{"id":"https://openalex.org/W2029587764","doi":"https://doi.org/10.5901/mjss.2014.v5n20p152","title":"Exploring Factors that Influence Store Patronage amongst Low-Income Consumers in Cape Town, South Africa","display_name":"Exploring Factors that Influence Store Patronage amongst Low-Income Consumers in Cape Town, South Africa","publication_year":2014,"publication_date":"2014-09-01","ids":{"openalex":"https://openalex.org/W2029587764","doi":"https://doi.org/10.5901/mjss.2014.v5n20p152","mag":"2029587764"},"language":"en","primary_location":{"id":"doi:10.5901/mjss.2014.v5n20p152","doi":"https://doi.org/10.5901/mjss.2014.v5n20p152","is_oa":true,"landing_page_url":"https://doi.org/10.5901/mjss.2014.v5n20p152","pdf_url":"https://www.mcser.org/journal/index.php/mjss/article/download/3720/3645","source":{"id":"https://openalex.org/S2764887140","display_name":"Mediterranean Journal of Social Sciences","issn_l":"2039-2117","issn":["2039-2117","2039-9340"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","vabb-shw"],"host_organization":"https://openalex.org/P4322696505","host_organization_name":"Mediterranean Center of Social and Educational Research","host_organization_lineage":["https://openalex.org/P4322696505"],"host_organization_lineage_names":["Mediterranean Center of Social and Educational Research"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Mediterranean Journal of Social Sciences","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.mcser.org/journal/index.php/mjss/article/download/3720/3645","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5014587283","display_name":"Mlenga Jere","orcid":"https://orcid.org/0000-0001-8368-3860","observed_orcids":["https://orcid.org/0000-0001-8368-3860"]},"institutions":[{"id":"https://openalex.org/I157614274","display_name":"University of Cape Town","ror":"https://ror.org/03p74gp79","country_code":"ZA","type":"education","lineage":["https://openalex.org/I157614274"]}],"countries":["ZA"],"is_corresponding":false,"raw_author_name":"Mlenga G. Jere","raw_affiliation_strings":["Graduate School of Business, University of Cape Town Private Bag X3, Rondebosch 7701, South Africa"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Graduate School of Business, University of Cape Town Private Bag X3, Rondebosch 7701, South Africa","institution_ids":["https://openalex.org/I157614274"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5034809819","display_name":"Babatunde A. Aderele","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I157614274","display_name":"University of Cape Town","ror":"https://ror.org/03p74gp79","country_code":"ZA","type":"education","lineage":["https://openalex.org/I157614274"]}],"countries":["ZA"],"is_corresponding":false,"raw_author_name":"Babatunde A. Aderele","raw_affiliation_strings":["Graduate School of Business, University of Cape Town"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Graduate School of Business, University of Cape Town","institution_ids":["https://openalex.org/I157614274"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5009121697","display_name":"Albertina K. Jere","orcid":"https://orcid.org/0000-0002-3193-475X","observed_orcids":["https://orcid.org/0000-0002-3193-475X"]},"institutions":[{"id":"https://openalex.org/I159253421","display_name":"Cape Peninsula University of Technology","ror":"https://ror.org/056e9h402","country_code":"ZA","type":"education","lineage":["https://openalex.org/I159253421"]}],"countries":["ZA"],"is_corresponding":false,"raw_author_name":"Albertina Jere","raw_affiliation_strings":["Faculty of Commerce, Retail Department Cape Peninsula University of Technology"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Commerce, Retail Department Cape Peninsula University of Technology","institution_ids":["https://openalex.org/I159253421"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.0716,"has_fulltext":true,"cited_by_count":10,"citation_normalized_percentile":{"value":0.87038797,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.8827999830245972,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.8827999830245972,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.10409999638795853,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.008700000122189522,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/store-patronage","display_name":"store patronage","score":0.9990000128746033},{"id":"https://openalex.org/keywords/low-income-consumers","display_name":"low-income