{"id":"https://openalex.org/W2035536152","doi":"https://doi.org/10.1080/10496491.2012.668426","title":"The Effect of Word of Mouth on Consumers\u2019 Attitudes Toward Products and Their Purchase Probability","display_name":"The Effect of Word of Mouth on Consumers\u2019 Attitudes Toward Products and Their Purchase Probability","publication_year":2012,"publication_date":"2012-04-01","ids":{"openalex":"https://openalex.org/W2035536152","doi":"https://doi.org/10.1080/10496491.2012.668426","mag":"2035536152"},"language":"en","primary_location":{"id":"doi:10.1080/10496491.2012.668426","doi":"https://doi.org/10.1080/10496491.2012.668426","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10496491.2012.668426","pdf_url":null,"source":{"id":"https://openalex.org/S203223212","display_name":"Journal of Promotion Management","issn_l":"1049-6491","issn":["1049-6491","1540-7594"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core","jufo-1","norway-1","poland-20","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Promotion Management","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5002728727","display_name":"Klement Podnar","orcid":"https://orcid.org/0000-0001-9887-925X","observed_orcids":["https://orcid.org/0000-0001-9887-925X"]},"institutions":[{"id":"https://openalex.org/I153976015","display_name":"University of Ljubljana","ror":"https://ror.org/05njb9z20","country_code":"SI","type":"education","lineage":["https://openalex.org/I153976015"]}],"countries":["SI"],"is_corresponding":false,"raw_author_name":"Klement Podnar","raw_affiliation_strings":["University of Ljubljana","University of Ljubljana; Ljubljana; Slovenia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Ljubljana","institution_ids":["https://openalex.org/I153976015"]},{"raw_affiliation_string":"University of Ljubljana; Ljubljana; Slovenia","institution_ids":["https://openalex.org/I153976015"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5012804643","display_name":"Pina Javernik","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I153976015","display_name":"University of Ljubljana","ror":"https://ror.org/05njb9z20","country_code":"SI","type":"education","lineage":["https://openalex.org/I153976015"]}],"countries":["SI"],"is_corresponding":false,"raw_author_name":"Pina Javernik","raw_affiliation_strings":["University of Ljubljana","University of Ljubljana; Ljubljana; Slovenia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Ljubljana","institution_ids":["https://openalex.org/I153976015"]},{"raw_affiliation_string":"University of Ljubljana; Ljubljana; Slovenia","institution_ids":["https://openalex.org/I153976015"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I153976015"],"apc_list":null,"apc_paid":null,"fwci":4.9916,"has_fulltext":false,"cited_by_count":63,"citation_normalized_percentile":{"value":0.94578221,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"18","issue":"2","first_page":"145","last_page":"168"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8554999828338623,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8554999828338623,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.09780000150203705,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.012199999764561653,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"word of mouth","score":1.0},{"id":"https://openalex.org/keywords/consumer-attitudes","display_name":"consumer attitudes","score":0.8809999823570251},{"id":"https://openalex.org/keywords/purchase-probability","display_name":"purchase probability","score":0.8519999980926514},{"id":"https://openalex.org/keywords/positive-word-of-mouth","display_name":"positive word of mouth","score":0.8119999766349792},{"id":"https://openalex.org/keywords/negative-word-of-mouth","display_name":"negative word-of-mouth","score":1.0},{"id":"https://openalex.org/keywords/moderating-effect","display_name":"moderating effect","score":0.7390000224113464},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.33500000834465027}],"concepts":[{"id":"https://openalex.org/C137913393","wikidata":"https://www.wikidata.org/wiki/Q15737157","display_name":"Word of mouth","level":2,"score":0.9134082794189453},{"id":"https://openalex.org/C164850336","wikidata":"https://www.wikidata.org/wiki/Q3685487","display_name":"Interpersonal communication","level":2,"score":0.6894353032112122},{"id":"https://openalex.org/C2775995036","wikidata":"https://www.wikidata.org/wiki/Q21072628","display_name":"Interpersonal influence","level":3,"score":0.6625401973724365},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6332390308380127},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6168490648269653},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5514213442802429},{"id":"https://openalex.org/C90805587","wikidata":"https://www.wikidata.org/wiki/Q10944557","display_name":"Word (group