{"id":"https://openalex.org/W2035036638","doi":"https://doi.org/10.1007/s12087-010-0043-3","title":"The Relationship Marketing View of the Customer and the Service Dominant Logic Perspective","display_name":"The Relationship Marketing View of the Customer and the Service Dominant Logic Perspective","publication_year":2010,"publication_date":"2010-11-02","ids":{"openalex":"https://openalex.org/W2035036638","doi":"https://doi.org/10.1007/s12087-010-0043-3","mag":"2035036638"},"language":"en","primary_location":{"id":"doi:10.1007/s12087-010-0043-3","doi":"https://doi.org/10.1007/s12087-010-0043-3","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s12087-010-0043-3","pdf_url":null,"source":{"id":"https://openalex.org/S98018944","display_name":"Journal of business market management","issn_l":"1864-0753","issn":["1864-0753","1864-0761"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1"],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business Market Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5074494979","display_name":"Thomas W. Gruen","orcid":"https://orcid.org/0000-0002-2982-9547","observed_orcids":["https://orcid.org/0000-0002-2982-9547"]},"institutions":[{"id":"https://openalex.org/I888729015","display_name":"University of Colorado Colorado Springs","ror":"https://ror.org/054spjc55","country_code":"US","type":"education","lineage":["https://openalex.org/I888729015"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Thomas W. Gruen","raw_affiliation_strings":["College of Business and Administration, University of Colorado at Colorado Springs, Colorado Springs, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Business and Administration, University of Colorado at Colorado Springs, Colorado Springs, USA","institution_ids":["https://openalex.org/I888729015"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5006657027","display_name":"Joerg S Hofstetter","orcid":"https://orcid.org/0000-0002-0909-5582","observed_orcids":["https://orcid.org/0000-0002-0909-5582"]},"institutions":[{"id":"https://openalex.org/I202963720","display_name":"University of St.Gallen","ror":"https://ror.org/0561a3s31","country_code":"CH","type":"education","lineage":["https://openalex.org/I202963720"]}],"countries":["CH"],"is_corresponding":false,"raw_author_name":"Joerg S. Hofstetter","raw_affiliation_strings":["University of St. Gallen, St. Gallen, Switzerland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of St. Gallen, St. Gallen, Switzerland","institution_ids":["https://openalex.org/I202963720"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5074494979"],"corresponding_institution_ids":["https://openalex.org/I888729015"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.3633114,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"4","issue":"4","first_page":"231","last_page":"245"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.6913999915122986,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.6913999915122986,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.30000001192092896,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0017000000225380063,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"relationship marketing","score":0.8999999761581421},{"id":"https://openalex.org/keywords/service-dominant-logic","display_name":"service-dominant logic","score":0.9959999918937683},{"id":"https://openalex.org/keywords/goods-dominant-logic","display_name":"goods-dominant logic","score":0.8519999980926514},{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"customer relationship management","score":0.7950000166893005},{"id":"https://openalex.org/keywords/customer-lifetime-value","display_name":"customer lifetime value","score":1.0},{"id":"https://openalex.org/keywords/value-co-creation","display_name":"value co-creation","score":0.7120000123977661}],"concepts":[{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.7617566585540771},{"id":"https://openalex.org/C2777375223","wikidata":"https://www.wikidata.org/wiki/Q7455747","display_name":"Service-dominant logic","level":3,"score":0.6832174062728882},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6485500335693359},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6157954335212708},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.5495407581329346},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.46097034215927124},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.3509870767593384},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.13259994983673096},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1007/s12087-010-0043-3","doi":"https://doi.org/10.1007/s12087-010-0043-3","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s12087-010-0043-3","pdf_url":null,"source":{"id":"https://openalex.org/S98018944","display_name":"Journal of business market management","issn_l":"1864-0753","issn":["1864-0753","1864-0761"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1"],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business Market Management","raw_type":"journal-article"},{"id":"pmh:oai:alexandria.unisg.ch:20.500.14171/95621","doi":null,"is_oa":false,"landing_page_url":"https://www.alexandria.unisg.ch/handle/20.500.14171/95621","pdf_url":null,"source":{"id":"https://openalex.org/S4306400650","display_name":"Alexandria (UniSG) (University of St.Gallen)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210158813","host_organization_name":"St.Gallen University of Teacher Education","host_organization_lineage":["https://openalex.org/I4210158813"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"journal article"},{"id":"pmh:oai:www.alexandria.unisg.ch:68404","doi":null,"is_oa":false,"landing_page_url":"http://www.alexandria.unisg.ch/68404/","pdf_url":null,"source":{"id":"https://openalex.org/S4306400650","display_name":"Alexandria (UniSG) (University of St.Gallen)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210158813","host_organization_name":"St.Gallen University of Teacher Education","host_organization_lineage":["https://openalex.org/I4210158813"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Journal paper"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":21,"referenced_works":["https://openalex.org/W263780676","https://openalex.org/W1564764370","https://openalex.org/W1595496302","https://openalex.org/W1991670833","https://openalex.org/W1999995113","https://openalex.org/W2015789329","https://openalex.org/W2020584686","https://openalex.org/W2053583812","https://openalex.org/W2066106849","https://openalex.org/W2073287502","https://openalex.org/W2092443596","https://openalex.org/W2097829847","https://openalex.org/W2106998212","https://openalex.org/W2124060395","https://openalex.org/W2126840412","https://openalex.org/W2127481569","https://openalex.org/W2135526934","https://openalex.org/W2137247419","https://openalex.org/W2146405903","https://openalex.org/W2490007722","https://openalex.org/W4297081765"],"related_works":["https://openalex.org/W134836418","https://openalex.org/W1993010380","https://openalex.org/W2066106849","https://openalex.org/W2903633710","https://openalex.org/W2032905149","https://openalex.org/W7070956581","https://openalex.org/W2150541712","https://openalex.org/W2230281227","https://openalex.org/W2028799738","https://openalex.org/W2036159615"],"abstract_inverted_index":null,"counts_by_year":[{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":2}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}