consumers","score":0.9919999837875366},{"id":"https://openalex.org/keywords/store-loyalty","display_name":"store loyalty","score":0.7509999871253967},{"id":"https://openalex.org/keywords/store-satisfaction","display_name":"store satisfaction","score":0.9599999785423279},{"id":"https://openalex.org/keywords/store-image","display_name":"store image","score":0.699999988079071},{"id":"https://openalex.org/keywords/retail-promotions","display_name":"retail promotions","score":0.48100000619888306},{"id":"https://openalex.org/keywords/retail-location","display_name":"store location","score":0.7979999780654907},{"id":"https://openalex.org/keywords/customer-segmentation","display_name":"customer segmentation","score":0.781000018119812},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.4309999942779541},{"id":"https://openalex.org/keywords/cape-town-townships","display_name":"Cape Town townships","score":0.8299999833106995}],"concepts":[{"id":"https://openalex.org/C2777628658","wikidata":"https://www.wikidata.org/wiki/Q1034198","display_name":"Cape","level":2,"score":0.7597299218177795},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.7537623643875122},{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.64408278465271},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6428641080856323},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.6350522637367249},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6050875782966614},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5763834118843079},{"id":"https://openalex.org/C66882249","wikidata":"https://www.wikidata.org/wiki/Q169336","display_name":"Homogeneous","level":2,"score":0.5572152733802795},{"id":"https://openalex.org/C3018804484","wikidata":"https://www.wikidata.org/wiki/Q10294","display_name":"Low income","level":2,"score":0.45269495248794556},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.4507092833518982},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.16376832127571106},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.15517818927764893},{"id":"https://openalex.org/C4249254","wikidata":"https://www.wikidata.org/wiki/Q3044431","display_name":"Demographic economics","level":1,"score":0.14116540551185608},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.10492938756942749},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.08218225836753845},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.07684540748596191},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C97355855","wikidata":"https://www.wikidata.org/wiki/Q11473","display_name":"Thermodynamics","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.5901/mjss.2014.v5n20p152","doi":"https://doi.org/10.5901/mjss.2014.v5n20p152","is_oa":true,"landing_page_url":"https://doi.org/10.5901/mjss.2014.v5n20p152","pdf_url":"https://www.mcser.org/journal/index.php/mjss/article/download/3720/3645","source":{"id":"https://openalex.org/S2764887140","display_name":"Mediterranean Journal of Social Sciences","issn_l":"2039-2117","issn":["2039-2117","2039-9340"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","vabb-shw"],"host_organization":"https://openalex.org/P4322696505","host_organization_name":"Mediterranean Center of Social and Educational Research","host_organization_lineage":["https://openalex.org/P4322696505"],"host_organization_lineage_names":["Mediterranean Center of Social and Educational Research"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Mediterranean Journal of Social Sciences","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.5901/mjss.2014.v5n20p152","doi":"https://doi.org/10.5901/mjss.2014.v5n20p152","is_oa":true,"landing_page_url":"https://doi.org/10.5901/mjss.2014.v5n20p152","pdf_url":"https://www.mcser.org/journal/index.php/mjss/article/download/3720/3645","source":{"id":"https://openalex.org/S2764887140","display_name":"Mediterranean Journal of Social Sciences","issn_l":"2039-2117","issn":["2039-2117","2039-9340"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","vabb-shw"],"host_organization":"https://openalex.org/P4322696505","host_organization_name":"Mediterranean Center of Social and Educational Research","host_organization_lineage":["https://openalex.org/P4322696505"],"host_organization_lineage_names":["Mediterranean Center of Social and Educational Research"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Mediterranean Journal of Social