{"id":"https://openalex.org/W2035967672","doi":"https://doi.org/10.7867/1980-4431.2013v18n1p25-33","title":"Perspectivas e limites da pesquisa quantitativa na produ\u00e7\u00e3o de conhecimento em Marketing: A met\u00e1fora do cadeado","display_name":"Perspectivas e limites da pesquisa quantitativa na produ\u00e7\u00e3o de conhecimento em Marketing: A met\u00e1fora do cadeado","publication_year":2013,"publication_date":"2013-04-01","ids":{"openalex":"https://openalex.org/W2035967672","doi":"https://doi.org/10.7867/1980-4431.2013v18n1p25-33","mag":"2035967672"},"language":"pt","primary_location":{"id":"doi:10.7867/1980-4431.2013v18n1p25-33","doi":"https://doi.org/10.7867/1980-4431.2013v18n1p25-33","is_oa":true,"landing_page_url":"https://doi.org/10.7867/1980-4431.2013v18n1p25-33","pdf_url":"https://proxy.furb.br/ojs/index.php/rn/article/download/3614/2223","source":{"id":"https://openalex.org/S4210176371","display_name":"Revista de Neg\u00f3cios","issn_l":"1413-3849","issn":["1413-3849","1980-4431"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210105683","host_organization_name":"Universidade Regional de Blumenau","host_organization_lineage":["https://openalex.org/I4210105683"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista de Neg\u00f3cios","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://proxy.furb.br/ojs/index.php/rn/article/download/3614/2223","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5003529945","display_name":"Salom\u00e3o Alencar de Farias","orcid":"https://orcid.org/0000-0001-5415-2606","observed_orcids":["https://orcid.org/0000-0001-5415-2606"]},"institutions":[{"id":"https://openalex.org/I25112270","display_name":"Universidade Federal de Pernambuco","ror":"https://ror.org/047908t24","country_code":"BR","type":"education","lineage":["https://openalex.org/I25112270"]}],"countries":["BR"],"is_corresponding":true,"raw_author_name":"Salom\u00e3o Alencar de Farias","raw_affiliation_strings":["Universidade Federal de Pernambuco"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidade Federal de Pernambuco","institution_ids":["https://openalex.org/I25112270"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5003529945"],"corresponding_institution_ids":["https://openalex.org/I25112270"],"apc_list":null,"apc_paid":null,"fwci":0.8347,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.84163402,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"18","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12926","display_name":"Business Strategies and Management Research","score":0.7437000274658203,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12926","display_name":"Business Strategies and Management Research","score":0.7437000274658203,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11530","display_name":"Business and Management Studies","score":0.2393999993801117,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.010700000450015068,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/quantitative-research","display_name":"quantitative research","score":0.9430000185966492},{"id":"https://openalex.org/keywords/market-research","display_name":"market analysis","score":0.8640000224113464},{"id":"https://openalex.org/keywords/research-methodology-critique","display_name":"research methodology critique","score":0.5080000162124634}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.48209384083747864},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.35961973667144775},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.3266339898109436}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.7867/1980-4431.2013v18n1p25-33","doi":"https://doi.org/10.7867/1980-4431.2013v18n1p25-33","is_oa":true,"landing_page_url":"https://doi.org/10.7867/1980-4431.2013v18n1p25-33","pdf_url":"https://proxy.furb.br/ojs/index.php/rn/article/download/3614/2223","source":{"id":"https://openalex.org/S4210176371","display_name":"Revista de