{"id":"https://openalex.org/W2031055352","doi":"https://doi.org/10.1515/comm.2002.003","title":"Sex role stereotyping in television advertisements: A content analysis of advertisements from South Africa and Great Britain","display_name":"Sex role stereotyping in television advertisements: A content analysis of advertisements from South Africa and Great Britain","publication_year":2002,"publication_date":"2002-01-19","ids":{"openalex":"https://openalex.org/W2031055352","doi":"https://doi.org/10.1515/comm.2002.003","mag":"2031055352"},"language":"en","primary_location":{"id":"doi:10.1515/comm.2002.003","doi":"https://doi.org/10.1515/comm.2002.003","is_oa":false,"landing_page_url":"https://doi.org/10.1515/comm.2002.003","pdf_url":null,"source":{"id":"https://openalex.org/S4210195760","display_name":"Communications","issn_l":"0341-2059","issn":["0341-2059","1613-4087"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","erih-plus","jufo-1","norway-1","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310321051","host_organization_name":"De Gruyter Mouton","host_organization_lineage":["https://openalex.org/P4310321051","https://openalex.org/P4310313990"],"host_organization_lineage_names":["De Gruyter Mouton","De Gruyter"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communications","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5017158901","display_name":"Adrian F Furnham","orcid":"https://orcid.org/0000-0001-7545-8532","observed_orcids":["https://orcid.org/0000-0001-7545-8532"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Adrian Furnham","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5003541535","display_name":"Sarah Spencer\u2010Bowdage","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sarah Spencer-Bowdage","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":2400,"currency":"EUR","value_usd":2712},"apc_paid":null,"fwci":1.7337,"has_fulltext":false,"cited_by_count":21,"citation_normalized_percentile":{"value":0.86604666,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"27","issue":"4","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11888","display_name":"Gender Roles and Identity Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11540","display_name":"Gender, Feminism, and Media","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/gender-stereotypes","display_name":"gender stereotypes","score":0.9789999723434448},{"id":"https://openalex.org/keywords/television-advertising","display_name":"television advertising","score":0.7820000052452087},{"id":"https://openalex.org/keywords/gender-roles","display_name":"gender roles","score":0.6620000004768372},{"id":"https://openalex.org/keywords/advertising-content","display_name":"advertising content","score":0.4099999964237213},{"id":"https://openalex.org/keywords/cross-national-comparison","display_name":"cross-national comparison","score":0.7509999871253967},{"id":"https://openalex.org/keywords/south-africa","display_name":"South Africa","score":0.9729999899864197},{"id":"https://openalex.org/keywords/britain","display_name":"Great Britain","score":0.984000027179718}],"concepts":[{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.7299119234085083},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7253232598304749},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.537739098072052},{"id":"https://openalex.org/C76509639","wikidata":"https://www.wikidata.org/wiki/Q918036","display_name":"Race (biology)","level":2,"score":0.4467832148075104},{"id":"https://openalex.org/C2992153596","wikidata":"https://www.wikidata.org/wiki/Q854995","display_name":"Television advertising","level":2,"score":0.4236394166946411},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3807864189147949},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.375749409198761},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.30081579089164734},{"id":"https://openalex.org/C107993555","wikidata":"https://www.wikidata.org/wiki/Q1662673","display_name":"Gender studies","level":1,"score":0.289326012134552},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.1540164053440094},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1515/comm.2002.003","doi":"https://doi.org/10.1515/comm.2002.003","is_oa":false,"landing_page_url":"https://doi.org/10.1515/comm.2002.003","pdf_url":null,"source":{"id":"https://openalex.org/S4210195760","display_name":"Communications","issn_l":"0341-2059","issn":["0341-2059","1613-4087"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","erih-plus","jufo-1","norway-1","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310321051","host_organization_name":"De Gruyter