Sciences","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.41670000553131104,"id":"https://metadata.un.org/sdg/1","display_name":"No poverty"},{"score":0.4000000059604645,"id":"https://metadata.un.org/sdg/10","display_name":"Reduced inequalities"}],"sustainable_development_goals_aurora":[{"score":0.7300000190734863,"id":"https://metadata.un.org/sdg/1","display_name":"No poverty"}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2029587764.pdf","grobid_xml":"https://content.openalex.org/works/W2029587764.grobid-xml"},"referenced_works_count":55,"referenced_works":["https://openalex.org/W1480348391","https://openalex.org/W1481144471","https://openalex.org/W1482633194","https://openalex.org/W1484864026","https://openalex.org/W1559080527","https://openalex.org/W1585468746","https://openalex.org/W1970925063","https://openalex.org/W1980293276","https://openalex.org/W1984180525","https://openalex.org/W1990895726","https://openalex.org/W1996743441","https://openalex.org/W1997395988","https://openalex.org/W1997670419","https://openalex.org/W2003630987","https://openalex.org/W2004160438","https://openalex.org/W2017679397","https://openalex.org/W2018589795","https://openalex.org/W2018888731","https://openalex.org/W2025368759","https://openalex.org/W2028093376","https://openalex.org/W2030715525","https://openalex.org/W2036612297","https://openalex.org/W2037846525","https://openalex.org/W2039214061","https://openalex.org/W2040258527","https://openalex.org/W2043947871","https://openalex.org/W2048038272","https://openalex.org/W2050101657","https://openalex.org/W2050251515","https://openalex.org/W2050842019","https://openalex.org/W2056886756","https://openalex.org/W2063821546","https://openalex.org/W2066096070","https://openalex.org/W2078945628","https://openalex.org/W2082357697","https://openalex.org/W2085040826","https://openalex.org/W2086659686","https://openalex.org/W2087307226","https://openalex.org/W2097829847","https://openalex.org/W2107580656","https://openalex.org/W2108860923","https://openalex.org/W2118451146","https://openalex.org/W2129277960","https://openalex.org/W2140421649","https://openalex.org/W2147042591","https://openalex.org/W2152095411","https://openalex.org/W2155215882","https://openalex.org/W2292885896","https://openalex.org/W2330585305","https://openalex.org/W2416941542","https://openalex.org/W2654524921","https://openalex.org/W3121357939","https://openalex.org/W3124925517","https://openalex.org/W4233030511","https://openalex.org/W6986913815"],"related_works":["https://openalex.org/W2920842577","https://openalex.org/W2313712444","https://openalex.org/W2605807220","https://openalex.org/W1412339796","https://openalex.org/W6967985198","https://openalex.org/W1929709780","https://openalex.org/W7098582906","https://openalex.org/W2133194929","https://openalex.org/W2745253154","https://openalex.org/W7220772328"],"abstract_inverted_index":{"The":[0,93],"study":[1,50,94],"investigates":[2],"the":[3,19,22,27,49,61,119],"factors":[4,24,28,63],"that":[5,29,52,96,126],"influence":[6],"store":[7,65,75,78,81,83,91,111],"patronage":[8],"among":[9,60],"low-income":[10,97,128],"consumers":[11,30,98,129],"in":[12,102],"a":[13,42,70],"Cape":[14],"Town":[15],"township":[16],"by":[17,133],"exploring":[18],"relationships":[20],"amongst":[21],"influencing":[23],"and":[25,35,55,77,85,123],"determining":[26],"prioritise.":[31],"Based":[32],"on":[33],"factor":[34],"multiple":[36],"regression":[37],"analyses":[38],"of":[39,45,64,73,90],"data":[40],"from":[41],"convenience":[43],"sample":[44],"113":[46],"adult":[47],"shoppers,":[48],"found":[51],"relationship-based":[53],"promotion":[54,86],"convenient":[56],"branded":[57],"solutions":[58],"are":[59,87,99,130],"important":[62],"patronage.":[66,112],"Store":[67],"location":[68],"is":[69],"significant":[71,88],"influencer":[72],"both":[74],"satisfaction":[76],"loyalty":[79],"while":[80],"location,":[82],"image,":[84],"influencers":[89],"loyalty.":[92],"concludes":[95],"not":[100,124],"homogeneous":[101],"their":[103],"responses":[104],"to":[105,109,115,121],"marketing":[106],"stimuli":[107],"designed":[108],"elicit":[110],"Retailers":[113],"need":[114],"be":[116],"clear":[117],"about":[118],"segments":[120],"pursue":[122],"assume":[125],"all":[127],"primarily":[131],"motivated":[132],"low":[134],"prices.":[135],"DOI:":[136],"10.5901/mjss.2014.v5n20p152":[137]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":1},{"year":2018,"cited_by_count":2},{"year":2015,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}