.org/W2096048269","https://openalex.org/W2098440369","https://openalex.org/W2099078684","https://openalex.org/W2122912498","https://openalex.org/W2128433095","https://openalex.org/W2146601354","https://openalex.org/W2150563888","https://openalex.org/W2150975504","https://openalex.org/W2151694441","https://openalex.org/W2152221496","https://openalex.org/W2168512241","https://openalex.org/W2266639535","https://openalex.org/W2467075473","https://openalex.org/W2607657495","https://openalex.org/W2751998548","https://openalex.org/W2801004064","https://openalex.org/W2895189975","https://openalex.org/W2954694796","https://openalex.org/W3043330258","https://openalex.org/W3145364154","https://openalex.org/W3147133440","https://openalex.org/W4206205808","https://openalex.org/W4235678817","https://openalex.org/W4297081765","https://openalex.org/W4297983578"],"related_works":["https://openalex.org/W1901947094","https://openalex.org/W2343359435","https://openalex.org/W2199611005","https://openalex.org/W2140610109","https://openalex.org/W2207596617","https://openalex.org/W1985961626","https://openalex.org/W6948323139","https://openalex.org/W2901748532","https://openalex.org/W2114789523","https://openalex.org/W7215460806"],"abstract_inverted_index":{"The":[0,146],"main":[1],"purpose":[2],"of":[3,39,78,106,160,200,218],"this":[4,71,219],"article":[5,28],"is":[6,29,210],"to":[7,35,114,192,212],"investigate":[8,36],"the":[9,20,30,33,37,53,79,91,116,161,196,201,214],"relationship":[10,80,128,151,169],"between":[11,55,81],"online":[12,40,56,82,107,162,175],"service":[13,41,83,163,176],"quality":[14,42,57,84,164],"factors":[15,85,89,122,165,177],"and":[16,58,86,99,120,126,185,208,216],"brand":[17,87,130,135,144,154,171,179,183],"equity":[18,88],"within":[19,90],"United":[21],"Arab":[22],"Emirates":[23],"(UAE)":[24],"banking":[25,93,108],"context.":[26,94],"This":[27,187],"first":[31],"in":[32,43,67,195],"literature":[34],"role":[38],"establishing":[44],"bank":[45,143],"equity.":[46],"There":[47],"had":[48,64],"been":[49,65,190],"some":[50],"speculation":[51],"on":[52,142],"link":[54],"equity,":[59],"but":[60],"no":[61,150],"empirical":[62],"evidence":[63],"found":[66],"previous":[68],"research.":[69],"In":[70],"study":[72],"a":[73,103,124,139,167],"conceptual":[74,203],"model":[75,204],"was":[76,97,112],"proposed":[77,202],"UAE":[92],"A":[95],"survey":[96],"designed":[98],"data":[100],"collected":[101],"from":[102],"convenience":[104],"sample":[105],"users.":[109],"AMOS":[110],"6":[111],"used":[113],"test":[115],"hypothesized":[117],"relationships.":[118],"E-escape":[119],"security":[121],"have":[123,166],"direct":[125,140,168],"positive":[127],"with":[129,153,157,170],"awareness":[131],"as":[132,134],"well":[133],"image.":[136,145],"E-responsiveness":[137],"has":[138,149,189],"influence":[141,178],"ease-of-use":[147],"factor":[148],"either":[152],"image":[155,184],"or":[156],"awareness.":[158,186],"None":[159],"loyalty.":[172],"However,":[173],"most":[174],"loyalty":[180],"indirectly":[181],"through":[182],"research":[188],"applied":[191],"financial":[193],"institutions":[194],"UAE.":[197],"Further":[198],"testing":[199],"across":[205],"different":[206],"industries":[207],"countries":[209],"needed":[211],"determine":[213],"generalizability":[215],"consistency":[217],"study's":[220],"findings.":[221]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":3},{"year":2015,"cited_by_count":2},{"year":2013,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}