Mouton","host_organization_lineage":["https://openalex.org/P4310321051","https://openalex.org/P4310313990"],"host_organization_lineage_names":["De Gruyter Mouton","De Gruyter"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communications","raw_type":"journal-article"},{"id":"pmh:oai:eprints.ucl.ac.uk.OAI2:1423048","doi":null,"is_oa":false,"landing_page_url":"http://discovery.ucl.ac.uk/1423048/","pdf_url":null,"source":{"id":"https://openalex.org/S4306400024","display_name":"UCL Discovery (University College London)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I45129253","host_organization_name":"University College London","host_organization_lineage":["https://openalex.org/I45129253"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Communications , 27 (4) pp. 457-483. (2002)","raw_type":"Article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.7390999794006348,"id":"https://metadata.un.org/sdg/10","display_name":"Reduced inequalities"},{"score":0.7307999730110168,"id":"https://metadata.un.org/sdg/5","display_name":"Gender equality"}],"sustainable_development_goals_aurora":[{"score":0.6899999976158142,"id":"https://metadata.un.org/sdg/5","display_name":"Gender equality"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":29,"referenced_works":["https://openalex.org/W67975568","https://openalex.org/W110905022","https://openalex.org/W651569704","https://openalex.org/W1480592289","https://openalex.org/W1482578476","https://openalex.org/W1583664615","https://openalex.org/W1969740786","https://openalex.org/W1974285692","https://openalex.org/W1976605660","https://openalex.org/W1980882742","https://openalex.org/W1982726700","https://openalex.org/W2005392197","https://openalex.org/W2005678062","https://openalex.org/W2009462044","https://openalex.org/W2035216841","https://openalex.org/W2048296196","https://openalex.org/W2054249954","https://openalex.org/W2054638614","https://openalex.org/W2057325237","https://openalex.org/W2066008028","https://openalex.org/W2083905551","https://openalex.org/W2107153836","https://openalex.org/W2153222072","https://openalex.org/W2164686438","https://openalex.org/W2169494018","https://openalex.org/W2298487231","https://openalex.org/W2329368800","https://openalex.org/W2333136780","https://openalex.org/W2345920951"],"related_works":["https://openalex.org/W1969740786","https://openalex.org/W2005392197","https://openalex.org/W1980882742","https://openalex.org/W2107153836","https://openalex.org/W4309524987","https://openalex.org/W2042119078","https://openalex.org/W2078333506","https://openalex.org/W1528400647","https://openalex.org/W110905022","https://openalex.org/W2340615276"],"abstract_inverted_index":{"This":[0],"paper":[1],"reports":[2],"on":[3,74],"one":[4],"of":[5,27,38,95,135,143,154,164],"the":[6,33,101,110,133,152],"few":[7],"African":[8,44,66],"studies":[9],"examining":[10],"sex":[11],"role":[12,153],"stereotyping":[13,122],"in":[14,83,109,123,139,157,166],"television":[15,29,45,155],"advertisements":[16,30,46,156],"and":[17,41,54,63,76,106,160],"compares":[18],"these":[19],"results":[20,118,137],"to":[21],"those":[22],"from":[23],"a":[24,167],"similar":[25],"analysis":[26,52,102],"British":[28,40,60],"collected":[31],"at":[32],"same":[34],"time.":[35],"A":[36],"total":[37],"95":[39],"77":[42],"South":[43,65,124],"were":[47,116,131],"analyzed":[48,132],"using":[49],"traditional":[50],"content":[51,144],"methods":[53],"categories.":[55],"The":[56,69],"sample":[57],"included":[58],"127":[59],"central":[61,67,105,114,129],"characters":[62,108,115,130],"116":[64],"characters.":[68],"coding":[70],"scheme":[71],"was":[72],"based":[73],"McArthur":[75],"Resko":[77],"(1975),":[78],"but":[79],"extended":[80],"previous":[81],"research":[82],"two":[84],"ways:":[85],"first":[86,128],"by":[87],"adding":[88],"specific":[89],"context":[90],"categories":[91],"(i.":[92],"e.,":[93],"race":[94],"actors)":[96],"as":[97,99,149,151],"well":[98,150],"conducting":[100],"for":[103],"both":[104,140,158],"secondary":[107],"advertisements.":[111],"When":[112,126],"only":[113],"analyzed,":[117],"showed":[119],"greater":[120],"sex-role":[121],"Africa.":[125],"just":[127],"number":[134],"significant":[136],"increased":[138],"countries.":[141],"Limitations":[142],"analytic":[145],"procedures":[146],"are":[147],"discussed,":[148],"reflecting":[159],"shaping":[161],"social":[162],"representatives":[163],"gender":[165],"given":[168],"society.":[169],"\u00a9":[170],"Walter":[171],"de":[172],"Gruyter.":[173]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2016,"cited_by_count":2},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":2}],"updated_date":"2026-10-27T15:51:10.671819","created_date":"2016-06-24T00:00:00"}