Neg\u00f3cios","issn_l":"1413-3849","issn":["1413-3849","1980-4431"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210105683","host_organization_name":"Universidade Regional de Blumenau","host_organization_lineage":["https://openalex.org/I4210105683"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista de Neg\u00f3cios","raw_type":"journal-article"},{"id":"mag:2462807390","doi":null,"is_oa":false,"landing_page_url":"https://proxy.furb.br/ojs/index.php/rn/article/download/3614/2223","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"doi:10.7867/1980-4431.2013v18n1p25-33","doi":"https://doi.org/10.7867/1980-4431.2013v18n1p25-33","is_oa":true,"landing_page_url":"https://doi.org/10.7867/1980-4431.2013v18n1p25-33","pdf_url":"https://proxy.furb.br/ojs/index.php/rn/article/download/3614/2223","source":{"id":"https://openalex.org/S4210176371","display_name":"Revista de Neg\u00f3cios","issn_l":"1413-3849","issn":["1413-3849","1980-4431"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210105683","host_organization_name":"Universidade Regional de Blumenau","host_organization_lineage":["https://openalex.org/I4210105683"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista de Neg\u00f3cios","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2035967672.pdf","grobid_xml":"https://content.openalex.org/works/W2035967672.grobid-xml"},"referenced_works_count":10,"referenced_works":["https://openalex.org/W1689771227","https://openalex.org/W1791470807","https://openalex.org/W1967528078","https://openalex.org/W1991623719","https://openalex.org/W2026368098","https://openalex.org/W2027383188","https://openalex.org/W2029125978","https://openalex.org/W2037061962","https://openalex.org/W2081010956","https://openalex.org/W2900650222"],"related_works":["https://openalex.org/W2119226820","https://openalex.org/W2462807390","https://openalex.org/W2075936113","https://openalex.org/W7110303312","https://openalex.org/W2765165666","https://openalex.org/W3184924645","https://openalex.org/W3047769500","https://openalex.org/W2089943803","https://openalex.org/W2766323805","https://openalex.org/W1994064106"],"abstract_inverted_index":{"Este":[0],"ensaio":[1],"aborda":[2],"t\u00f3picos":[3],"relacionados":[4],"\u00e0":[5],"pesquisa":[6,98,151],"quantitativa":[7,35,99,152],"e":[8,42,69,80,90,131,147],"sua":[9],"contribui\u00e7\u00e3o":[10,96],"para":[11],"o":[12,109,141],"avan\u00e7o":[13],"do":[14,25,40,102],"conhecimento":[15,103],"em":[16,78,88,104],"marketing":[17,105],"no":[18,93,115,153],"Brasil.":[19],"Para":[20],"tanto,":[21],"prop\u00f5e":[22,134],"a":[23,47,70,135,143],"met\u00e1fora":[24],"cadeado,":[26],"discutindo":[27],"de":[28,36,57,72,76],"maneira":[29],"leve":[30],"aspectos":[31],"relevantes":[32],"da":[33,97,119,150],"abordagem":[34,65,120],"investiga\u00e7\u00e3o":[37],"na":[38,100],"\u00e1rea":[39],"marketing,":[41],"revelando":[43],"que,":[44],"por":[45,112],"vezes,":[46],"seguran\u00e7a":[48],"dos":[49,61],"n\u00fameros":[50],"pode":[51],"ocultar":[52],"os":[53,117,145],"limites":[54,118,146],"deste":[55],"tipo":[56],"pesquisa.":[58],"No":[59],"in\u00edcio":[60],"anos":[62],"90":[63],"esta":[64],"dominou":[66],"as":[67,148],"publica\u00e7\u00f5es":[68],"forma\u00e7\u00e3o":[71],"pesquisadores":[73,113],"nos":[74,85],"programas":[75],"p\u00f3s-gradua\u00e7\u00e3o":[77],"administra\u00e7\u00e3o":[79],"ainda":[81],"hoje":[82],"\u00e9":[83,106],"maioria":[84],"artigos":[86],"apresentados":[87],"congressos":[89],"revistas":[91],"acad\u00eamicas":[92],"pa\u00eds.":[94],"A":[95],"produ\u00e7\u00e3o":[101],"clara":[107],"considerando":[108],"levantamento":[110],"feito":[111],"brasileiros;":[114],"entanto,":[116],"n\u00e3o":[121,132],"podem":[122],"ser":[123,136],"negligenciados.":[124],"O":[125],"texto":[126],"caracteriza-se":[127],"como":[128],"uma":[129],"reflex\u00e3o":[130],"se":[133],"prescritivo,":[137],"mas":[138],"apenas":[139],"instigar":[140],"leitor":[142],"repensar":[144],"perspectivas":[149],"marketing.":[154]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2015,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