theory)","level":2,"score":0.4914449453353882},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.4594922661781311},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2802014946937561},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.19862887263298035},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/10496491.2012.668426","doi":"https://doi.org/10.1080/10496491.2012.668426","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10496491.2012.668426","pdf_url":null,"source":{"id":"https://openalex.org/S203223212","display_name":"Journal of Promotion Management","issn_l":"1049-6491","issn":["1049-6491","1540-7594"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core","jufo-1","norway-1","poland-20","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Promotion Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":64,"referenced_works":["https://openalex.org/W616433057","https://openalex.org/W1491620527","https://openalex.org/W1495750374","https://openalex.org/W1560880354","https://openalex.org/W1589017738","https://openalex.org/W1596933750","https://openalex.org/W1968612550","https://openalex.org/W1970369682","https://openalex.org/W1971526329","https://openalex.org/W1983976677","https://openalex.org/W1990363367","https://openalex.org/W1990406041","https://openalex.org/W1991305482","https://openalex.org/W1992128083","https://openalex.org/W1995561053","https://openalex.org/W2000312911","https://openalex.org/W2003119551","https://openalex.org/W2020720070","https://openalex.org/W2024300665","https://openalex.org/W2026014527","https://openalex.org/W2027812813","https://openalex.org/W2029637601","https://openalex.org/W2033107874","https://openalex.org/W2040686047","https://openalex.org/W2041963608","https://openalex.org/W2043091333","https://openalex.org/W2045345365","https://openalex.org/W2051527059","https://openalex.org/W2053720416","https://openalex.org/W2055078707","https://openalex.org/W2059179344","https://openalex.org/W2064683297","https://openalex.org/W2068265912","https://openalex.org/W2094242492","https://openalex.org/W2098501331","https://openalex.org/W2099594827","https://openalex.org/W2113717756","https://openalex.org/W2123305980","https://openalex.org/W2129692524","https://openalex.org/W2136360414","https://openalex.org/W2139599676","https://openalex.org/W2139783857","https://openalex.org/W2144018647","https://openalex.org/W2148577030","https://openalex.org/W2164552585","https://openalex.org/W2165713436","https://openalex.org/W2317223749","https://openalex.org/W2318837501","https://openalex.org/W2322233365","https://openalex.org/W2335498597","https://openalex.org/W2410222767","https://openalex.org/W2413800195","https://openalex.org/W2418890928","https://openalex.org/W2786492582","https://openalex.org/W2787282447","https://openalex.org/W2888657861","https://openalex.org/W2902225836","https://openalex.org/W2906686274","https://openalex.org/W2992798763","https://openalex.org/W3123091093","https://openalex.org/W4285719527","https://openalex.org/W4297081765","https://openalex.org/W4383905483","https://openalex.org/W4412087686"],"related_works":["https://openalex.org/W2591352836","https://openalex.org/W2125830360","https://openalex.org/W91447711","https://openalex.org/W2024300665","https://openalex.org/W844665749","https://openalex.org/W2113717756","https://openalex.org/W2236652649","https://openalex.org/W7145210935","https://openalex.org/W2739842688","https://openalex.org/W4251628131"],"abstract_inverted_index":{"The":[0],"purpose":[1],"of":[2,10,12,30,40,43,45,70,78,92,95,119,128],"this":[3],"study":[4],"is":[5,36],"to":[6,32,58,65,102,142],"investigate":[7],"the":[8,18,27,41,90,112,126,131],"effects":[9],"word":[11,44,69,77,94,118],"mouth":[13,46,79,96,120],"on":[14,83],"consumers\u2019":[15,84],"attitudes":[16,85],"toward":[17],"product":[19],"and":[20,86,122,134],"its":[21],"purchase":[22,87],"probability.":[23],"Furthermore,":[24],"we":[25],"examine":[26],"moderating":[28,109],"influence":[29,91,104],"susceptibility":[31,101],"interpersonal":[33,103],"influence,":[34],"which":[35,54],"a":[37,60,108],"personal":[38],"characteristic":[39],"receiver":[42],"information.":[47],"A":[48],"quasi":[49],"experiment":[50],"was":[51,97],"conducted,":[52],"in":[53],"subjects":[55],"were":[56],"asked":[57],"evaluate":[59],"product,":[61],"while":[62,89],"being":[63],"subjected":[64],"positive":[66,93],"or":[67],"negative":[68,76],"mouth.":[71],"Our":[72],"results":[73,129],"indicate":[74],"that":[75],"has":[80],"an":[81,116,143],"impact":[82],"probability,":[88],"not":[98,106,140],"significant.":[99],"Interestingly,":[100],"does":[105],"play":[107],"role.":[110],"While":[111],"experimental":[113],"design":[114],"with":[115],"unknown":[117],"source":[121],"fictitious":[123],"brand":[124],"allowed":[125],"comparison":[127],"for":[130],"positive,":[132],"negative,":[133],"control":[135],"group,":[136],"such":[137],"conditions":[138],"do":[139],"correspond":[141],"actual":[144],"market":[145],"setting.":[146]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":9},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":7},{"year":2020,"cited_by_count":6},{"year":2019,"cited_by_count":5},{"year":2018,"cited_by_count":4},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":5},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}