{"id":"https://openalex.org/W2033879431","doi":"https://doi.org/10.1504/ijtm.2003.003139","title":"Functions and responsibilities of marketing auditors in measuring organisational performance","display_name":"Functions and responsibilities of marketing auditors in measuring organisational performance","publication_year":2003,"publication_date":"2003-01-01","ids":{"openalex":"https://openalex.org/W2033879431","doi":"https://doi.org/10.1504/ijtm.2003.003139","mag":"2033879431"},"language":"en","primary_location":{"id":"doi:10.1504/ijtm.2003.003139","doi":"https://doi.org/10.1504/ijtm.2003.003139","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijtm.2003.003139","pdf_url":null,"source":{"id":"https://openalex.org/S171720814","display_name":"International Journal of Technology Management","issn_l":"0267-5730","issn":["0267-5730","1741-5276"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","dongbi-c","fnege-3","jufo-1","norway-2","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Technology Management","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5043371752","display_name":"John Mylonakis","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"John Mylonakis","raw_affiliation_strings":[""],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5043371752"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.975,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.87707084,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"25","issue":"8","first_page":"814","last_page":"814"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.35690000653266907,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.35690000653266907,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13204","display_name":"Competitive and Knowledge Intelligence","score":0.12319999933242798,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11530","display_name":"Business and Management Studies","score":0.11599999666213989,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-audit","display_name":"marketing audit","score":0.8970000147819519},{"id":"https://openalex.org/keywords/organizational-performance-measurement","display_name":"organizational performance evaluation","score":0.9850000143051147},{"id":"https://openalex.org/keywords/marketing-strategy-evaluation","display_name":"marketing strategy evaluation","score":0.7540000081062317},{"id":"https://openalex.org/keywords/marketing-structure","display_name":"marketing structure","score":0.42800000309944153},{"id":"https://openalex.org/keywords/management-control","display_name":"management control","score":0.5989999771118164}],"concepts":[{"id":"https://openalex.org/C199521495","wikidata":"https://www.wikidata.org/wiki/Q181487","display_name":"Audit","level":2,"score":0.7441236972808838},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6797058582305908},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.642966628074646},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.5800828337669373},{"id":"https://openalex.org/C100521375","wikidata":"https://www.wikidata.org/wiki/Q2015382","display_name":"Competence (human resources)","level":2,"score":0.4580598771572113},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.45560023188591003},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.4449368715286255},{"id":"https://openalex.org/C146937435","wikidata":"https://www.wikidata.org/wiki/Q4025911","display_name":"Marketing effectiveness","level":4,"score":0.4389195442199707},{"id":"https://openalex.org/C62190432","wikidata":"https://www.wikidata.org/wiki/Q17004774","display_name":"Audit plan","level":5,"score":0.4353882670402527},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.4171518385410309},{"id":"https://openalex.org/C170856484","wikidata":"https://www.wikidata.org/wiki/Q6452684","display_name":"Internal audit","level":3,"score":0.30287134647369385},{"id":"https://openalex.org/C191602146","wikidata":"https://www.wikidata.org/wiki/Q6269489","display_name":"Joint audit","level":4,"score":0.30010339617729187},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.2847144603729248},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.12382310628890991},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.1131824254989624}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1504/ijtm.2003.003139","doi":"https://doi.org/10.1504/ijtm.2003.003139","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijtm.2003.003139","pdf_url":null,"source":{"id":"https://openalex.org/S171720814","display_name":"International Journal of Technology Management","issn_l":"0267-5730","issn":["0267-5730","1741-5276"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","dongbi-c","fnege-3","jufo-1","norway-2","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Technology Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"},{"id":"https://openalex.org/F4320335869","display_name":"National Social Science Fund of China","ror":null}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":20,"referenced_works":["https://openalex.org/W7328014","https://openalex.org/W46355134","https://openalex.org/W583770893","https://openalex.org/W586009623","https://openalex.org/W622471896","https://openalex.org/W639312492","https://openalex.org/W651386453","https://openalex.org/W1501874974","https://openalex.org/W1573932815","https://openalex.org/W1577809100","https://openalex.org/W1592398942","https://openalex.org/W2048644631","https://openalex.org/W2120753320","https://openalex.org/W2339479581","https://openalex.org/W2478580328","https://openalex.org/W2622608205","https://openalex.org/W2695819854","https://openalex.org/W2751998548","https://openalex.org/W2936943219","https://openalex.org/W3036400699"],"related_works":["https://openalex.org/W2326830123","https://openalex.org/W2271594464","https://openalex.org/W2032383694","https://openalex.org/W2994783894","https://openalex.org/W4232411835","https://openalex.org/W1555324179","https://openalex.org/W4411216439","https://openalex.org/W2738425360","https://openalex.org/W2017597522","https://openalex.org/W944469607"],"abstract_inverted_index":{"The":[0,59],"need":[1],"to":[2,54,65],"exercise":[3],"control":[4],"within":[5],"organisations":[6],"was":[7],"recognised":[8],"by":[9],"the":[10,32,51,55],"earliest":[11],"leaders":[12],"of":[13,18,27,61],"government":[14],"and":[15,20,47,49,78,85,117],"top":[16],"managers":[17],"profit":[19],"non-profit":[21],"companies.":[22],"As":[23],"a":[24,28,76],"comprehensive":[25],"review":[26],"company's":[29,56],"marketing":[30,33,40,57,68,94,109,118],"environment,":[31],"audit":[34],"identifies":[35,44],"any":[36],"inadequacies":[37],"in":[38,111],"overall":[39],"structures.":[41],"It":[42],"also":[43],"operational":[45],"strengths":[46],"weaknesses":[48],"recommends":[50],"necessary":[52],"changes":[53],"strategies.":[58],"purpose":[60],"this":[62,91],"article":[63],"is":[64],"show":[66],"that":[67],"audits,":[69],"if":[70],"done":[71],"correctly,":[72],"provide":[73],"management":[74,87],"with":[75,96,108,113],"useful":[77],"analytical":[79],"tool":[80],"for":[81],"evaluating,":[82],"measuring,":[83],"motivating":[84],"revising":[86],"actions.":[88],"To":[89],"accomplish":[90],"task,":[92],"specialised":[93],"auditors":[95],"distinct":[97],"professional":[98],"skills":[99,107],"are":[100],"required.":[101],"These":[102],"individuals":[103],"will":[104],"combine":[105],"auditing":[106,115],"competence,":[110],"accordance":[112],"fundamental":[114],"principles":[116],"practices.":[119]},"counts_by_year":[{"year":2020,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}